Advertising and Sales Promotion

This video defines corporate images and shows the benefits of a corporate image from the company and consumer perspectives. The stages for maintaining a corporate image are also covered.

This video addresses the benefits of a good logo and what different colors mean in company logos.

This video covers the steps of brand management and positioning your brand in the marketplace.

This video covers the different classifications of brands and defines brand equity.

This video defines popular ethics terms like morals, laws, ethics, and corporate social responsibility.

This video shows what to avoid when making advertisements so they don't come across as offensive, as well as examples of offensive ads.

This video explains some of the popular criticisms of promotions and marketing communications.

This video describes brand infringement and cybersquatting.

This video walks you through the stages of the consumer decision process as well as the habitual loop.

This video describes the segmentation, targeting, and positioning process (STP) for focusing on a specific target market. I go in depth with segmentation.

This video covers the targeting and positioning stages of the STP process.

This video defines advertising and explains the process for creating and executing an ad campaign.

This video describes the various types of sales promotions, such as coupons, product placement, and contests.

This video describes the connection between sales promotions and consumer behavior.

This video defines some common media terms as well as metrics that are widely used in the industry.

This video describes the message evaluation techniques companies use to ensure they are sending the right message to consumers through their promotions.

This video explains test marketing and its pros and cons.

This video explains the stages of the hierarchy of effects ad theory.

This video describes the means end chain theory.

This video describes the elaboration likelihood model ad theory, which shows the level of processing a consumer has when watching an advertisement.

This video shows how companies can frame an ad (positively or negatively) to make you desire their products or services.

This video describes the memory effects ad theory, which shows how consumers remember brands and advertisements.

This video explains the meaning transfer model ad theory, which deals with celebrity endorsers in advertisements.

This video defines message strategies and covers the three categories of them (cognitive, affective, conative).

This video describes the appeals companies use in advertising.

This video describes the executional framework for advertisements, or how the message is delivered.

In this video, we conduct a practice ad analysis of a Covergirl ad, using the strategies and terms defined throughout this course.

In this video, we conduct a practice ad analysis of a L'Oreal ad, using the strategies and terms defined throughout this course.

In this video, we conduct a practice ad analysis of a Chapstick ad, using the strategies and terms defined throughout this course.

In this video, we conduct a practice ad analysis of a Essie ad, using the strategies and terms defined throughout this course.

Once again, thank you for taking my course! I hope you learned a lot! Keep a look out for any courses I may come out with in the future.