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Marketing Advertising LinkedIn

Essentials of LinkedIn Advertising and Linkedin Marketing

Learn How to Use Linkedin Ads to Drive Traffic, Generate Leads and Boost Revenue
Rating: 3.7 out of 53.7 (86 ratings)
1,127 students
Created by Thrive Development
Last updated 3/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn how to setup ad campaigns
  • Learn how to track ad campaigns performance
  • best methods for creating effective and successful advertising campaigns

Requirements

  • LinkedIn Account

Description

Advertising on LinkedIn an excellent choice for websites or businesses looking to generate more leads or increase sales. In this course, we'll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign.

LinkedIn has targeting options so specific that users are able to increase conversions while decreasing costs. In this course, we’re going to look at the essentials of creating a successful advertisement on LinkedIn.

You'll learn how to effectively advertise on Linkedin, best ways to target ads to users based on important B2B demographics, how to track performance of your ads and much more.

Who this course is for:

  • LinkedIn users
  • Businesses
  • Website owners
  • anyone interested in learning how to use LinkedIn advertising platform

Course content

5 sections • 18 lectures • 1h 49m total length

  • Preview00:59
  • Preview03:53

  • Preview09:25
  • Understanding the social consumer
    09:29
  • What are you looking to get out of your ads
    09:22

  • Sponsored Updates Features
    10:32
  • Budgeting Ad Campaigns
    02:37
  • Sponsored Update Ad Campaign Creation
    04:45
  • Ad Analytics
    05:45

  • Getting Started with Text Ads
    10:43
  • Targeting
    06:52
  • New Audience Targeting
    03:46
  • Bid Strategy
    05:53
  • Campaign Manager
    08:15
  • Sponsored Groups and Display Ads
    06:23
  • Sponsored InMail
    01:53
  • Lead Accelerator
    05:46

  • Course Summary
    03:03

Instructor

Thrive Development
Business and Social Media Consultants
Thrive Development
  • 3.9 Instructor Rating
  • 92 Reviews
  • 1,885 Students
  • 2 Courses

Thrive Development was founded in 2011.  We are an agency that offers social media strategy, training, and community management services to help clients achieve their business objectives. 

We are a certified as a women’s business enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. We add diversity to clients’ supply chains, and recognize the commitment to supplier diversity that corporations and government agencies embrace.

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