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Advanced Visual Merchandising & Store Design
Rating: 4.4 out of 5(57 ratings)
456 students

Advanced Visual Merchandising & Store Design

Understanding the various aspects of Visual Merchandising and Store Design can you make your retail store successful.
Last updated 8/2019
English

What you'll learn

  • Explain the Principles of Design Used in Display
  • Explain What is Balance
  • Describe the Types of Balance
  • Explain the Strategies to Create Emphasis in Displays
  • Explain What is Proportion
  • Describe Ways in Which Proportion is Achieved
  • Explain What is Rhythm
  • Describe Strategies to Create Rhythm in Displays
  • Explain the Various Category of Colors
  • Explain What is a Color Wheel
  • Describe the Various Color Schemes
  • Describe the Types of Lighting Used in Store Illumination
  • Explain What is Harmony
  • Describe the Various Forms of Harmony
  • Describe the Common Window Display Errors

Course content

1 section16 lectures54m total length
  • Introduction2:53
  • Explain the Principles of Design Used in Display1:00
  • Explain What is Balance0:21
  • Describe the Types of Balance2:37
  • Explain the Strategies to Create Emphasis in Displays4:52
  • Explain What is Proportion1:07
  • Describe Ways in Which Proportion is Achieved2:56

    Explore how to achieve proportion in displays using pyramid structures, stepped layouts, and repetition, ensuring balanced, proportionate merchandise, size, color, and space ratios.

  • Explain What is Rhythm1:21
  • Describe Strategies to Create Rhythm in Displays3:42
  • Explain the Various Category of Colors3:31
  • Explain What is a Color Wheel1:07
  • Describe the Various Color Schemes3:43
  • Describe the Types of Lighting Used in Store Illumination4:50

    Explore primary, secondary, and atmosphere lighting in store illumination, and learn how accent lighting, down lighting, and color effects highlight merchandise, guide shoppers, and enhance mood.

  • Explain What is Harmony0:40
  • Describe the Various Forms of Harmony8:17

    Describe the three forms of harmony—functional, structural, and decorative—and show how balance, emphasis, proportion, rhythm, color, and lighting align to create cohesive window displays and themed merchandising.

  • Describe the Common Window Display Errors11:45

    Identify common window display errors, from excessive or insufficient merchandise to weak themes and over-propping, and outline budget-conscious, theme-driven display strategies.

Requirements

  • No prior knowledge is required

Description

Very useful course for retail store owners, retailers etc. In order to design and create a display that attracts customers and sells merchandise, it is crucial that retailers should have a working knowledge of the principles of design. All of these principles of design when applied correctly and appropriately will help to create a display that is effective, purposeful, elegant, aesthetically beautiful and pleasing to the eyes. Moreover, when you understand the principle of design it will be easier for you to design a display for any kind of merchandise, any kind of target customers and in any kind of space.

Balance means the harmonious arrangement or relation of parts or elements within a whole as in a design. Hence, ‘Balance’ involves the equilibrium and distribution of weight of elements evenly between two sides of a display. Balance is based on a theory of equals. A ‘Traditional or Symmetrical Balance’ is such that it has a large element on one side and a large element on the other side. Such a type of balance is especially suited for and effective in stores where expensive and quality merchandise is being presented.

An ‘Informal or Asymmetrical Balance’ is such that the two sides of a display appear to be of equal weight. However, they are not exact replicas of each other. Such a balance creates a flow or rhythm and a feeling of excitement. In such an asymmetrical balance, a large element is balanced by several small items or an area of empty space, a bright color or a shot of lights. Several soft colors are kept in a large space. These soft colors are then balanced by one bright color in a small area. The balance occurs as the intensity of the bright color counter balances its small size.

Who this course is for:

  • Retail Store owners
  • Managers
  • Entrepreneurs
  • Interior Designers & Architects
  • Supervisors