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Adversity to Authority: A Speaking Business From Your Story
Rating: 4.8 out of 5(36 ratings)
189 students

Adversity to Authority: A Speaking Business From Your Story

Master Public Speaking: Learn Branding, Engagement, Monetizing Strategies, and Overcome Fear"
Last updated 11/2025
English

What you'll learn

  • Identify your unique speaking niche to differentiate your brand.
  • 2. Develop a brand identity that aligns with personal values.
  • 3. Create a compelling speaker bio that engages your audience.
  • 4. Design a brand persona to connect with your target market.
  • 5. Overcome fear of public speaking through applied techniques.
  • 6. Engage audiences with captivating storytelling methods.
  • 7. Master delivery and presence for impactful public speaking.
  • 8. Utilize feedback to refine and improve speaking skills.
  • 9. Incorporate effective storytelling into your public speeches.
  • 10. Develop high-impact marketing materials for your speaking brand.
  • 11. Build your brand using strategic social media practices.
  • 12. Create engaging content for web and social media platforms.
  • 13. Design a professional website to showcase your speaking services.
  • 14. Choose the right platform for launching your coaching business.
  • 15. Create and market compelling online courses and workshops.
  • 16. Network effectively to grow your speaking business.
  • 17. Develop pricing strategies for speaking engagements and coaching.
  • 18. Craft speeches that inspire action and change.
  • 19. Align your personal story with your brand image authentically.
  • 20. Plan and execute a successful launch for your speaking business.

Course content

23 sections105 lectures5h 7m total length
  • Understanding the Power of Your Personal Story2:26

    Personal storytelling is a crucial tool for speakers and coaches, enabling them to connect emotionally with their audience by sharing their authentic journeys, challenges, and triumphs . This narrative approach not only inspires listeners but also establishes the speaker's or coach's brand as relatable and credible .

  • Download The *Amazing* +100 Page Workbook For this Course1:00

    Every lesson in this course includes a 1 page downloadable resource with the key takeaways from that lesson . We have packaged all of these 1 pagers into a single workbook which you can download in this lesson and keep handy for easy reference as you go through the whole of the course and as you need to refresh these topics in future .

  • Download Your *Complimentary* eBook For This Course0:39

    Want to catch up on the course in your spare time and sometimes prefer reading? We've got you covered - in this lecture you can download an ebook for this course . We have converted the instructor's high quality script into an easy to read, professionally laid out ebook . Just download from here and off you go!

    This is our quality commitment to you in helping you achieve your goals but do remember that you will get maximum value from going through all the video lessons in the course first . Once you complete the course, you can always refer back to the ebook, or always feel free to hop back in and redo the lessons .

    Please remember to mention these alternative learning opportunities when you leave a rating and a review for this course . Your feedback will be useful for other students looking for a similar, amazing learning experience . Plus we hope to see you in our other courses as well!

  • Get This Course In Audio Format: Download All Audio Files From This Lecture0:39

    In this lecture we explain the option of downloading the whole course in audio format from this lecture . Once you enrol in the course you will have access to download your zip file from this lecture containing all the lectures in mp3 format .

  • Introduce Yourself And Tell Us Your Awesome Goals With This Course0:27

    This lesson is your opportunity to share something about yourself with the rest of the students in this course, and see more about other students and their goals . Tell us all about your goals and what you want to achieve . You can come back to this board and add more thoughts as you go through the course and achieve your goals . Seeing all the other students in the course will also motivate you and keep you going as you participate in this community of learning . Remember: take action! Achieve your goals, best wishes from your instructor team

  • The Basics of Storytelling Structure for Speakers3:05

    Vulnerability in storytelling serves as a powerful tool for building connection and trust between speakers and their audiences, by sharing personal stories of struggles and resilience . This approach humanizes the speaker, fosters deep engagement, and enhances the impact of the message, making it a strategic asset in the success of a speaking business .

  • Creating Connection through Vulnerability in Storytelling2:56

    Harnessing the universal appeal of emotional experiences such as joy, loss, triumph, or adversity in your personal narrative can transform it into a compelling foundation for a speaking business . By focusing on the relatable aspects of your journey and the larger truths it reflects, you can connect deeply with your audience and turn your story into a universally resonant message .

  • How to Find the Universal in Your Personal Story2:49

    Harness the power of your personal journey by identifying the core message of your experiences and crafting a narrative that is both authentic and relatable, allowing you to connect deeply and inspire change in your audience . Through structured storytelling, vivid descriptions, and the embracing of authenticity, your unique story can become a powerful tool for engaging and empowering others .

  • Crafting Your Signature Story for Impact3:23

    In the realm of business, leveraging the art of storytelling can profoundly enhance communication by resonating on a deeper emotional level with the audience, thus making messages more memorable and impactful . By crafting authentic narratives that reflect a brand's values and address the audience's needs and challenges, companies can forge stronger connections and motivate action, setting their communication apart in a crowded marketplace .

  • Example of A Signature Story: Using all the lessons from Lecture 1-93:34

    A personal story, introducing self, crafting a hook, telling the story with vulnerable moments, leading to a solution and impact, and a call to action.

