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AI & Automation in Digital Marketing: 2026 Complete Guide
Role Play
46 students
What you'll learn
- Use AI tools like ChatGPT, Gemini, Claude, Perplexity & Midjourney to plan, create, and optimise digital marketing campaigns.
- Build AI-powered workflows for social media, SEO, ads, email marketing, and analytics.
- Automate repetitive marketing tasks to save 10–20 hours every week.
- Create high-converting AI-generated ad copies, creatives, captions, CTAs, landing pages, and scripts.
- Master AI for Performance Marketing - keyword research, ad variations, bid optimisation, A/B testing, and campaign scaling.
- Use AI for SEO strategy, content clusters, topic planning, and SERP analysis.
- Understand data-driven marketing using AI for insights, dashboards, and predictive analytics.
- Create personalised customer journeys using automation across Instagram, YouTube, Meta Ads, Google Ads & websites.
- Apply AI to brand positioning, storytelling, competitor analysis & trend forecasting.
Explore related topics
Course content
12 sections • 77 lectures • 4h 14m total length
Requirements
- No prior experience with AI tools is required - beginners are welcome.
- Basic understanding of digital marketing concepts (helpful but not mandatory).
- A willingness to experiment, learn, and apply AI workflows to real marketing tasks.
Description
The marketing world is changing at record speed, and AI in Digital Marketing is no longer optional.
It is the foundation of every high-performing marketing team, agency, and business. This course is a complete, practical, and future-ready guide designed to help you master AI tools, automation workflows, SEO, ads, content, analytics, social media, and full-funnel digital marketing strategies.
Whether you're a beginner or an experienced marketer, this course helps you understand exactly how AI can transform the way you ideate, plan, execute, optimise, and scale digital marketing campaigns in 2026.
You’ll start by learning the modern marketing ecosystem - consumer behaviour, media channels, customer journeys, search intent, funnels, and how AI fits into every stage. You’ll discover how today’s leading marketers use AI for research, content creation, ad optimisation, copywriting, social media workflows, competitive analysis, audience insights, and campaign scaling.
From there, we dive deep into SEO, where you’ll learn how to use AI for keyword research, SERP analysis, content clustering, optimisation, and building high-ranking content. You’ll understand the science of search, funnels, discoverability, and how AI improves accuracy, speed, and strategic decision-making.
In performance marketing, you’ll master Meta Ads and Google Ads—their campaign structures, hierarchies, objectives, audiences, bidding systems, and creative formats. You’ll learn how to use AI to build winning campaigns, create ad variations, test creatives, improve quality scores, and reduce cost per result. Through practical exercises, you’ll design your own AI-powered campaign workflows.
You’ll also build inbound funnels, lead magnets, customer journeys, CRM automations, and drip sequences using AI. We’ll explore how AI tools help personalise messaging, segment audiences, predict intent, and create high-converting nurture flows across email, WhatsApp, websites, and social channels.
A major section is dedicated to AI copywriting and creative systems, where you’ll learn frameworks like AIDA, PAS, FAB, and storytelling models that drive conversions. You’ll use AI to generate ads, emails, landing pages, captions, hooks, and long-form content at scale - without sacrificing brand voice or quality.
The course also covers AI in influencer marketing, including creator discovery, audience authenticity checks, ROI calculation, pricing models, fraud detection, and advanced AI analytics to pick the right creators and avoid influencer fraud. You’ll learn how AI tools evaluate engagement, fake followers, bot activity, and creator-brand fit.
By the end, you won’t just understand AI in digital marketing, you’ll be able to build complete AI-powered content systems, ad structures, SEO strategies, automation setups, and end-to-end marketing funnels. You will walk away with your own AI Marketing Playbook for 2026, giving you the skills to work smarter, grow faster, and stay ahead in an AI-first world.
If you want to future-proof your career and become a top-tier marketer in the age of AI, this is the most comprehensive and actionable course you can take.
Who this course is for:
- Beginner and intermediate digital marketers who want to use AI tools to plan, execute, and optimise campaigns faster and more efficiently.
- Students or fresh graduates looking to build future-proof marketing skills and gain an edge in placements and internships.
- Social media managers who want to automate content creation, captions, visuals, and posting workflows using AI.
- Performance marketers seeking to apply AI for keyword research, ad variations, audience targeting, A/B testing, and campaign scaling.
- Freelancers and marketing consultants who want to deliver faster results to clients, increase revenue, and streamline operations with AI workflows.
- Anyone curious about AI in marketing and wants a structured, practical, hands-on introduction without technical prerequisites.
- Professionals transitioning to digital marketing who need a future-ready, AI-first learning path tailored for 2026 and beyond.