Advertising Strategy Fundamentals: Upskill to Drive Growth
What you'll learn
- Understand the Basics of Advertising Strategy: Learn the core principles and avoid common misconceptions.
- Identify Key Audience Segments: Use practical tools to define and target your ideal audience effectively.
- Craft Engaging Campaign Messaging: Explore foundational frameworks to create messages that resonate.
- Measure Campaign Success: Learn to set simple metrics and track your marketing efforts for tangible results.
Requirements
- No Prior Experience Needed: This course is designed for beginners and does not require prior knowledge of advertising strategy.
- Interest in Marketing: A passion for learning and applying foundational strategies is all you need.
Description
Learn What Actually Works—Not Just What’s Trending
If you're new to advertising, it’s easy to feel overwhelmed by all the hype, hacks, and buzzwords.
This course helps you tune out the noise and focus on what actually matters: clear thinking, smart strategy, and campaigns that make sense.
I’m Ventseslav Hikov, Chief Strategy Officer at BBDO. With 30+ years of experience and a shelf full of Effies, I’ve worked with brands like Snickers, Pepsi, Heineken, and Volvo—and I still believe the fundamentals matter most.
This course doesn’t chase trends. It teaches the foundations of good advertising—things that work today because they’ve always worked.
What You’ll Learn
Advertising Strategy, Demystified
What strategy really means—and why most people overcomplicate it.Simple Audience Targeting
Learn how to find and speak to the people who matter most.Clear Messaging
Discover how to craft messages that connect (without needing big budgets or big words).How to Measure What Matters
A no-jargon intro to tracking success—even if you’re not a data person.
Why This Course (and Why Me)?
Because you don’t need another list of “tactics.” You need clarity.
This course is:
For the beginner who wants to be smart before loud.
Taught by someone who actually does this work—every day, for real clients.
Packed with insights you can apply immediately, without fancy tools or jargon.
This course isn’t about being trendy. It’s about being effective.
If you want to learn what works, taught by someone who’s done it for decades, enroll in “Advertising Strategy Fundamentals: Upskill to Drive Growth” today and start building smarter campaigns—with confidence.
Who this course is for:
- Beginner Marketers: Start your journey in advertising strategy with a straightforward and practical approach.
- Small Business Owners: Learn to develop campaigns that resonate with your target customers.
- Entrepreneurs and Startups: Discover the foundational advertising skills needed to grow your brand.
- Aspiring Advertisers: Get a jumpstart into the world of advertising with essential tools and insights.
Instructor
- 4.7 Instructor Rating
- 672 Reviews
- 38,372 Students
- 6 Courses
Hi, I’m Ventseslav Hikov—Chief Strategy Officer at BBDO, and a lifelong advocate for thinking before doing, with 30+ years of experience building real brands in the real world.
While many marketing courses promise instant growth through hacks, hustle, or hype, I take a different path. I teach branding and advertising with clarity, evidence, and respect for the fundamentals that actually work. If you're ready to stop chasing tactics and start building real strategy, you're in the right place.
I’ve had the privilege of working with and learning from global giants like Snickers, Heineken, Volvo, and Pepsi. What I share in my courses isn’t theory—it’s the result of decades in the trenches, combined with a deep belief in lifelong learning.
My courses are not for trend-chasers. They are for marketers who want to think clearly, ask smarter questions, and build lasting brands with strategic fundamentals.