The Agency Growth Program - Scale Your Digital Agency Fast

In this training you'll discover why selecting a niche is critical to your success in building your agency. You'll learn the core benefits of selecting a market and how to know you've selected the right one for you. Most people select a market based on purely financial considerations and this leads to certain failure. We designed our entire process of selecting the perfect market for your agency around not only the financial components but also the other requirements for long term profitability and success.

In this training we will walk you step by step through a process that has helped our agency partners uncover unique markets for them to serve. When you discover your hyper profitable market you'll have a shortcut to massive revenue with your agency. Many agency owners struggle not because they have the wrong marketing or tactics to get clients... but because they have selected the wrong market which will allow them to quickly and easily attract high value clients that strongly desire their help and services!

In this training you'll discover how to start researching your market. Understanding your market is the foundation of creating powerful messaging and powerful offers. When you can speak your markets language you'll have the ability to attract clients to work with you regardless of the channel you use. Many agency owners struggle to even schedule appointments with potential clients. This training will help you start to uncover the exact messaging and offers you'll need to make to ensure growing your agency is rapid and profitable!

Over the years we've used a secret tactic to virtually steal tens of thousands of dollars of high power marketing data from our competitors and market. Using this training you'll be able to shortcut the process of understanding your market and positioning your agency. In less than a few hours you'll be able to multiply the effectiveness of your advertising and set up your agency to be the obvious choice in the marketplace. You'll discover how thinking strategically can separate you from the pack and ensure you land clients with ease.

Once you've collected a solid understand of the market on your own it's time to start engaging with the market. We're going to share with you a proven process that has worked time and time again to generate hundreds of calls with virtually every market. This strategy will enable you to make connections in your market fast to uncover more priceless insights that will enable you to sell you services with ease. Not to mention we've had multiple students convert conversations at this stage into deals and cashflow out of the gate!

In this training we're going to share with you our exact method for generating dozens of calls with prospects in your market each week. This method will enable you to engage with your market even if you have zero experience generating calls. You'll be able to rapidly and comfortably attract a high volume of calls with your market without appearing spammy or needy. Then we're going to share with you exactly how to structure your calls to get the absolute most out of them and translate your learnings into profits.

In this training you'll discover how to sort the data you've collected and turn it into a powerful plan to attract clients. When attempting to build a profitable agency the majority of people fail to think strategically and build a strong foundation. This is why many people fail or struggle to attract clients with ease. When you've positioned your agency in the market and collected right information to understand them you can leverage that information to create advertising so effective that it punishes your competition.

Click here to download and make your copy of the Market Intelligence call data collection sheet:

https://docs.google.com/spreadsheets/d/1YbhvL3fzcC3iK9MP5YZyjQhnIq4lyyx9bHxsknC-UOc/edit?usp=sharing

The final training in this phase will walk you through a simple process of organizing and documenting your primary finds of the research phase. You will have a complete map of the market unlike anything your competitors will. This map will enable you to move rapidly to develop marketing campaigns and service offerings that tear sales and clients away from your competitors. It will make selling your services a breeze regardless of marketing or sales experience. (Do not proceed until you've mastered these foundations.)

In the first module you'll discover exactly how we map out designing the perfect sales tool for your marketing campaign. Creating a powerful sales video enables you to duplicate your absolute best sales presentation so that you can then share it repeatedly with prospects at scale. By following this process at the end of phase three you'll have not only structured the perfect offer for your market but also created a powerful sales tool to help delilver that offer to the market!

Most agency owners completely miss the importance of strategy. When you have the right strategy for your agency everything becomes easier. You'll attract clients faster, you'll close more deals, and prospects will generally show less resistance to signing up with you. That's why we created an entire training (and based this program) on using strategy to out smart you competition. With this module you'll learn how to create a unique angle for pitching your marketing services that will make you stand out from your competition!

Once you've designed your agency to stand out from the competition it's time to build your irresistible offer. In order to generate clients rapidly you need an offer that stands out and is completely irresistible. When you combine this with and agency that is designed to stand out you have the perfect combination for rapid growth! In this training you'll learn the exact method we use to create powerful offers from scratch in each new market we enter. This module will give you multiple different types of offers to leverage and help you select the perfect one!

In this training you'll discover how to rethink selling your advertising and marketing services completely. By shifting the way you think about packaging your services for clients you'll from a fundamental level reduce sales resistance and increase the desirability of your services! When we made this shift in our agency it nearly quadrupled our revenue within three months... unfortunately it took us years to get to the point that we figured it out! You're going to get the benefit of starting your agency with this already in place from day one!

