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Google Ads For Small Business
Rating: 4.4 out of 5(40 ratings)
3,926 students

Google Ads For Small Business

Become the marketing king or queen of your own business. Learn how to run extremely profitable ads with Google Ads.
Created byDennis Hennigan
Last updated 9/2018
English
English [Auto],

What you'll learn

  • Create Profitable & Successful Ad Campaigns in Google Ads
  • Generate Quality Leads & Sales From Quality Paid Ads
  • Easy To Set Up Reports To Analyze Ad Performance
  • Create Custom Audiences To Better Target Your Audience

Course content

3 sections • 23 lectures • 1h 48m total length

  • Account Setup1:57

    Set up your Google Ads account with a Gmail sign-in, choose the full account, and skip the guided setup to learn how to create campaigns and ad groups.

  • Setup Lead Conversions8:36

    Set up lead conversions by creating a lead conversion in ad words, generating a tracking tag, and placing it on the thank you page to track submissions.

  • Link To Google Analytics And Search Console1:03
  • Explaining Important Terms4:01
  • Marketing Goals Blueprint13:05

    Define your marketing goals blueprint, decide why you run ads and your monthly budget, then outline landing pages, keywords, and campaigns across search, display, and video to measure conversions.

Requirements

  • You should be an active business owner
  • You'll need a Gmail Account
  • You'll need a website to drive your paid traffic to

Description

What if I told you that you can run profitable ads WITHOUT paying for them? You'd probably think I'm crazy right?

Well, I must inform you that this is 100% possible and it's done by offsetting your cost per acquisition.

For example, you sell personal training sessions. Before running your ads, you will have to find out how much it costs to acquire a new customer.

Let's say you sell your sessions for $100. If your cost per acquisition is $20 then you will want to offer a "bump offer" or small end product before your potential customer signs up for a full price session. 

Without doing this, you'll only end up profiting $80 per initial session. However, as an example you could sell cheap meal plan for $19.99 and it's a 1 time offer. When you generate a lead for your personal training session, you're offering this low cost item first which will offset your cost per acquisition. 

In simple terms, you're using small end products/services to offset the cost of acquiring a new customer. 

When you do this with running profitable ads, you will see exactly how much it costs to acquire a customer from your paid ads. This is called Cost Per Conversion.

This course dives deep into how to set up a successful Ads account. You'll end this course knowing exactly how to master Google Ads.

Some of the best lessons in the course include:

  • Setting up KPI reports

  • Spying on competitors ad performance

  • Finding high quality keywords

  • Setup remarketing ads

  • Breaking down ad performance

  • Setting up highly profitable ads for your small business

This course is designed for all small business owners because it was built by a small business owner. When you understand how paid ads work, you have the ability to completely dominate your online marketing. That is what you will learn in this course. 

I hope to see you on the inside of this jam packed course.

Who this course is for:

  • Any Entrepreneur Looking For More Leads and Sales For Their Business
  • Entrepreneurs That Need Help Creating Profitable & Successful Ad Campaigns
  • Service Based Business Owners
  • Client Based Business Owners
  • Local Business Owners

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