Advertising Strategy Made Simple with Google Ads Course + AI

Learn to set up a Google Ads campaign, choosing an objective and campaign type, configuring locations and exclusions, and structuring campaigns, ad groups, and ads to drive website traffic.

Learn how to structure ad groups within campaigns by organizing related ads and keywords and using keyword suggestions to target searches like mac studio and mac mini.

Structure ads around a focused ad group, create multiple related ads with compelling copy and visuals, and ensure final URLs and display paths align with Mac Studio keywords.

Master keyword research for Google Ads by selecting relevant keywords with high search volume and low competition, managing ad groups and campaigns, and leveraging long-tail keywords to optimize costs.

Explore how Google Ads keyword match types: broad, phrase, and exact, affect search results, switching methods, and managing negative keywords across campaigns.

Discover essential Google Ads metrics like impressions, clicks, CTR, CPC, quality score, conversions, and leads, and learn how these figures drive campaign ROI and optimization.

Master conversion tracking in Google Ads by recording purchases, signups, and valuable actions from landing pages to thank you pages, and setting up conversion actions and tags to optimize campaigns.

Set up Google Ads conversion tracking by creating a purchase conversion action, linking landing and thank you pages, and installing the Google tag on WordPress or Pipeline Pro.

Learn how Google Ads auction determines ad rank and ad position through bid amount, quality score, and ad extensions. Understand how landing page relevance and format influence ranking and placements.

Discover how quality score affects ad position and cost per click in Google Ads. Understand CTR, relevancy, and landing page experience, and how actual CPC is influenced by ad rank.

Understand impression share—the percentage of total possible Google ads impressions your campaigns receive. Learn about top impression rate and absolute top impression rate, and how budget and rank influence visibility.

Explore Google Ads campaign and ad types, from text ads in search results to responsive, display, and shopping ads. Understand how these ads fit search, display, app, and video campaigns.

Align campaign goals with the right Google Ads type—search, display, or video—to drive sales, leads, or traffic, and map efforts across the marketing funnel from awareness to advocacy with remarketing.

Explore how to set up Google Ads campaigns, choose campaign types and goals, and apply bidding strategies—from max clicks to target CPA and conversion value—to optimize traffic and conversions.

Learn how extensions, or assets, add sitelinks, call, location, and price assets or lead form options to your ads, boosting performance and engagement on Google Ads.

Compare standard and dynamic search campaigns in Google Ads and learn how dynamic ads use your website content to target searches. Test and optimize campaigns to increase sales and traffic.

Set up a call only campaign in Google Ads by selecting a brand, verifying the website phone number, choosing calls from ads, and optimizing with keywords, location, and budget.

Create and optimize a responsive display campaign in Google Ads by configuring assets, headlines, and descriptions, selecting keywords, placements, and audience targeting, and letting Google's machine learning automatically maximize conversions.

Launch an app install campaign with Google Ads, selecting app installs, choosing Android or iOS, setting budget and location, and enriching ads with images, videos, and descriptions for effective installs.

Launch a beginner-friendly smart campaign where Google automates about 95% of tasks, guiding you from business name and website scan to ad headlines, keywords, budgets, and location targeting.

Link Google Merchant Center to Google Ads, create shopping campaigns for physical stores, and follow the latest shopping ads tutorial for up-to-date steps.

Explore how Performance Max unifies all Google Ads types into one asset-driven campaign. It requires at least three months of data, uses asset groups, and supports auto-generated creatives.

Discover YouTube video ads, including skippable in-stream, non-skippable in-stream, and bumper formats. Understand bid strategies like cpv, cpm, vcpm, target cpa, target roas, and maximize conversions for website traffic.

Explore demand gen campaigns on Google that run on YouTube Shorts, YouTube in-feed and discovery, and Gmail to generate demand, optimize targeting, and boost conversions.

Learn to build Google remarketing audiences from landing page visitors, exclude those on the thank you page, and run a display campaign to recapture non-purchasers.

Review Google Ads policies and the official policy article to deepen your understanding of ads on Google and ensure compliant Google Ads practice.