Now we finally get to dive into creating your marketing conversion content. We've worked for years to engineer the ideal videos sales letter formula for selling high ticket advertising services! With this training you'll learn the formula that we use for all of our most successful video sales letters and how to implement it yourself. Once you complete this training you'll be able to confident produce effective sales materials for any market you decide to enter. We've created this entire training and process to make certain that you are walked step by step through the process!

Once you understand the videos sale letter process at a high level we will walk you through the exact 42 step conversion script that we use to attract high value clients. Even if you've never created a video sales letter in the past this training will make the process dead simple. You'll learn step by step why we've included each of the 42 steps in the script and get direction on how to fill in each stage with information relevant to your market. Regardless of your experience at the end of this training you will have everything you need to write your script.

Once the script has been created the next step is to produce attention grabbing slides to pair with it! You'll discover in this training how we go about creating powerful slides that grab attention and help build trust. We've provided templates and examples in this module so that you can breeze through developing your presentation and start generating clients! You'll learn how to source images, structure your slide deck, and how to provide examples of evidence and proof to boost the selling power of your sales presentation!

Finally we will walk you through our exact process for creating and recording your sales video. Even if you have zero experience with video recording or editing you'll find this process simple and easy. We're not experts in this department either but we've been able to create simple videos for years! These simple videos have gone on to generate as much as $250,000 for our agency... from a single video properly deployed! Once you've mastered the art of creating effective sales videos you'll never have to worry about converting prospects to clients again!

Results Tracking Sheet:

https://docs.google.com/spreadsheets/d/1I0DLjAd089EDm8BOHB1xmnDaEK4RzqcPYZ0bD6ouJoo/edit?usp=sharing

Here are the recommended resources for assisting with your organic client generation.

We've tested hundreds of different software applications, tools, and resources to find these and only use what works.

Organic Client Generation CRM
For tracking results and optimizing systematically.

Hunter
Finding email addresses of qualified leads.

Manta
Finding emails, getting business information.

You'll see how you can go from zero to selling marketing/ advertising packages at $2,000 to $20,000 a month and up at nearly 100% profit.

As Jim Rohn says, "It's not the blowing of the wind, but the setting of the sails that will determine our direction in life." Your mindset is the set of your sails, and will determine where you go in life. This training is not some generic "motivational hype", but instead goes deep into the mindset you need to be successful and thrive when it comes to selling marketing and advertising services.

In this module we look at what kind of "Positioning" gives you the power to make sales faster, easier, and have more fun doing it. This is the difference between doing "all the right things" and failing, and being able to succeed in selling your services even if you mess up a bunch of things along the way.

Understanding your prospect allows you to come in as a partner or a guide, helping them to achieve their goals, instead of as an intruder trying to sell them something. Master the contents in this training and watch your sales become more and more effortless.

How do you get yourself mentally and physically ready to close marketing/ advertising deals for $2,000 to $20,000 a month? Well, it's not that complicated, but there are a few critical steps to ensure you're ready and that you come across professional, and that you're in the right frame of mind for success.

You only get one chance at a first impression. How this initial introduction goes will set the tone and mood for the entire call. In this module I show you some simple, yet specific ways to ensure the call get started on the right foot, positioning you as the expert, the leader, and starting the wheels of rapport with your prospect.

In this module you'll see how to set the frame of the call on your terms, so the prospect is comfortable following your lead through the entire process. This is a critical step in a successful call and will set the groundwork for an easy sale and a happy long term client.

This is where things get even more exciting. Fact finding isn't just about asking your prospects to get the information you need... It's about asking them specific questions that have them realizing they want and need your services, without doing any promoting on your part. You'll see the specific questions to ask that walk your prospects through selling themselves.

By the time you get to this part of the call, your prospects are hungry for you to provide a solution, and the best part is, you will be showing them the exact solution they told you they want and need. You'll see how to match up your services perfectly to their biggest wants and desires, and how to present it in a way where it's a no-brainer for them to say yes.

Your prospects are going to have questions, and knowing how to answer them effectively... even if you don't know the answer... is crucial to closing the deal. You'll see how to turn even a "negative" question into a great thing that actually makes your prospects want to buy even more.

Now, if you've been in sales before, you've probably heard of a test close, but I've created specific test closes that can virtually guarantee a sale, provided you're talking with a qualified prospect. These test closes let you know whether your prospect will say yes BEFORE you ask, and get strong commitment from your prospect beforehand, making it possible to assume the sale.