  • Section Showdown: Student To Star!
  • Let's Celebrate Your Progress In This Course: 25% > 50% > 75% > 100%1:20

    Throughout this course we will celebrate your progress at 25%, 50%, 75% and 100% . I really want you to succeed but you need to take action and keep going so look forward to these milestones of progress . I will see you there and cheer you on as you keep going from one milestone to the next >>

Requirements

  • There are no requirements or pre-requisites for this course, but the items listed below are a guide to useful background knowledge which will increase the value and benefits of this course.
  • 2. Basic understanding of public speaking and presentation skills.
  • 3. Comfort with personal reflection and sharing stories.
  • 4. Access to a computer and internet for online research and content creation.

Description

Have you ever been moved by a powerful story? Experienced a moment when a speaker's journey resonated so deeply it felt as though it was your own? Stories have that profound power – to connect, to inspire, and to enact change. In the dynamic realm of public speaking and coaching, harnessing the art of storytelling and personal branding is no longer just an asset; it's essential. Enter a course designed by a team of award-winning speakers and seasoned coaches, aimed at elevating your speaking career to unprecedented heights. Our collective experience spans decades, marked by countless stages, varied audiences, and transformative narratives that have left lasting impacts. We're here to share our journey, not as a boast, but as a bridge to your potential success.

Why is storytelling and personal branding vital in the digital age? Today's audience seeks authenticity and connection. The digital landscape is crowded, making it challenging to stand out. Yet, amid the noise, storytelling and a strong personal brand can cut through, draw listeners closer, and create a loyal following. Our course is meticulously crafted, guiding you from uncovering the essence of your personal story to effectively leveraging digital platforms for a thriving speaking and coaching business.

Embark on a comprehensive journey with us, one that starts at the foundation of storytelling in business. Discover the power lurking within your personal story and how to structure it for maximum impact. We delve deep into creating connections through vulnerability, finding universal themes in personal narratives, and crafting signature stories that leave lasting impressions.

Transitioning from the core of storytelling, we guide you through building a speaking brand from the ground up. From identifying your unique niche and developing a resonant brand identity to designing a compelling speaker bio and persona, we cover it all. Your speaking brand is a beacon; we'll ensure it shines brightly.

Public speaking is as much about inner confidence as it is about outer presentation. Overcome the fear of public speaking with our expert strategies, engage and captivate your audience, master delivery and presence, and incorporate storytelling seamlessly into your public speaking engagements.

In our digital age, marketing skills are indispensable. We equip you with essential marketing tools tailored for speakers, from creating high-impact materials to leveraging social media and writing engaging content for web and social platforms. With the rise of video marketing, our insights into producing video content will set you apart in the digital marketplace.

The course also shines a spotlight on the digital world, providing you with keys to designing professional speaking websites, selecting platforms for coaching, creating online courses and workshops, and optimizing your online presence for maximum engagement and conversion.

Networking and monetization form the bedrock of a sustainable speaking and coaching business. We explore the strategic facets of networking, collaboration, pricing strategies, revenue streams, and strategic partnerships. Every interaction is an opportunity – we'll show you how to capitalize on them.

As your skills and business evolve, so too should your techniques and strategies. Our advanced modules cover storytelling techniques for persuasive speaking, crafting speeches that inspire action, incorporating visual aids, and tailoring messages for diverse audiences. You'll also discover personal branding through storytelling, innovative content creation strategies for speakers and coaches, and launch strategies to kickstart your business with a bang.

Managing a speaking business encompasses a plethora of skills beyond the stage. From tools and technologies, financial planning, contract negotiations, to building a support team and managing your time effectively, we ensure you're equipped to run your business smoothly and efficiently.

Beyond the individual modules, our course invites you to embark on an expansive journey of growth. You'll explore strategies for audience growth, community building, market expansion, diversifying speaking topics, and seizing global speaking opportunities. We also navigate the ever-evolving landscape of speaking and coaching, preparing you for future trends, continuous learning, and visionary thinking for long-term success.

What sets our course apart is not just the breadth of topics covered but the depth of practical insights and real-world applicability. This isn't about passive learning; it's about engaging actively with content that propels you forward, project by project. Whether you're at the outset, looking to build a foundation in storytelling and public speaking, or ready to scale your existing business, this course is designed to walk you step-by-step through each process. Our commitment is to not just uplift your speaking and coaching skills but to empower you to leave a legacy through your words and actions.

By joining us, you're not just enrolling in a course; you're stepping into a community of like-minded individuals driven by the desire to make a difference. Are you ready to transform your speaking career, touch lives, and achieve your dreams? Embark on this journey with us, and let's elevate your speaking and coaching business to heights beyond imagination.

Who this course is for:

  • Emerging and established business professionals seeking to enhance their public speaking and storytelling abilities.
  • 2. Entrepreneurs looking to build a personal brand and market their businesses effectively through speaking engagements.
  • 3. Coaches and mentors aiming to expand their influence and reach through workshops, webinars, and online courses.
  • 4. Marketing specialists interested in leveraging speaking opportunities to strengthen brand identity and engage with a broader audience.
  • 5. Corporate trainers and HR professionals seeking advanced public speaking strategies to inspire action and facilitate change within organizations.
  • 6. Educators and academic professionals wanting to incorporate storytelling and persuasive speaking techniques into their teaching methodologies.