
Advance your product ownership knowledge with an up-to-date, unofficial course and a roadmap to success, covering product vision, backlog management, and value-driven strategies.
Introduce yourself in the Q&A to share your name, location, agile role, and goals, helping build a community of agile enthusiasts and learners.
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Refresh your scrum and agile knowledge by mastering the Scrum framework, its accountabilities, events, artifacts, and commitments, and compare agile versus waterfall while distinguishing product management from project management.
Explore the agile manifesto's four core values: individuals and interactions, working software, customer collaboration, and responding to change, and the twelve guiding principles for flexible, customer-centric software development.
Compare plan-driven waterfall and adaptive agile approaches. Learn how scrum, a lightweight framework, uses product backlog and sprints for incremental development.
Rethink agile planning by rejecting detailed upfront plans, using a transparent product backlog and sprint backlog to guide incremental development, and adapting via customer and end-user feedback.
See how agile product ownership replaces project management by delivering value through products. Leverage customer feedback, a clear product vision, and self-organizing teams in Scrum.
Explore scrum, a lightweight framework for delivering value through empiricism, lean thinking, transparency, inspection, and adaptation. Identify the roles, artifacts, and events—product owner, Scrum Master, developers, backlogs, sprint, and timeboxing.
Explore the high-level scrum overview, including sprint planning, daily scrum, sprint review, and retrospective, and how backlog items become increments toward the product goal with the definition of done.
Cross-functionality gives the Scrum team all the skills to create a usable increment each sprint without outside help, while self-management empowers the team to decide who does what and when.
The product owner maximizes value by prioritizing and clearly communicating the product goal and backlog items, ensuring transparency, stakeholder alignment, and collaborative releases with the Scrum team.
Define the product goal as a single long-term objective for the product backlog, guiding the Scrum team toward the product vision and informing sprint planning and reviews.
Lead the Scrum team toward higher value increments through coaching and removing impediments. Support the product owner and organization by clarifying backlog items and guiding Scrum practices.
Explore how the scrum master becomes a true leader who serves the team and product owner, facilitates stakeholder collaboration, and removes impediments to boost agile performance.
explains the developers' role in scrum, sizing the product backlog, planning the sprint backlog to meet the sprint goal, and collaborating with the product owner toward a usable increment.
Craft the definition of done with the team, while the product owner orders backlog to maximize value. Refine items, plan the sprint, and select practices to deliver increments.
Explore scrum team roles—scrum master, product owner, and developers—and how they share accountability for delivering increments. See how they set sprint goals, the definition of done, and manage the backlog.
identify the five official scrum events—sprint planning, daily scrum, sprint review, sprint retrospective—and the sprint as a container, with time boxing and the pillars of transparency, inspection, and adaptation.
Discover how sprints function as the heartbeat of Scrum, a time-boxed container where sprint planning, daily scrums, sprint preview, and sprint retrospective drive value.
Join sprint planning to learn why the sprint is valuable. Understand what can be done, how the work maps to the product goal, and how it becomes the sprint backlog.
Inspect progress toward the sprint goal and adapt sprint backlog during the daily scrum. Developers plan the next day; the scrum master ensures the event, boosting communication and quick decisions.
Inspect the completed increment in the sprint review with the Scrum team and stakeholders, ensuring only 100% done items are presented to adapt the product backlog toward the product goal.
Inspect last sprint to evaluate interactions, processes, and tools against the definition of done to increase quality and effectiveness, and address the most helpful changes asap; the event is mandatory.
Clarify the length of Scrum events and sprints, from a maximum of one month to shorter durations, and explain consistency, timeboxing, and inspection and adaptation across events.
Explore how sprints turn ideas into usable increments and drive learning through sprint planning, daily scrum, reviews, and retrospectives that align the sprint backlog and product goal.
Explore how scrum artifacts and commitments drive transparency, guiding the product goal, sprint goal, and the definition of done across the product and sprint backlogs.
Understand the product backlog as an ordered, value-driven list of items owned by the product owner, continuously refined to keep items ready for developers to select for each sprint.
Define the sprint backlog as a dynamic, visible plan for developers, including the sprint goal, PBIs, and a plan that evolves and moves unfinished items back to the product backlog.