In this section, you'll learn how to close the deal effortlessly by letting your prospect decide. One of the great things about this sales process, is that no pressure is required during the close. You've already laid the foundation so a qualified prospect will naturally buy at this point, often asking you how to get started before you even offer to work with them.

Follow up doesn't have to be difficult at all, and this training proves that definitively. Since a good portion of sales will be closed through some sort of follow up, it's important to know how to do it quickly and efficiently. The methods in this training are so simple and effective... most people never think of them, and your prospects will actually be excited to hear from you.

See Resources in Downloads Section

Notes:

For the Audio Training, I recommend using Google Play Music, you can upload albums there and get the app on your phone, and it's free.

For the PDF Training Outline, you can print it in portrait mode, (making sure it's not rotated) and that will give you room to take notes on the top and bottom while you go through the training.

For the Sales Call Outline, you need to customize it for your agency, I've included a PDF for note taking as well as an editable version in .docx format for editing it to make your own.

In the first training of this phase we will uncover the three major stages of agency growth. It is critical that you time the growth of your agency around these stages and not skip steps. Just understanding these stages will keep ensure that you don't make progress only to have to drop back to a lower level later to correct missed steps. You'll learn when and how to think about transitioning to paid advertising to generate clients for your agency. Once you're ready you'll have everything you need to flip the switch and start generating clients on autopilot fast!

In this module we're going to reveal the exact seven stage campaign that we've used for over five years now to profitably attract hundreds of high value clients to our agency. We've used this campaign to book at least 6-8 calls per day with highly qualified prospects for each our sales team members. You'll learn each of the stages, why we designed it this way after years of testing, and get the exact templates to design your own campaign. This training will give you a campaign you can be confident will generate clients and produce and ROI for your agency!

In the first step of developing your campaign we will help walk you through the exact process of installing each of the primary stages of your campaign. We will give you access to different campaign templates that you can use to shortcut you path to a profitable campaign immensely. We will give you step by step instruction on creating each page so that it has the highest conversion for your market. By the end of this training you will have the entire seven stages of your campaign installed and filled with the copywriting and content relevant to your market.

In the second step of building out your campaign we will walk you through the process of selecting, purchasing, and installing your domain. This will enable you to link your pages together.

We've given step by step instructions for this training so that even if you have zero technology experience you'll be able to quickly and simply get your campaign ready for launch!

In this video we will share how to link the pages in the correct order and make sure that your tracking is set up properly for each stage inside the landing page software.

You'll learn how to name each of the pages and link them to pass information from one page to the next. This process will improve conversion and decrease your costs per lead and booked call!

Once you've installed and linked all of the pages it is time to test everything and make sure it work properly. In this video we will walk you through our process for double checking that you campaign will work with paid traffic.

We always want to check each stage of the campaign development process before we move on. Before you start spending your revenue on advertising it's critical to make sure you don't miss deals for simple issues!

In this training we will share how to set up notifications for each new lead that gets generated by your paid advertising campaign.

You'll be able to structure where your leads and applications get delivered for your review.

In this training we will help you setup and install the various tools we use for tracking the results and engagement with videos sales letters.

This is critical to interpreting the results and isolating where you may have prospect "drop off" in the future to be able to improve you campaign and video at the highest levels!

In this training we will walk you through how to set up your booking system to ensure the maximum amount of prospects book a call with you and show up prepared.

We've tested dozens of booking software and options for scheduling calls over the last five years and this training will share the exact formula we've found works best after spending over a million dollars booking calls!

In this training you learn how to make sure that you campaign is compliant with the regulations and standards that most advertising platforms demand.

By setting these elements up from the start you'll prevent yourself from experiencing the massive headache of having your account shut down and having to restart from scratch later!

Once you've installed the pages of the campaign we will help you implement our proven dynamic email follow up sequences that help convert leads into quality booked calls.

This training will share with you our exact template for dynamic email follow up that responds to each action you lead takes. We've seen this sequence more than quadruple the volume of calls generated and lower costs!

ActiveCampaign Template:

http://tplshare.com/cztnvUZ

Finally we will reveal how we structure and install our automation sequences that maximize return on investment.

You've created your email follow up sequence and developed the pages so now we just need to make certain that everything integrates to produces the lowest possible cost leads and booked calls!

