AdWords and Google Merchant Center - Advertising Products

This lecture teaches the student how to link in Google AdWords, E-Commerce Platforms, and Google My Business - needed to make local storefront ads and the Google Express interface operative.

Provides detailed instructions for uploading bulk store locations into the Google Merchant Center - required for local storefront ads and Google Express.

This video teaches the student step by step how to interface a Shopify Store with the Google Merchant Center and how to upload product information to it so Google AdWords ads can be placed.

Organizations with physical store locations and or warehouses have the opportunity to join Google Express to enhance their sales and product delivery efforts. Extending to mobile devices as well, participants in Google Express will obtain some great selling and local delivery tools for their business ventures.  This video discusses how this all works.

If you have a local "Brick and Mortar" storefront, you can use this Google Merchant Center add-on feature to create powerful local ads that consumers can view on the fly to get directions to your store, be notified of local sales, learn if you have available inventory available of a product they are interested in purchasing, and can find out your store's hours of business. Be sure to watch this video lecture to learn how to set this up for your storefront - it will bring you additional walk-in business!

Teaches the student how to create dynamic re-marketing ad campaigns that target prior visitors to their websites.

Implementing Merchant Promotions and Special Offers is not a difficult task if you know the steps to take. This lecture walks you through those steps so you can get these types of advertisements working for your business.

Now that you have setup your Google Merchant Center account and have uploaded your product feeds, you are ready to create some standout Shopping ad campaigns. This video lecture walks you through this process so be sure to view it.

Uploading and keeping your website sitemap current within the Google Webmaster Console keeps Google informed that you exists and plays a major part in your site's pages and content being found organically via the Google Search Engine.  This is an important thing to do for all online business owners looking for website traffic as over 70% of all online organic end user searches go through the Google Search engine.

Submitting video sitemaps via the Google Webmaster Console I am told will increase the search visibility of your website pages by over 60%. Watch this video lecture to learn how to create and submit these sitemaps to improve your business visibility online.

Once your sitemaps have been registered within Google, it is important to use the Google Webmaster Console what your searchable webpages are as well which you do through a tool called "Fetch as Google".  This video lecture walks you through this process which you should be doing separately for both your standard desktop viewable webpages as well as for you your mobile webpages.

Google made some significant changes to their search engine in 2017. Watch this video to see how these changes may have impacted your business and being found organically via their search engine.

Congratulations on completing the course. Here are a few more courses I am offering that you can take at discount to further your education even more. Best wishes, - Dan