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Advanced SEO - Structured Data Schema Markup for SEO 2020
Rating: 4.7 out of 5(28 ratings)
141 students

Advanced SEO - Structured Data Schema Markup for SEO 2020

Structured Data Schema Markup : SEO 2020 - Structured Data SEO Training - jSon Schema Data Markup : SEO 2020 Tutorial
Created byDerek Bruce
Last updated 7/2020
English
English [Auto],

What you'll learn

  • Advanced on-page SEO for 2020
  • SEO 2020 - How to research a keyword cluster for your focus keyword
  • SEO 2020 - How to increase Google search traffic
  • Image SEO - Ranking images
  • Learn How To Add Schema Markup for Blog Post, Video, Audio and FAQ
  • How to create a page menu
  • Add a useful links section optimised for SEO
  • How to find questions related to a niche

Course content

1 section • 13 lectures • 50m total length

  • Introduction to Advanced SEO and Schema Markup5:22

    Discover a proven strategy to boost Google search traffic by auditing content, technical health, speed, mobile performance, and by applying schema markup and optimization best practices.

  • Choosing The Right Keyword Cluster4:06

    Use analytics to identify top pages, then optimize a cluster of related keywords to move rankings from position five to top results and refine content for semantically related terms.

  • Integrating the Keywords5:09

    Extract keyword volumes from SERP Fox and select 7–8 keywords with solid search volume. Integrate blues chord progression into the page title, headings, image alt text, and content, with multimedia.

  • Creating Page Menus3:22

    Add a page menu to improve user experience and attract clicks in Google. Use internal anchors and headings to embed keywords, and prepare for schema markup in the next video.

  • Schema Markup Part 14:38

    Learn to implement schema markup to boost search visibility with types such as person, article, and breadcrumbs. Use a code block at page start; fill fields and link social profiles.

  • Schema Markup Part 2 - PlogPosting, Video and Audio3:57

    Apply blog posting schema markup and video and audio schema to your pages, handle multiple videos and playlists, paste thumbnails, fill descriptions, and specify upload dates and durations.

  • Schema Markup Part 3 - FAQ4:09

    Leverage FAQ schema markup and question-based content to boost voice search visibility and target featured snippets, using 'people also ask' insights.

  • Branding, Trust and Authority2:23

    Strengthen branding, trust, and authority by crafting or expanding the about page with schema markup, multimedia content, and social and authority links for Google visibility.

  • The Correct Way To Add Useful Links3:30

    Add a bottom-of-page section of useful outgoing links with keyword-integrated anchor text to boost visitor value and signal to Google what the page is about.

  • Optimising Internal Linking5:19

    Optimise internal linking to boost page authority, using Google search console and MozBar to link high-traffic pages to the target page with effective anchor text.

  • Combining Pages For SEO3:53

    Merge similar content pages into a single larger page with 4–5 thousand words, redirect light-content pages with a three or one permanent redirect, and optimize to boost keywords and visibility.

  • How To Rank Images for Featured Snippets2:57

    Rank images for featured snippets by aligning image alt text and file names with the target keyword, pairing related content, and syndicating the image to boost visibility and clicks.

  • Conclusion2:01

    Apply the 80-20 rule to optimize a small set of pages and boost google organic traffic through schema markup for faq and video.

Requirements

  • A basic understanding of SEO would be beneficial

Description

Advanced SEO For 2020 - Increase Google Traffic With Advanced SEO & Schema Markup - Real Site Case Study

Increase Organic Site Traffic - Advanced SEO Training - Google SEO 2020 - On Page SEO - Double Google Search Traffic

Many SEO courses are simply theory, which is OK, except that nobody knows how the Google search algorithm works!

The only way to confirm site attributes is by testing with real-life sites . The aim of this course is to apply each step of the optimisation process to a live site, and then show the effects over time.

This case study features one of my sites which has gradually lost rank and traffic over the past few years, mostly due to the changing requirements of the Google search algorithm.

Each video lecture shows and demonstrates how to implement various strategies to improve site visibility is Google search.

Full details are given, with tools used to implement the improvements.

Google SEO is changing fast. As a webmaster, you need to keep one step ahead of the competition to maintain your web presence and profitability.

Here's what you will learn in the course:

  • Researching a Keyword Cluster for SEO directly relevant to page focus keyword

  • How to identify and correct Technical SEO issues

  • Correctly integrate LSI keywords into your content for SEO

  • How to create a page menu for SEO

  • Add Schema Markup for Blog Post, Audio, Video, Images and FAQ

  • How to add a 'Useful Links' section optimised for SEO

  • Increase Brand, Trust and Authority

  • Optimise SEO for a page's mini-FAQ section

  • How to improve image SEO for Featured Snippets

  • Optimise Internal Linking to improve site SEO

  • How to combine several pages into one for an SEO traffic boost

Sign Up Now - it's Guaranteed!

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Who this course is for:

  • Webmasters who want to increase Google organic traffic with advanced SEO techniques

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