In this training you'll discover what you must know before making the transition to paid advertising with your agency. You will learn the different types of advertising and how we leverage each of them for profitable client generation results. We will share how minimize risk and increase the profitability of our campaigns. By the end of this training you'll have massive confidence in your ability to implement paid advertising for your agency and only need to get started implementing the steps!

We've discovered three factors that drive virtually all of the results when advertising on Facebook. By isolating these different variable and then systematically testing them in the correct order you'll virtually guarantee that your campaign is highly successful in the shortest period of time possible. In this training you'll learn what each of these three variables are and how we structure our testing process to ensure you reduce your risk and improve results. Armed with the power of 10X Testing and Staged Split Testing you'll be ready to affordable generate clients!

Over the last seven years of helping our clients online we've been obsessed with reducing the risk of advertising. Every advertising campaign inherently includes risk and the possibility of reward! Our goal for ourselves and our clients has always been to maximize the profitable return from the campaign while significantly reducing the risk of advertising online. To do this we created a systematic method for scientifically testing each key variable of a profitable campaign in the ideal order. In this training we will reveal the entire process for the first time!

The single greatest factor for a profitable advertising campaign on Facebook is the audience targeting that you use. If you have an incredible offer but it goes to the wrong person at the wrong time virtually now one is going to buy. That's why we've designed and entire phase of our proven testing method to systematically isolate the exact audience that produce profitable results for your agency. This training will help you isolate the audiences and targeting that it makes the most sense for you to testing during your first phase of advertising!

In this training we cover how to select and identify the highest converting audiences for your campaign.

Audience selection is critical to campaign success and is easily the single biggest factor in ad performance.

Make sure you invest time in carefully selecting the ideal audiences for your campaign.

Tools:

Audience Insights
https://business.facebook.com/ads/audience-insights/

Once you've selected the ideal audiences to target during your audience testing phase, it is time to understand how we technically structure the test within Facebook to ensure we get the best possible results.

In this training you'll learn how we implement this phase of testing and how to make sure you campaign produces leads and qualified booked calls from day one!

In this training we will share the process for creating a Facebook advertising account and business manager. If you already have a Facebook account you can skip this training and jump right to installing your pixel!

In this training you will learn how to properly install your Facebook advertising pixel to get perfect tracking on each of your core campaign metrics.

In this training you will learn how to set up conversion tracking points to monitor campaign profitability. These tracking points will help you guide the campaign to a positive ROI.

In this training you'll learn how to create your audiences for future retargeting efforts. This will ensure that every dollar you spend on advertising generates the maximum number of clients!

In this training you will learn how to finalize and install your entire advertising campaign. At the end of this training all you will need to do is press the publish button to start generating your first leads and calls on autopilot!

In this training you'll learn the secrets of turning a profitable campaign into a revenue and client generating machine. We will walk you through each of the stages of testing you'll be completing in the following week to produce highly profitable results with you campaign. You'll learn our most advanced secrets for scaling your agency to the high six and seven figures in record time using paid advertising. These are advanced strategies we've never shared before with anyone outside our most elite partner programs!

In this training you'll discover the complete process for dialing in each of the key variables of your campaign. We're going to share how to structure the testing to get real data that will move you close to incredible results. Each phase of testing will radically lower costs and improve campaign profitability. You'll start knowing with certainty exactly how much each lead, booking, and client will cost you to generate. Imagine being able to plan you growth for the month just by setting an advertising budget and then field qualified sales calls!

In the second phase of testing we're going to help you identify the ideal message to send to your audience. In the first phase you will have identified targeting that generates profitable leads and sales. Now we want to improve the results by refining our messaging to this audience. By improving the messaging we can lower costs, improve lead quality, and improve the profitability of the advertising! We'll share with you the exact methods we use to generate multiple different advertising angles that will help you crack your specific market!

In this module you'll discover how to further refine your campaign by identifying the highest converting imagery. We've already isolated who we need to send the ads to for results and what to say to those people so that they apply and sign up... the next major element is identifying imagery that gets the right people to stop and read that message from your audience! We're going to share a proven process we use daily with our clients and our own campaigns for identifying powerful imagery that will reduce costs even further and maximize profits!

In this training we're going to share how you can isolate where all of your most profitable sales are coming from. Now that you've mastered the science of refining your ideal audience, messaging, and imagery in your campaign we can force the platform to isolate different demographics and profiles to figure out where you most profitable leads come from. You may find that you're generating calls for $50 per call on average but also find that some of the calls are coming from a demographic for $175 per call and a large number are coming for only $25 per call!

