Affiliate Marketing for Advertiser: The Ecosystem
What you'll learn
- Gain a basic understanding of the affiliate marketing ecosystem
- Learn professional jargon used in the field.
- Understand various verticals, affiliate programs, payment models, and traffic sources
- Study multiple tools critical for affiliate marketing management
- Understand how to ensure partners' actions are coordinated and do not interfere with other departments within the company
Requirements
- 1. Basic understanding of digital advertising and affiliate marketing processes
- 2. Familiarity with the principles of internet advertising
- 3. A demonstrated interest in pursuing a career in affiliate marketing
- 4. Awareness of local employment opportunities for junior affiliate marketing manager positions. Potential students should understand that employers are actively seeking to fill these roles
Description
Welcome to our journey into the world of affiliate marketing, tailored especially for advertisers. Unlike many courses that cater to partners and their quest for passive income, I’ve crafted this program with your professional growth in mind. We're going to take a first-person view of how businesses like yours can thrive in the bustling affiliate marketing landscape.
In this course, I will guide you through the essentials of the affiliate marketing ecosystem. Together, we will identify and understand the roles of networks, partners, and key stakeholders. You will discover a suite of tools that will equip you to manage campaigns, track progress, and refine strategies effectively.
I will explain the different compensation structures that are pivotal in fostering successful partnerships. You will learn about the varied traffic sources and how best to utilize them for your marketing objectives. Our exploration will span diverse verticals, providing you with real-world examples—from health supplements to online betting services.
Designed for those who are not native English speakers, I aim to present these concepts clearly and accessible. By the end of this course, you'll have a strong foundation to build upon, enabling you to delve deeper into the aspects that align with your business needs. Let’s embark on this learning adventure and take your first step toward mastering affiliate marketing as advertisers.
Who this course is for:
- 1. Beginners or those transitioning from another profession who aim to delve into this subject to secure their first job in marketing.
- 2. Company founders, Chief Marketing Officers, and digital marketing specialists who have incomplete or unsystematic knowledge about Affiliate Marketing, and see this path as an opportunity for their product or service.
Instructor
- 5.0 Instructor Rating
- 8 Reviews
- 25 Students
- 1 Course
Hello! I'm Pavlo, a 35-year-old marketing folk from Kyiv, Ukraine, with a rich background in affiliate marketing and strategic partnerships. I kicked off my career in 2014 as a Sales Manager for AdsBridge tracking software. My journey quickly advanced in 2016 as I became the Head of Partnerships at a leading native ads network, where I was instrumental in quadrupling our monthly recurring revenue in just six months.
In 2018, I channeled my passion into the esports and iGaming world as a CMO and founder of a start-up project. A year later, I joined MacPaw, an innovative software company, as a Senior Affiliate Manager leading the affiliate acquisition for a flagship product.
In 2020, I took on the rewarding role of teaching Affiliate Marketing. My course, designed from real-world experience, has already helped over 100 students secure their first affiliate marketing job.
Now, I'm here on Udemy to share my expertise globally. If you're looking to break into the affiliate marketing world, my course is your doorway to success. Let's embark on this journey together!