Advantage selling in Senior Housing
What you'll learn
- What is advantage selling?
- How to position you or your product as the best
- How to give tours/clients the right questions to ask as they tour the compeition.
- How to turn your disadvantages into your advantages
Requirements
- This is an introduction to Senior Housing course-no pre-requisites required.
Description
This short but impactful course helps you gain confidence and knowledge in how to communicate your communities advantages on tours or with guests. We discuss everything from finding your advantages, turning your disadvantages into advantages and the golden circle as a way to position yourself in a certain way in the market. We also help you create a list of great questions to provide guests as their do their research and tour the competition, these questions help us to become the standard for Senior housing. Lastly, we talk about the value of boasting about our differences, not in a way of putting down competitors, but in a way of elevating our brand and our experience. Whether your new to Senior housing (Senior Living, Assisted Living, Memory care), or your a seasoned pro-you will find value in this course. Our mission here at Calais Senior Consult is to educate and inspire change. I think of myself as an "Aging and Change" coach, both for Seniors as they explore options to help them not just survive their elder years, but to thrive. And for Senior housing professionals, helping them to grow their skills so they can help more Seniors get "unstuck" in the change process.
Who this course is for:
- Senior Living Sales professionals
- Assisted Living leadership
- Assisted living administrators
Instructor
With over a decade of experience in Senior Living sales, I bring my knowledge to everyday people and companies looking to enhance their sales process and strategies. My skillset is unique in that I also am an expert in Motivational Interviewing-a behavior change communication method. This skill set has allowed me to set a tone in Senior Living sales that is focused on compassion, empathy and being an assertive guide to change. Looking forward to sharing my knowledge with you all! Feel free to connect with me on all social media channels!