Google Ads for eCommerce Businesses - Specialized Course
- 1 hour on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Run Google Ads campaigns for eCommerce sites like a pro!
- Some familiarity with Google Ads is assumed
With over 10 years experience running Google Ads campaigns for my eCommerce clients, I bring you a wealth of knowledge in how to run campaigns that will give you an edge over your competition. The course discusses the strategy behind building successful campaigns and walks you through the process of setting up and running eCommerce campaigns.
The course is recorded on the new version of the Google Ads interface, many other similar courses have not been updated and are now outdated.
I provide insights and Google Ads tools you can use for your eCommerce business. This includes:
Building a strategic campaign structure to make the most of the Google Ads console
Utilising Dynamic Search Campaigns to leverage long tail traffic and keep costs low
Setting up Search Campaigns to best target category traffic
Implementing dynamic ad customisers to create hyper relevant ads for searchers
Structuring your Google Shopping Campaigns for easy optimisation towards maximum ROI.
Multi-tiered Retargeting strategies specifically tailored for eCommerce campaigns
We also discuss setting up tracking for eCommerce campaigns and using the Google Analytics eCommerce and enhanced eCommerce report features.
- Anyone working for or with an eCommerce website
We review the theory behind the account structure for setting up campaigns in Google Ads.
Dynamic Search Ads (DSA) help you leverage long tail keywords and send hyper relevant search terms direct to product landing page. For any large ecommerce platform these campaigns can give you a significant edge