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Google Ads for eCommerce Businesses - Specialized Course
Rating: 4.0 out of 5(77 ratings)
376 students

Google Ads for eCommerce Businesses - Specialized Course

From strategy all the way to setting up, optimising & reporting on Google Ads campaigns for your eCommerce retailer
Created byMark Meyerson
Last updated 3/2019
English

What you'll learn

  • Run Google Ads Campaigns for eCommerce sites like a pro!
  • Optimize Campaign Structure Specifically for eComm
  • Tips and Tricks for marketing your eCommerce Business

Course content

3 sections • 17 lectures • 1h 12m total length

  • Introduction1:23

    This video reviews what we will cover in the course

  • Ecommerce Campaign Structure6:32

    We review the theory behind the account structure for setting up campaigns in Google Ads.

  • Dynamic Search Ads2:26

    Dynamic Search Ads (DSA) help you leverage long tail keywords and send hyper relevant search terms direct to product landing page.  For any large ecommerce platform these campaigns can give you a significant edge

  • Search Campaigns1:57

    We look at how best to implement search campaigns to drive traffic to category sections on your site.  

  • Ad Customisers1:27

    Ad Customisers are a great tool for creating hyper relevant ads for users. Learn more about how to implement these using a  business data feed and customised ad text.

  • Google Shopping Campaign Structure Setup2:55

    We discuss the optimal way to setup your Google Shopping Campaigns.  This setup allows for a large coverage of product SKU's, creates an easy optimisation process to generate strong ROI

  • Multi-tiered Retargeting strategies tailored for eCommerce7:05

    We discuss the right approach for setting up retargeting for an eCommerce retailer.  This includes retargeting within the tiers of the marketing funnel.  We also look at using similar audiences and IF statements within adcopy. 

  • 404 Error Checking Script7:01

    For a large eCommerce site, one of the common pitfalls is managing landing pages.  This 404 error error script provides a practical solution for checking 404 errors in your landing pages automatically.  This is a great solution for any large eCommerce retailer

Requirements

  • Some familiarity with Google Ads is assumed

Description

With over 13 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition.  The course discusses the strategy behind building successful campaigns and walks you through the process of setting up and running eCommerce campaigns.  

The course is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.

I provide insights and Google Ads tools you can use for your eCommerce business.  This includes: 

  • Building a strategic campaign structure to make the most of the Google Ads console

  • Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low

  • Setting up Search Campaigns to best target category traffic

  • Implementing dynamic ad customisers to create hyper relevant ads for searchers

  • Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI. 

  • Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns

We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.  


Chris Hamlin wrote: 

The course is great. Very easy to follow and very practical. I'm already using some of the things that Mark describes in the course. Highly recommended!

Nadir Kabir wrote: 

Great course and very insightful instructor. Still going thru the course and I find the content very useful and applicable so far.


Who this course is for:

  • Anyone working for or with an eCommerce website

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