Master Course : Agile Marketing and Marketing Sprints 2.0
What you'll learn
- Learning the Introduction and importance of agile marketing and marketing sprints
- Understanding the Agile marketing approach, benefits and challenges
- Learning the Agile digital marketing strategy and campaign
- Learning the marketing sprints: how to plan them and why they're great
- Analyze the marketing teams: How to Make Sprints Work
Requirements
- Basic marketing skills, Digital marketing skills, Basic Software skills to develop the agile methodologies
Description
Master course in agile marketing and marketing sprints 2.0
How does Agile Marketing work?
The Agile Marketing approach is based on the values and principles of Agile software development.
Business requests for certain features or applications were lagging behind the launch of technology that addressed those needs in the 90s, which led to Agile. Keeping up with changing demands wasn't easy for software developers.
A rapidly changing market is driving marketing's own Agile renaissance right now. It's a fast-changing world and media consumption changes all the time.
There's no point in having annual marketing plans anymore. An annual plan can't keep up with everything that happens in a year.
It's also easier than ever to access data and get insights. Marketing is getting faster and more agile, and it's more practical too.
How does sprint marketing work?
Sprint marketing involves finishing a big project in a short amount of time. A marketing team can use this strategy to test new and innovative ideas, work on tasks quickly, solve problems creatively, refine products and services, and achieve important business goals. During this time, they can focus on particular areas for improvement and gather valuable insights about products, customers, and best marketing practices. It depends on their business structure, preferences, and other factors how long they want the marketing sprint to last.
It could be generating leads, increasing customer engagement and retention, building a web presence or improving SEO rankings for those who do sprint marketing. Metrics are established throughout the process, progress is measured, and data is tracked. In order to gauge customer satisfaction, engagement, and retention, they often ask for feedback on marketing content. Sprint marketing involves trying out different promotional methods, assessing their success, and revising them. Marketing sprints can help companies minimize risk, save money, and save effort by evaluating techniques before launching a full campaign.
The five major topics I'd like to cover in this master's course are:
1. Introduction and importance of agile marketing and marketing sprints
2. Agile marketing approach, benefits and challenges
3. Agile digital marketing strategy and campaign
4. Marketing sprints: how to plan them and why they're great
5. Marketing Teams: How to Make Sprints Work
Who this course is for:
- All UG and PG Business, IT and Marketing students.
- Interested learners to learn about the Agile Marketing and Marketing Sprints.
- Existing companies, Digital marketing executives, New companies and startup organizations.
Instructor
- 4.3 Instructor Rating
- 57,151 Reviews
- 602,318 Students
- 332 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 600,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.07 million course enrollments, with 11,541,409 minutes taught Including UFB Courses (Upto April' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.