Explore how to leverage Google Bard and ChatGPT for advertising strategy, compare data freshness and limitations, and guide learners to free OpenAI and Google courses for prompt engineering.

Learn to use AI tools like ChatGPT and Google Bard to plan Google Ads campaigns, select suitable campaign types, and create engaging creatives, headlines, and descriptions using Canva.

Discover how to navigate Google Ads basics and recent updates, including AI Max, ad advisor, asset studio, and campaign setup for website traffic.

Master ads advisor, a beta Google Ads feature that analyzes campaigns and offers optimization prompts. It also helps troubleshoot performance issues, policy violations, and generates reports and assets for campaigns.

Discover how to adjust playback speed to slow down or speed up the lecture, and use the Q&A to ask questions and ensure a smoother learning experience.

Set up a Google Ads account and switch to expert mode to access campaigns, groups, extensions; follow recommendations and notifications, then create campaigns and measure advertising with a systematic plan.

Advertising with Google Ads helps you achieve your goals, such as generating sales, collecting leads, raising awareness, driving store visits, or app downloads, by choosing suitable campaigns.

Explore how Google Ads charges advertisers through pay-per-click and pay-per-thousand-impressions, with CPC and CPM options, counting clicks and impressions to meet your business goals.

Explore campaign types in Google Ads—search, display, shopping, video, and discovery—and learn to align them with goals like sales, promotions, and brand awareness.

Create a Google Ads campaign by defining goals, selecting campaign type, setting location and audience targeting, budgeting, and using ad extensions to achieve site visits.

Structure campaigns with unlimited ad groups organized by keyword themes like email marketing, conduct proper keyword research, and define match types and negative keywords to optimize Google Ads.

Explore the lifetime plan to access all existing quizzes and get free new courses each month on academy dot com, plus updates via Bing Commerce and social channels.

Learn the structure of Google Ads, from campaigns to ad groups and ads, with unlimited campaigns and ad groups, keyword targeting, goals, and location and language targeting.

Explore how to structure Google ads campaigns, ad groups, and ads, creating unlimited designs, writing headlines and descriptions, and previewing ads for mobile to optimize performance.

Explore four keyword match types in Google ads: broad, modified broad, phrase, and exact; learn to control when your ads appear and improve targeting.

Add ad extensions from campaign settings to include extra information, making them optional and clickable with options like location, phone numbers, and website links.

Understand how negative keywords prevent wasted ad spend by excluding irrelevant terms like 'for free' in digital marketing searches, and learn to create lists in Google Ads to improve targeting.

Discover how different campaign types in Google Ads work and how to select goals to use search, display, video, and lead campaigns.

Use the Google keyword planner to research keywords, group them into sets with 5–20 items each that exceed 1000 monthly searches, and balance high, medium, and low competition for ads.

Learn how to set up shopping ads through Google Merchant Center, verify your website, and launch a shopping campaign that showcases your products to shoppers.

Learn how to create and enable Google Ads campaigns, customize your dashboard columns, and understand policy verification timelines for new ads.

Configure YouTube video ads with Google Ads by setting budgets and dates, selecting networks and placements, targeting demographics and locations, and crafting compelling headlines to drive conversions.

Explore how Google's smart ads use artificial intelligence to generate headlines and descriptions, guide campaign creation, and estimate clicks for your business.

Explore app ads within Google Ads, focusing on discovery, campaign setup, budgeting, conversion tracking, audience targeting, and location targeting across display, shopping, and video ads.

Learn to set up display ads in Google Ads, choose placements on websites and YouTube, and target audiences by demographics and keywords with effective headlines.

Learn how conversion tracking measures goals like sign-ups and purchases in Google Ads, how to set up conversions, assign values, and track performance across campaigns.

Discover how remarketing ads with Google Ads enable free marketing by showing tailored ads to YouTube viewers and website visitors, using Audience Manager and Google Analytics integration.

Explore Google Ads bidding strategies, from maximize conversions and target CPA to maximize clicks and conversion value, including automated bidding, target impression share, and portfolio strategies.

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