Understand how increments add value by creating verified, usable steps additive to prior increments, while meeting the definition of done and being released at the Scrum team's discretion.
Define the definition of done as the increment's state meeting quality measures and being usable by end users, increasing transparency across scrum teams.
Define the product goal as the future state guiding one protocol; the product backlog refines toward it with increments, and the product owner is accountable for explicitly communicating the goal.
Define the three scrum artifacts—the product backlog, sprint backlog, and increment—and their commitments to transparency, the product goal, the sprint goal, and the definition of done.
Advance through new concepts in product ownership and practical tools, with mandatory and optional action items, and frequent recaps to strengthen long-term memory.
Identify the product's purpose by focusing on customer needs and wants, benefits, and outcomes, and treat the product as a vehicle to deliver value to buyers and users.
Apply empiricism to tame uncertainty by releasing small increments, validating needs through MVPs, experiments, surveys, and landing pages. Measure conversion rates to gauge interest and guide continuous learning.
Explore the five stages of the agile product owner's growth—from proxy to entrepreneur—covering backlog ownership, vision, budget authority, and becoming a mini ceo through proactive ownership.
Explore six misunderstood product owner stances—clerk, story writer, manager, project manager, subject matter expert, and gatekeeper—and learn how they hinder value, vision, and agile self-management.
Explore the visionary and customer representative stances of the product owner, focusing on a clear vision, customer insight, and delivering value through feedback, usage, and stakeholder alignment.
Develop decisive, accountable product ownership that accelerates time to market by empowering the decision maker through delegation and experimentation, using hypothesis-driven development and the experiment loop, with Scrum Master collaboration.
Develop influence and collaboration as a product owner by mastering stakeholder management through stakeholder analysis, power-interest grid, and transparent, trust-building leadership within Scrum teams.
Embrace empiricism to steer product ownership, validating end-user needs with MVPs, landing pages, and experiments while aligning stakeholders to deliver customer value.
Learn how a product owner defines a focused product vision and strategy, aligns product goals and protocols, and differentiates product strategy from business strategy to drive value.
Visualize product strategy with the product vision board, defining the vision, target group, customer needs, and key business goals, and validate with customers to gain buy-in.
Visualize your product strategy with the product strategy canvas, keep it simple, and define a vision and a measurable objective by time frame. Reference Uber's example.
Discover how to visualize business models with the nine-block business model canvas, detailing customer segments, value propositions, channels, customer relationships, revenue streams, and key resources, partners, activities, and costs.
Visualize the product goal with a goal oriented roadmap to align stakeholders, increase transparency, and guide decision making using goals, features, time frames, and metrics.
Define and communicate a clear product vision to the team and stakeholders. Use product vision boards, business model canvases, and roadmaps to align goals with user needs and drive transparency.
The course teaches value-driven development by defining value across financial, societal, and customer outcomes, and using persona and value proposition canvases to achieve product-market fit.
Learn how satisfaction gap, current value, and unrealized value shape time to market and innovation across the product lifecycle. Apply lean principles to deliver incremental value and sustain profit.
Explore common pricing strategies such as freemium, price skimming, market penetration, premium, and economy pricing, and learn how to assess competitors, market share, and customer satisfaction to guide pricing decisions.
validate product ideas with market demand using MVPs and landing pages, then plan releases—major or minor, desirable or not desirable—via the product backlog, velocity, and time-and-material contracts.
Identify and prioritize stakeholders through stakeholder analysis and insights like discourse and parallel dynamics. Collaborate, validate ideas with experiments, and say no respectfully when they conflict with the product vision.
Define and measure value across financial, societal, customer, and employee outcomes by releasing increments and validating value with customer personas, the value proposition canvas, and experiments using minimum viable products.
Optimize product value through transparent backlog management in Scrum. Prioritize PBIs by value, dependencies, cost, and cost of delay, and define acceptance criteria while maintaining a living backlog.
Scale product owner accountability by delegating product management to scrum teams while maintaining one product backlog and one product goal, with transparency and a shared definition of done.
Create a done increment each sprint and uphold the definition of done, with clear sprint goals; incomplete PBIs return to the backlog, not released or counted toward velocity.