Now that you have a campaign that is fully optimized for the core factors it's time to scale the campaign to your desired ad spend. If you've ever ran ads on Facebook before you know that sometime scaling can be the hardest part. When you go to raise you daily budgets it seems Facebook pushes back and reduces profitability by lowering quality and increasing costs! Fortunately we've developed half a dozen different methods over the years specifically for maintaining and even reducing the costs while maintaining quality when scaling a booked call campaign!

In the final stage of the testing process we will take your profitable campaign that is now at scale and leverage the consistent flow of traffic to optimize your landing pages. We wait to optimize pages until this point because optimizing a landing page when you're over paying for traffic just makes the process cost more! You'll learn how to skillfully design landing page optimization tests and the major elements we've found over the years that can improve results! After this phase you'll have a campaign that is generating world class marketing results!

Virtually every advertising campaign is going to require testing to optimize and start producing real profits. Beginner advertisings expect every campaign to produce results from day one and therefore quit the second they don't achieve early results. Master advertisers know that profitable advertising comes from systematically testing each variable until you produce a campaign that generates results. In this training we will share exactly how to isolate sticking points in your campaign and then clear them to start producing clients with ease!

In this module you're going to learn the step by step plan we've personally followed to rapidly scale our agency from just a few clients to an automated machine with dozens of clients and proven systems to improve profits. If you got into business to create not only wealth but freedom for yourself this week is going to reveal to you how to turn all your hard work so far into a sustainable cashflow machine. We're going to share how to hire your rockstar team, automate service deliver, and even introduce new marketing systems to solidify your dominance in the market!

In this training you'll learn how to supercharge the results of your core advertising campaign! If you've followed the previous stages to this point you should be generating multiple calls per day with qualified prospects. This training will share how to leverage multiple advertising channels and a unique three stage campaign to maximize your results and even further reduce costs while improving applicant quality. This means you'll start only taking phone calls with prospects who are excited and ready to buy your services and it will cost you even less to get them!

Once you've mastered the art and science of paid client generation you'll have a steady flow of new clients to your agency each week. If you really want to scale with exponential ease a critical component is empowering your clients to recommend and refer other high quality clients to you! Referrals are easier to close and great clients typically know other great clients! We're going to share with you three of our systems for consistently turning each new client we sign up into two or three more clients on the back end like clockwork!

In this training you're going to discover not only how to hire the ideal employees for your agency but the optimum order to hire them in as well! Most agency owners hire the right employee but they hire them at the wrong time! This leads to growth not being supported by the hire and ends up making it actually harder to scale! We're going to reveal our proven process for attracting the top talent to your agency, in the right order, and how to structure paying them and incentivizing them for the first few months of testing our the relationship!

Once you've got a team of rockstar employees you'll need proven systems for them to follow that will empower them to take control and produce results! In this training you'll learn exactly how to systematize your marketing, sales, and financial systems to bring the power of optimization to every element of your agency. This will radically increase profits and enable you to walk away from the business for weeks at a time and with very little input still see month of month growth! Imagine taking a vacation and coming home to more clients and revenue!

If you're going to grow an advertising agency at the end of the day only two thing matter... attracting high quality clients that pay you decent fees each month... and second keeping those clients for months or ideally years at a time. If you add ten clients to your agency each month but also lose ten clients... the net results will be zero growth. Obviously results are critical to keeping agency clients but there are actually a number of other critical factors that can drive agency client retention even more than just producing results!

This training will share one of most top secret methods for rapid agency growth that we've developing in the last few years. You'll learn how to attract a team of killer sales people to your agency who are will and hungry to work on a commission only basis. This means you can build a virtual army of sales people for your agency at absolutely no cost to you! You'll only end up paying if they end up generating clients. You'll learn not only how to attract these top level sales professionals to work with your agency but also how to empower them to actually get results!

In this training you'll discover how growing your agency can become even more effortless through our Strategic Partner Program. We've developed a program alongside our agency for years that has enable us to help other agency owners completely offload client delivery to our management team. That means you won't have to go through the stress and pressure of building and training you own team... you'll get the option to plug directly into our exist team to deliver premium services and results to your clients fast!

https://www.instagram.com/reliablestrategicpartners/

In the final training of this module you'll learn how to build momentum in your agency. This critical skill will help you go from generating one new client a month, to one new client per week, and then multiple clients per week all without spending a dime more on advertising or marketing. When you start to implement these systems you'll cut most agency's biggest expense... paid advertising and start generating more clients at the same time! This will improve your profitability and give your more margins to grow further and build true wealth!