Affinity Publisher for Ad Creatives
What you'll learn
- Learn Design Principles and the Skills Needed to Create Any Ad Creative You Want
- Desing a Bookbub CPC Ad That Includes Basic Image Manipulation
- Design Facebook Square Ads Using A Main Image and Side Image
- Create Content For Amazon A+ Listings
- To use what you learn in this class you should have access to Affinity Publisher. (Not Photo.) While the course is geared towards authors, it could be used for anyone who needs to design ad creatives.
If you want to sell books, chances are you're going to have to advertise them. And once you move past Amazon AMS ads and list-based advertising services like Bookbub or Freebooksy, that often requires advertising creatives. For example, a Facebook ad requires that you provide an image to go along with your advertising copy.
And while most advertising options do give a free, default option, chances are that option won't be a very strong one compared to what you could do yourself.
The intent of this class is to walk you through how to create your own ad images using Affinity Publisher. And, yes, you read that right, this course uses Affinity Publisher not Affinity Photo. Most ad creatives really only require placing elements like a cover or image, they don't require fancy image manipulation. And since Affinity Publisher can also be used for print layouts, it's the easiest starting point for creating ads.
In this course you will learn design principles and walk through a handful of projects designed to introduce you to how to use Affinity Publisher to create an ad image you need. The examples use Amazon A+ content, Facebook ads, and Bookbub ads, but what you'll learn here can be applied to any advertising situation include your website or other opportunities.
Who this course is for:
- Self-Published Authors
- Anyone Who Needs Ad Creatives For Their Work
- Users of Affinity Publisher
M.L. Humphrey is a self-published author with too many titles published across non-fiction, fantasy (as Alessandra Clarke not M.L. Humphrey), romance, and mystery. She's learned all the lessons the hard way and likes to occasionally write a book or create a video course for her fellow self-publishers to keep them from making the same mistakes she has and save them a bit of time.