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Advertising Strategy with Dekker the Marketer
Role Play
Rating: 3.9 out of 5(7 ratings)
372 students

Advertising Strategy with Dekker the Marketer

Taught by a former VP of Marketing and Fortune 500 Brand Manager
Role Play
Created byDekker the Marketer, Jyra Galosmo
Last updated 6/2026
English

What you'll learn

  • Advertising Strategy
  • Marketing Budgeting
  • Marketing Strategy
  • Advertising Planning

Course content

3 sections • 45 lectures • 5h 32m total length

  • Introduction Revised7:36
  • Indirect Profits

Requirements

  • Advertising Experience

Description

This course contains the use of artificial intelligence. This course teaches you which advertising strategies work best for a given situation. The underlying philosophy is holistic: Marketing is a profitable SYSTEM not just a collection of ads and other assets. Advertising helps you achieve economies of scale in customer acquisition.

Learn to plan the various levels of advertising strategy including: creative strategy, media selection, budget allocation, positioning, funnel optimization, and brand marketing.

Make context-driven decisions such as:

  • When is differentiation good vs bad?

  • When is storytelling vs hard-selling appropriate?

  • What type of segmentation (if any) do you need?

  • Should advertising sell the product or just get prospects into your funnel?

  • Should I pay influencers to make ads?

  • Should advertising be used at each stage of the marketing funnel?

  • Do I even need ads?

  • Is small business advertising different from corporate advertising?

Master profitable advertising strategy:

  • Budgeting techniques

  • Creative strategy

  • ADPLAN framework

  • Advertising when your market is saturated vs unsaturated

  • Segmentation methods

  • The importance of reach, frequency, recency, memory, and amplification

  • Positioning

  • Reasons to believe

  • Targeting influencers, deciders, and purchasers

  • Perception, cognition & metacognition

  • Persuasion

  • Building associations with your brand

  • Direct advertising and brand building

  • Investing short-term, medium-term, and long-term results

  • Techniques that multiply advertisement effectiveness

  • Maximizing customer lifetime value while minimizing customer-acquisition costs








Who this course is for:

  • Advertising Agency
  • Marketing Manager
  • Marketing Agency
  • Marketing Consultant
  • Advertising Consultant
  • Marketing Director
  • Chief Marketing Officer

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