The Advanced Shopify Course: Grow Your Shopify Business

To start, learn about the anatomy of a good homepage, common mistakes, and ways to make your business stand out. As business owners, we only have a few seconds to capture a new visitor's attention - learn how the best Shopify businesses do this.

Watch this video to see how important these two pages are - Contact Us and About Us -- and how to get the most out of them. Most Shopify stores don't do this right. Think you have the perfect contact page already? Crafted a great story for your About page? See the video to make sure you've covered all bases, as well as see some inspiring examples you can draw from.

One of the MOST important factors for making sales is: high-quality product pages. But what does that mean, exactly? In this video we look at: ensuring your product pages have great detail, optimised images, information that will convert customers at a higher rate, and how to avoid common pitfalls (spoiler: reviews can work against you if not used correctly!).

Checkout is where customers customers actually pay us the money -- but a surprising number of Shopify stores get this wrong and make it difficult for customers to finish their order. Let's remedy this! This next video covers the Checkout, Payments, and touches on the more advanced topic of Multi-Currency and how to do it well.

Most Shopify stores receive 50-60% or more of their traffic from mobile phones. Are you alienating half your customers by not having a website that works well on a mobile? This video covers how to test your own store, as well as the key conversion and usability pitfalls to look out for on a mobile phone.

Learn from the best businesses on Shopify. What are they doing to increase their conversions, and how can you apply this to your own business? This video covers some of the more advanced conversion techniques on Shopify, drawn from some of the highest-converting and most successful stores I've seen in my career working with 500+ stores.

Here we recap EVERYTHING from Section 1, and show you how to use the checklist we've developed to help you take action on everything you've learned.

We also have a handy checklist you can make a copy of and then fill out, so you can easily track all the actions from this first section.

As you know, Shopify automatically sends emails to customers at certain points throughout the purchase and ordering process. But are your emails doing your store justice? Learn what to look for in a high-quality Shopify email, to ensure your store looks professional and keeps customers coming back.

Now that you've seen some beautiful email examples, in the next video I'll show you EXACTLY how to set up and install professional looking emails from your Shopify store. We cover this in 3 specific levels: basic, intermediate and advanced.

Possibly THE most important sales-generating email on your whole store, learn what to do (and what not to do) in your abandoned cart email, and how to make it convert more customers into sales.

Get your customers to love you from Day 1. Warm email subscribers up for a potential sale, and introduce them to the wonderful background and benefits of your business by creating a welcome email. Do it once, reap the benefits forever.

You want more email subscribers, right? In this video, learn how the best Shopify stores get more email subscribers by offering REAL value for customers, as well as the most common mistakes regarding email collection (and how to avoid them).

A common question is, should I use MailChimp or Klaviyo? That's up to you, but I do have some input, which I give in this video.

If you're using Klaviyo, you have some very powerful tools at your fingertips. In this video we talk about: follow ups for those who forgot to use their discounts; using personalised discount codes; the power of "P.S.", the importance of preview text and email subjects; and more techniques that can increase your sales.

In this short video we recap everything we did in section 2, as well as outline how to use the comprehensive checklist we've prepared for you to track your progress of upgrading your emails on your own store.

An overview of the other critical entry points to your business that we'll cover in this section. There are many. Do you know what they all are? And have you tested them?

Customer contact is integral to your business. In this video, learn the importance of email subjects in NOT coming across as spam; email signatures; and how to set up Live Chat in a way that helps your customers and avoids any frustration with 'half-manned' Live Chats.

Are you wasting lots of time answering emails like "Where is my order"? This simple way of setting up self-serve tracking could save you hours every week, and make your customers happier too. Learn how to set up self-serve tracking on your website.

If you're drowning in customer service inquiries -- or just want to improve your service -- you'll want to consider getting a Customer Service System, also known as a helpdesk. Here, learn WHY this will help your business (and you personally); WHEN is the right time to set one up; the key 2 contenders in my mind that work well with Shopify, and 2-3 common mistakes to avoid, that will help you look as professional as possible and make your life easier too:

A recap of everything we've covered in section 3, along with the checklist and slides for this section.

With so many support channels, it can be hard to know where to go. Shopify support? Experts? Hire an agency? Documentation? YouTube? Bloggers? In this video I save you time by sharing the best support resources so you don't get stuck (including one sneaky hack to find out where your theme comes from, in case you forget).

I'm often asked: Which Shopify Apps are MUST-HAVEs? Which ones should I DEFINITELY install? My answer is: none.

I only recommend installing apps when you actually need them. I'd suggest not to go looking for apps until you have a need for that specific app... otherwise it can be overwhelming, it can be done 'in a rush', and you can end up with a large bill too.

See the attached Google Doc here under 'resources' for the list.