Google Ads For Small Business
3.8 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,858 students enrolled

Google Ads For Small Business

Become the marketing king or queen of your own business. Learn how to run extremely profitable ads with Google Ads.
3.8 (37 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,858 students enrolled
Created by Dennis Hennigan
Last updated 9/2018
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 2 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Create Profitable & Successful Ad Campaigns in Google Ads
  • Generate Quality Leads & Sales From Quality Paid Ads
  • Easy To Set Up Reports To Analyze Ad Performance
  • Create Custom Audiences To Better Target Your Audience
Requirements
  • You should be an active business owner
  • You'll need a Gmail Account
  • You'll need a website to drive your paid traffic to
Description

What if I told you that you can run profitable ads WITHOUT paying for them? You'd probably think I'm crazy right?

Well, I must inform you that this is 100% possible and it's done by offsetting your cost per acquisition.

For example, you sell personal training sessions. Before running your ads, you will have to find out how much it costs to acquire a new customer.

Let's say you sell your sessions for $100. If your cost per acquisition is $20 then you will want to offer a "bump offer" or small end product before your potential customer signs up for a full price session. 

Without doing this, you'll only end up profiting $80 per initial session. However, as an example you could sell cheap meal plan for $19.99 and it's a 1 time offer. When you generate a lead for your personal training session, you're offering this low cost item first which will offset your cost per acquisition. 

In simple terms, you're using small end products/services to offset the cost of acquiring a new customer. 

When you do this with running profitable ads, you will see exactly how much it costs to acquire a customer from your paid ads. This is called Cost Per Conversion.

This course dives deep into how to set up a successful Ads account. You'll end this course knowing exactly how to master Google Ads.

Some of the best lessons in the course include:

  • Setting up KPI reports

  • Spying on competitors ad performance

  • Finding high quality keywords

  • Setup remarketing ads

  • Breaking down ad performance

  • Setting up highly profitable ads for your small business

This course is designed for all small business owners because it was built by a small business owner. When you understand how paid ads work, you have the ability to completely dominate your online marketing. That is what you will learn in this course. 

I hope to see you on the inside of this jam packed course.

Who this course is for:
  • Any Entrepreneur Looking For More Leads and Sales For Their Business
  • Entrepreneurs That Need Help Creating Profitable & Successful Ad Campaigns
  • Service Based Business Owners
  • Client Based Business Owners
  • Local Business Owners
Course content
Expand all 23 lectures 01:48:13
+ Introduction
5 lectures 28:43
Link To Google Analytics And Search Console
01:03
Explaining Important Terms
04:01
+ Ad Creation
7 lectures 34:37
Create A Campaign
06:01
Create An Ad Group
03:44
Create An Ad
06:26
Explaining Match Types
04:05
Finding Quality Keywords
04:49
Adding Negative Keywords
03:27
Using Ad Extensions
06:05
+ Data Reporting And Remarketing Ads
11 lectures 44:52
Modify Columns
07:32
Adjusting Bid Strategies
05:04
Find The Right Bid Amount
03:52
Track Ad Performance
04:16
Compare Against Your Competitors Ads
02:54
Setup KPI Reports
05:00
Creating An Audience
04:39
Setup A Display Campaign
03:23
Setup Remarketing Ads
02:41
Setup Video Ads
04:05
Farewell Lesson
01:26