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AI Business Strategy: The MBA Executive Masterclass
Highest Rated
Rating: 4.8 out of 5(381 ratings)
1,455 students

AI Business Strategy: The MBA Executive Masterclass

Business Strategy: Master MBA frameworks to lead AI transformation, drive ROI, and secure a competitive advantage.
Created bySilviu Marisca
Last updated 7/2026
English
Arabic [Auto],English [Auto],

What you'll learn

  • Architecting AI Strategy: Develop a robust, enterprise-grade AI roadmap that aligns with organizational goals and delivers a sustainable competitive advantage.
  • The AI Decision-Making Framework: Learn to evaluate "Build vs. Buy" scenarios and select the right AI tools and vendors to solve specific business problems.
  • Future-Proofing Leadership: Cultivate an "AI-first" mindset within your team to lead digital transformation and manage the cultural shift toward AI.
  • Go Beyond the Hype: Build Your Strategic AI Roadmap. Achieve clarity on the current state of AI and its inevitable trajectory.
  • Decipher the Tech Talk: From ML to Deep Learning Mastery. Confidently navigate the technical landscape.
  • Master the Dual Edge: Turn AI Risk into Competitive Advantage. Evaluate and manage the 'downsides' (risks, ethical concerns) of AI.
  • Seamless Integration: Align AI Projects with Core Business Goals. Successfully implement AI projects that drive measurable results.

Course content

28 sections136 lectures11h 38m total length
  • AI: The Strategic Imperative3:32

    Position artificial intelligence as a strategic imperative shaping the global economy, outlining productivity gains, generative AI potential, and the move toward AI-enabled businesses.

  • AI in Simple Terms: The Dawn of a New Digital Age5:02

    Discover how artificial intelligence drives a new digital age, blending generative AI with real-world automation—from drafting reports and coding to autonomous vehicles, drones, and robotics.

  • AI's Big Impact5:15

    AI accelerates global growth to 15.7 trillion dollars by 2030, a 14% rise, through productivity gains and services, augmenting lawyers, analysts, and teachers with generative AI and multi-modal models.

  • Welcome to the AI Revolution4:07

    Explore how artificial intelligence serves as a partner across healthcare, finance, retail, manufacturing, and conservation, enabling faster diagnoses, fraud protection, faster loan decisions, and optimized delivery.

  • The AI Edge: How to Transform Your Business Strategy4:35

    Unleash the AI edge to transform your strategy with data-driven competitive analysis, real-time pricing, hyper-personalization, and proactive risk management that drive resilient, profitable growth.

  • Is General AI Just Around the Corner?3:19

    Explore why today’s ai excels at specialized tasks but lacks true general intelligence, and why agi remains a distant benchmark rather than an imminent reality.

Requirements

  • There are no formal prerequisites for this course. It is designed for learners from all backgrounds who are curious about how the world of products and technology works.
  • Tools & Equipment: All you need is a device (computer, tablet, or phone) capable of viewing the online course material.

Description

Right now, a quiet revolution is taking over the business world. It’s not just about algorithms; it’s about power. The power to redefine your strategy, to dominate your market, and to make every competitor a follower. The question is: Are you driving it, or are you about to be replaced by it?


Welcome to Artificial Intelligence and Business Strategy. This isn't a coding course. This is your comprehensive, action-oriented playbook for the C-suite and the ambitious manager. We’ll show you how to move from AI curious to AI critical. You will master the skills to: Identify the right AI opportunities, Implement AI projects that actually deliver ROI, and Future-proof your career and your organization.


We start where you need to be: with a deep dive into Artificial Intelligence: What's Happening Now. Forget the hype; learn the actual landscape.

Then, we pivot to tangible results. You’ll explore AI in Action: Real-World Business Use Cases, pulling insights directly from the trenches of successful companies. But execution is everything.

That’s why we dedicate a full section to Making It Work: Key Principles of Business Alignment - how to integrate AI without breaking your current operations.

Ready to scale? We guide you through Scaling Up: Moving AI Beyond the Experiment Phase, and show you the roadmap for Leveraging AI in Global Business, ensuring your strategy has no borders.

Finally, we look ahead with Preparing for What's Next: A Forward Look - keeping you ahead of the curve, not behind it.


And your guide on this critical journey? It’s me, Silviu. For over 15 years, I’ve been teaching people the strategic frameworks that turn raw data into brilliant decisions. With an M.B.A. from Sciences Po Paris, I’ve trained over 300,000 leaders worldwide, and I focus on one thing: giving you practical tools to become the critical co-pilot that keeps the AI engine running safely and successfully.


Who is this course for?

  • It’s for the Project Manager who needs rock-solid timelines.

  • The Consultant who cannot afford a single wrong market analysis.

  • The Entrepreneur who must ensure their business plan is built on truth, not AI fantasy.


My teaching style is clear, direct, and backed by a global corporate perspective. We don't waste time. We focus on strategy and real-world action.


This isn't just a course; it's the future-proof certification for your career. You know the stakes are high. The AI era won't wait for you to catch up.


Are you ready to take that lead?


The job market is splitting: those who are controlled by AI, and those who control it. Don't risk your reputation on a machine's best guess.

Enroll right now in this course, stop guessing, and start leading. Enroll Today and Master Your AI Future!

Who this course is for:

  • The Project Manager who needs rock-solid timelines.
  • The Consultant who cannot afford a single wrong market analysis.
  • The Entrepreneur who must ensure their business plan is built on truth, not AI fantasy.