Analyze burn down and burn up charts to compare blue line (actual progress) with trend line (planned progress), showing how scope changes and deadlines guide product owners toward delivering value.
Learn how fixed price and time and material contracts affect agility, with budget revisions each sprint, ROI focus, and how agile fixed price supports empiricism in Scrum.
Master product backlog management by prioritizing value, risk, cost, and dependencies, while delegating as needed. Ensure transparency across teams, embrace one backlog, one owner, one goal, and scalable Scrum practices.
Navigate an exam-focused intro that outlines what to do and what not to do, plus updated resources and practice questions, including the upcoming top eight tips.
Eliminate incorrect options, read every question and answer, and avoid distractions while preparing a 100% scrum-based approach to master exam strategy for multiple-choice and multiple-answer questions.
This course contains the use of artificial intelligence.
IMPORTANT: "Professional Scrum Product Owner" and "PSPO" are registered trademarks of Advanced Development Methods (Scrum dot org). This course is not licensed, endorsed by, affiliated with, or in partnership with Scrum dot org or any other organization.
Most Product Owner training stops at the basics: what the role is, what the artifacts are. This course starts where that ends. It covers the judgment an advanced Product Owner needs, from product strategy to pricing to stakeholder management.
Move From Managing A Backlog To Owning A Product
My name is Vladimir. I work in an Agile team. I hold the Project Management Professional certification and five Scrum certifications, including Product Owner levels 1 and 2.
The course opens with a refresher on Scrum and Agile, so everyone starts from the same place. If you already know the framework well, you can move through it quickly.
The core of the course is advanced Product Ownership. What a product actually is and what it does. The behaviors that quietly undermine a Product Owner, and how to avoid them. How to work under uncertainty. How to build a product vision and strategy, and how to make both visible to your team and stakeholders. Value-driven development, the product lifecycle, and the key value areas from the Evidence-Based Management Guide. Pricing strategies, competitors, stakeholder management, backlog management, information radiators, and contract types.
You finish with my approach to sitting the exam and an unofficial practice exam of 40 questions, timed at 60 minutes with an 85 percent passing score. You also get a 48-page recap PDF, audio recaps, and a curated list of articles and whitepapers.
This course is for certified Product Owners who want to go deeper, and for anyone who wants an advanced understanding of Product Ownership, whether or not they sit an exam.
DISCLAIMER STATEMENT
The statements made and opinions expressed herein belong exclusively to the creator of this course and are not shared by or represent the viewpoint of Scrum dot org. This training does not constitute an endorsement of any product, service, or point of view. Scrum dot org makes no representations, warranties, or assurances of any kind, express or implied, as to the completeness, accuracy, reliability, suitability, availability, or currency of the content contained in this presentation or any material related to this presentation. In no event shall Scrum dot org, its agents, officers, employees, licensees, or affiliates be liable for any damages whatsoever (including, without limitation, damages for loss of profits, business information, loss of information) arising out of the information or statements contained in the training. Any reliance you place on such content is strictly at your own risk.
TRADEMARK NOTICE STATEMENT
Scrum dot org, Professional Scrum Master, Professional Scrum Product Owner, PSM, PSM I, PSM II, PSM 1, PSPO, PSPO I, PSPO II, PSPO 1 are trademarks of Scrum dot org and may be registered in the United States Patent and Trademark Office and in other countries.
ATTRIBUTION AND USE FOR THE SCRUM GUIDE, NEXUS GUIDE, AND EVIDENCE-BASED MANAGEMENT GUIDE
This course uses screenshots from the Scrum Guide, Nexus Guide, and Evidence-Based Management Guide to point the attention of the student to important concepts, ideas, rules, and practices.
The authors of the Scrum Guide are Ken Schwaber and Jeff Sutherland.
The Nexus Guide is developed and sustained by Ken Schwaber and Scrum dot org.
Evidence-Based Management was collaboratively developed by Scrum .org, the Professional Scrum Trainer Community, Ken Schwaber, and Christina Schwaber
No changes have been made to the content of the Scrum Guide, Nexus Guide, and Evidence-Based Management Guide.
License - Attribution Share-Alike license of Creative Commons