
Detailed overview of pros and cons of paid advertising on google and facebook.
Students will be able to understand the basics of facebook and google advertising.
Students also will be able to distinguish between facebook and google advertising.
Detailed explanation of different types of google ads.
How to set up campaign in google ads.
Google Ads campaign setup
Quality Score:
1.Target Specific Keywords
2.Specify Negative Keywords
3.Ad Groups
4.Optimize
5.Optimize Your Landing Page.
Facebook Ads Campaign Setup
Facebook Ads Campaign Setup
In this course, you will learn:
- Step by step training with paid ads.
- Google ads Vs Facebook Ads (which is better & why?).
- Pros & Cons of Google and Facebook ads.
- Types of Google Ads (search, display, video).
- Google ads terms to know (campaign, ad group, ad, CTR, CR, Pixel).
- Google ads setup (campaign->objective (search, performance max, display, shopping, video, app, smart, local, discovery), campaign results (website visits, phone calls, app downloads), budget and bidding (budget, bidding), campaign setting (network, locations, languages, audiences, dynamic ads), keywords and ads (keywords, ads) extensions (sitelink extensions, callout extensions, call extensions), campaign review.
- Tips for increasing Google ads quality score(specific long tail keywords, negative keywords, keyword ad groups, ad test optimization, landing page optimization).
- How Facebook ads work (campaigns->objective, ad sets->traffic->dynamic creative->offer->audience->placements->budget & schedule, ads->identity->format->media->links).
- Facebook ads setup (campaign objective->awareness (brand, reach), consideration (traffic, engagement, app installs, video views, lead generation, messages), conversion (conversions, catalog sales, store traffic)).
- Facebook ads vocabularies (campaigns, ad sets, ads, custom audience, lookalike audience, pixel).
- How to advertise expertly with Google ads.
- How to Advertise expertly with Facebook ads.
- How to promote the product with all specifications.
- How to do affiliate marketing with Google & Facebook ads.
- What should be included and what not in ad campaigns.
- Common mistakes to avoid while setting up Google or Facebook ads.