
build and launch a first YouTube ad campaign with a video, optimize with keywords and formats, measure results, and drive conversions at low-cost clicks within your budget.
Learn to create your first YouTube ads campaign inside Google AdWords, configuring online video ads across in-stream and display, with budgeting, scheduling, and audience targeting.
Link your YouTube account to Google AdWords to unlock video statistics, call-to-action overlays, and remarketing and engagement insights by copying the customer ID and completing the linking steps.
Create and apply targeting groups in Google ad words for video, apply multiple groups to a single video, and refine with topics, keywords, and placements while adjusting bidding.
Learn to add negative targets to campaigns and target groups to block demographics and placements, applying campaign-level exclusions to pets and car shop dot com, and tires keywords.
Compare in-stream and display video ad formats for YouTube, learn when to use each based on video length and placement, and understand their cost implications.
learn to add a call to action overlay in YouTube ads by configuring a headline, destination URL, and optional image, with mobile enablement; visible on video watch and channel pages.
Learn how to use the estimation tool to forecast ad views and cost per view based on budget, bid, demographics, and targeting, with real-time updates and audience overlap insights.
Learn to duplicate campaigns, ads, and targeting groups with a few clicks, choosing destination campaigns, copy counts, and scheduling to streamline YouTube ads.
Apply content label exclusions to your targeted groups by using category exclusions to block adult, mature, and not yet rated videos from your YouTube ad campaigns.
Measure your ad performance by tracking impressions, views, view rate, cost per view, total cost, and clicks across ads, video, and targeting group tabs, including audience retention and demographics.
Generate video performance reports with a single click, filtering by campaigns, ads, targeting groups, or segments like network. Download the report in CSP format to share or store.
Learn to generate placement reports and analyze impressions, views, and spend across YouTube placements, sites, videos, and keywords, then exclude underperforming targets to optimize campaigns.
Explore how campaigns, ads, videos, and targets tabs organize your YouTube ads, and use segmentation to reveal views by format, network, targeting groups, and devices for optimizing performance.
Optimize your video ad campaign by analyzing data, adding exclusions to tighten targeting, and refining placements and keywords; use call-to-action overlays and remarketing to boost conversions.
Use remarketing to turn YouTube viewers into leads by saving those who watch videos to a list and delivering tailored ads, including discounts.
Set up your Google AdWords payment method to run ads, choosing automatic payments with bank or card, selecting country, language, and agreeing to terms to complete signup.
Update your billing information and manage payment methods in billing settings. Add new methods, remove old ones, and note that the primary method cannot be removed.
Learn to set up Google Ads for video campaigns, link YouTube with Google AdWords, and manage targeting, negative targets, ad formats, and call-to-action overlays. Measure performance and remarket to viewers.
Welcome to this course. Throughout this entire course I'm gonna start by taking you guys and showing you how to create your very first campaign and get your very first video ad uploaded to the Google AdWords account.
Next we're gonna dive into more details, I'm gonna show you how to optimize your video ad with the right keywords the right bidding strategy.
Then we look and understand the different video ad formats and all the different miscellaneous options that we can apply to our video ad.
After that I'm gonna show you how we can measure our results and how to pull out data that will show us how our video ad performance.
Then we are going to analyze these results, and I'm gonna give you some tips to optimize your video. After you receive the results to get even cheaper clicks on your video ads. It's gonna be a great course and a lot of fun and I can't wait to get started, So let's go ahead and enroll the course . I'm gonna see you guys to the next video.