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Agile Product Management: Mastering Strategies and Tools
Rating: 4.0 out of 5(161 ratings)
11,407 students

Agile Product Management: Mastering Strategies and Tools

Crafting a Strategic Product Vision and Roadmap Through Personas, Product Canvas, and Customer Journey Mapping
Last updated 8/2024
English

What you'll learn

  • Agile Product Planning
  • Agile Product Development
  • Objectives and Key Results (OKRs)
  • Customer Journey Mapping
  • Business Model Canvas
  • Product Canvas
  • User Personas
  • Product Vision
  • Product Roadmap
  • Product Backlog
  • Writing good User Stories
  • User Story Mapping

Course content

1 section9 lectures59m total length
  • Introduction3:43

    This introductory lecture explains how this course is structured, what you will learn, and who is the target audience for this course.

  • Personas5:32

    This lecture covers:

    • Definition of a Persona

    • Benefits of a Persona

    • Creating a Persona

    • A sample Persona

    You may also download my custom template to create personas for your product. I hope you find it useful!

  • Customer Journey Mapping6:12

    This lecture covers the below topics:

    - Definition Of Customer-Journey Mapping

    - How to create Customer Journey Maps

    - Canvas Templates to gather data for Customer Journey Mapping

    - Types of Customer Journey Maps

    - Available Visual Tools


    You may also download two custom canvas templates that I designed to assist your Customer Journey Mapping exercise. I hope you find them useful!

  • Objectives and Key Results (OKRs)10:56

    This lecture covers:

    • Definition of OKRs

    • Benefits of OKRs

    • Examples of well-written and poorly-written Objectives

    • Examples of well-written and poorly-written Key Results

    • Common OKR mistakes

    • When Not to Use OKRs

    • Implementing OKRs

  • Product Vision3:41

    This lecture covers:

    • Definition of a Product Vision

    • Sample Product Vision

    • A template to create a Product Vision

    Also, please find attached my template to create the strategic vision for your product. I hope you find it useful!

  • Product Roadmap4:10

    This lecture covers:

    • What is an Agile Product Roadmap?

    • Template to create an Agile Roadmap

    • Tips to create an Agile Roadmap

    Also, please find attached my template to create the Agile Roadmap for your product. I hope you find it useful!

  • Product Backlog8:00

    This lecture covers:

    • EPICs and User Stories

    • Sample Product Backlog

    • How to write good User Stories?

    • User Story Mapping with Examples

  • Product Canvas11:50

    This lecture covers the Business Model Canvas and the Agile Product Canvas with examples. You will also be able to download my carefully designed custom template for product canvas with this lecture.


  • Next Steps5:20

    This lecture provides useful resources to help you in your Lean-Agile journey.

    • Applying Scrum: Mastering Agile Project Management w/ Scrum

    • Agile Metrics: Elevate Team Agility with Scrum Reporting

    • Lean-Agile Leadership: The Foundation Of Enterprise Agility

    • The Basics Of Agile and Lean: Develop an Agile Mindset and Lean Thinking

    • The Basics Of Scrum: A Simple Handbook to the Most Popular Agile Scrum Framework

    • The Basics Of Kanban: A Popular Lean Framework

    • Enterprise Agility with OKRs: A Complete Guide to Achieving Enterprise Business Agility

  • Create a Customer Journey Map
  • Create Your Product Canvas
  • Course Quiz

Requirements

  • No prerequisites. Anyone can attend this course.

Description

Are you eager to create valuable products that your customers truly need? Do you want to establish clear product objectives, articulate a compelling vision, and design a comprehensive roadmap? Are you interested in mastering various Agile product planning tools and techniques? If so, you've come to the perfect place!


By the end of this transformative course, you will gain the skills and insights necessary to:

  • Develop a strategic Product Plan that aligns with your business goals.

  • Create detailed Personas that represent your target audience.

  • Craft Customer Journey Maps to visualize the user experience.

  • Define clear, actionable OKRs that drive your product's success.

  • Formulate an Agile Product Vision that inspires and motivates your team.

  • Design an Agile Product Roadmap that guides your development efforts.

  • Build a robust Product Backlog and compose effective User Stories.

  • Master the User Story Mapping Technique to prioritize features effectively.

  • Visualize your product strategy using a custom Product Canvas template.

  • Access a library of downloadable templates for future reference.

BONUS*: Each lecture includes downloadable templates to streamline your learning process!


This course is meticulously designed to empower you to create a customer-centric, strategic plan for your products. You will be equipped with the essential templates, tools, and techniques to foster an Agile Product Vision, set clear Objectives, and develop a pragmatic Roadmap. Additionally, this course will enhance your understanding of your customers, ensuring that your product development is user-focused.


Whether you're a Product Manager, Product Owner, Product Leader, Release Train Engineer, Scrum Master, Engineer, System and Solution Architect, or an Agile and Lean practitioner, this course is tailored for you. You will learn directly from an Agile Product Management expert and a published author, gaining insights that will elevate your product management skills and drive your success in the dynamic world of Agile. Join us on this journey to transform your approach to product development and make a lasting impact in your organization!


With this course enrollment, you will have:

  • High-quality video lectures that explain Agile product management tools and techniques.

  • A quiz that helps you validate what you learned.

  • 1-on-1 expert Instructor support to answer any questions you might have.

  • Lifetime access with no expiration so you can complete the course at your own pace, anywhere, on any device, and come back for a refresher at any time.

  • Free course updates so you can continue to benefit from enhancements made to this course.


**If you have decided to enroll in this course, click the "Enroll now" button.**


Why should you enroll in this course?

  • Short, concise, and to-the-point lectures with no fluff.

  • Created by an Agile expert and a published author of the below books:

    • The Basics Of Agile and Lean

    • The Basics Of Scrum

    • The Basics Of Kanban

    • Enterprise Agility with OKRs

  • Closed captions included (with subtitles in English)

How would this course help you at work?

  • You will be able to know your users' needs, problems, and goals.

  • You can visualize your customers' journey and their interactions with your product.

  • You can define Objectives and Key Results (OKRs) for your product.

  • You can create an Agile Product Vision that maps to your personas' needs and Enterprise OKRs.

  • You can create an Agile Product Roadmap that maps to your personas' needs.

  • You can create a Product Backlog and write good User Stories.

  • You can visualize the strategic Product Plan on a Product Canvas.


**If you have decided to enroll in this course, click the "Enroll now" button.**

Who this course is for:

  • Agile Leaders
  • Scrum Masters
  • Product Owners
  • Technology Leaders
  • Business Managers
  • Product Managers
  • Program Managers
  • Release Train Engineers
  • Anyone who wants to build valuable products that sell!