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Closing Sales: B2B Negotiation & Objections (with AI Labs)
Role Play
Rating: 4.5 out of 5(334 ratings)
7,381 students

Closing Sales: B2B Negotiation & Objections (with AI Labs)

Master B2B deal closing, price defense and multi-variable negotiation using structured frameworks & native AI role-plays
Last updated 10/2026
English
English [Auto],

What you'll learn

  • Master closing sales and follow-up strategies using interactive Native AI Practice Role Plays in realistic B2B scenarios.
  • Overcome tough sales objections regarding price, budget, timing, and competition with a proven 5-step sequence.
  • Execute high-stakes sales negotiation using the "Never Give, Always Trade" rule to protect deal profit margins.
  • Evaluate real-world deal transcripts and eliminate unearned discounts using Interactive Negotiation Audits.
  • Eliminate awkward checking-in calls by securing concrete buyer advances that compress long B2B sales cycles.
  • Prepare for procurement meetings using the Negotiation Planner to set strict walk-away limits across price and terms.
  • Defend your pricing against heavy discount demands without losing enterprise deals or sacrificing customer trust.
  • Generate custom price defense scripts and counter-proposal emails using ready-to-use LLM prompt templates.
  • Transition agreed commercial terms into binding buyer commitments with concrete closing milestones and timelines.
  • Structure multi-variable enterprise deals across SaaS, Finance, Cybersecurity, Industrial, and Consulting sectors.
  • Build executive confidence when presenting quotes, handling price pushbacks, and closing complex B2B contracts.

Course content

6 sections • 36 lectures • 2h 42m total length
  • Introduction5:21

    Master follow-up strategies after a sales pitch, address price objections, and negotiate confidently using practical assignments like objections and price worksheets to boost daily results.

Requirements

  • Basic exposure to sales, business development, account management, or commercial business communications.
  • No prior negotiation expertise, advanced sales experience, or AI prompt engineering background required.
  • Access to a computer, tablet, or smartphone to practice with the embedded AI role-play simulators.
  • A willingness to practice live B2B scenarios and apply practical negotiation frameworks in real time.

Description

Have you ever landed a fantastic sales pitch only to watch the deal fizzle out due to ineffective follow-up?

Are you terrified of being seen as pushy when following up with leads, or anxious when prospects push back on price?

Does the thought of negotiating with procurement keep you up at night?


This course is a complete execution engine for Closing Sales, mastering Sales Objections, and executing high-stakes B2B Sales Negotiation. Built on field-tested commercial methodologies across SaaS, Cybersecurity, Financial Services, Industrial Automation, and B2B Consulting, this program transforms static video lessons into high-engagement, active skill development.


Includes Native AI Practice Role-Plays & Interactive Audits

Rather than passively watching video lectures, this program integrates Native AI Practice Role-Plays and Interactive Negotiation Audits so you can actively practice your skills in real-time scenarios:

  • Awkward-Free Follow-Ups: Rehearse engaging silent prospects and securing concrete buyer advances without sounding pushy.

  • Price Objection Defense: Face an aggressive executive buyer demanding an immediate 40% discount and hold your commercial ground.

  • Multi-Variable Deal Negotiation: Practice trading contract terms and payment schedules conditional on equal return value.

  • Interactive Negotiation Audits: Analyze real-world deal transcripts, spot unreciprocated concessions, and engineer winning counter-proposals.


Core System Frameworks You Will Master

80% of sales require at least five follow-up attempts, yet most reps fail because they lack a structured closing process. By combining strategic follow-up with rigid price defense, you will systematically increase your closing conversion rates.

  • Strategic Follow-Up & Advances: Discover optimal timing and messaging to secure binding buyer commitments that compress long B2B sales cycles.

  • 5-Step General Objection Framework: Anticipate and systematically address common sales objections regarding price, budget, competition, or timing with confidence and tact.

  • Masterful B2B Negotiation: Develop multi-variable negotiation skills using the "Never Give, Always Trade" rule to close deals on favorable terms without eroding profit margins.

  • The Negotiation Planner: Prepare for tough procurement meetings by setting clear Target, Best, and Worst (walk-away) limits across price, payment terms, and support agreements.


Key Outcomes for Your Sales Career

By mastering these essential sales skills, you'll be able to:

  • Close Deals Faster: Overcome price resistance and negotiate multi-variable terms to accelerate the sales process.

  • Protect Deal Margins: Defend your pricing against heavy discount demands without sacrificing customer trust or walking away empty-handed.

  • Eliminate Stalled Pipeline: Replace passive "just checking in" emails with concrete buyer advances that keep deals moving forward.

  • Advance Your Sales Career: Master executive-level negotiation techniques and achieve higher commercial performance in your role.


Ready to take your sales performance to the next level?

Enroll today and learn how to turn hesitant prospects into loyal, long-term clients.

Who this course is for:

  • Account Executives & B2B Sales Reps: Reps who want to stop giving away unearned discounts, defend pricing against procurement, and close deals faster.
  • SDRs, BDRs & Commercial Reps: Professionals tired of passive "just checking in" follow-ups who want to secure binding buyer commitments at every funnel step.
  • Founders, Consultants & B2B Leaders: Entrepreneurs in SaaS, Cybersecurity, Finance, Industrial, and Consulting who need to negotiate high-value contracts without caving on margins.
  • Sales Managers & Team Leads: Commercial leaders looking for structured, repeatable frameworks and AI role-plays to upscale their sales team's closing and negotiation skills.