Advanced Program in Business and Entrepreneurship
What you'll learn
- What is Entrepreneurship
- Idea Generation
- Business Planning
- Market Research
- Marketing and Sales
- Financial Plan
Requirements
- For a better learning experience we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, use our guidebook and making summaries to reinforce your learning.
Description
Welcome to the program: Advanced Program in Business and Entrepreneurship
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 213 countries and has been chosen by more than 560 000 students.
Course Author:
Dr. Joao Martins is seasoned manager and entrepreneur, with over 30 years’ experience in top management positions in the telecommunications and IT sectors. Starting in an academic environment, where he obtained his PhD in Engineering and an MBA at Universidade Nova de Lisboa, quickly evolved to C-suite positions in the corporate environment, both in large corporations and in start-ups.
He is currently a director and start-up shareholder in an IT integrator in Lisbon, focused on cybersecurity. With a passion for education, he also an invited Professor at Nova Information Management School, teaching Knowledge Management and Financial Analysis to graduate and undergraduate students.
Entrepreneurship is the process of identifying opportunities, innovating, and taking risks to create and manage a business venture. It involves the willingness to bear uncertainty and the capacity to adapt to changing circumstances in order to achieve success. Entrepreneurs are individuals who embark on this journey, utilizing their creativity, vision, and determination to bring their ideas to life.
There are several main reasons why individuals choose to become entrepreneurs and build their own businesses:
Pursuit of Passion: Many entrepreneurs are driven by a passion for a particular idea, product, or service. They want to bring their vision to fruition and make a meaningful impact in their chosen field.
Financial Independence: Building a successful business can provide financial freedom and independence. Entrepreneurs have the opportunity to create wealth for themselves and their families by capitalizing on their own ideas and hard work.
Flexibility and Autonomy: Entrepreneurship offers the flexibility to set one's own schedule and work on projects that align with personal values and goals. Entrepreneurs have the autonomy to make decisions and shape the direction of their businesses as they see fit.
Desire for Innovation: Entrepreneurship is often driven by a desire to innovate and create something new. Entrepreneurs seek to solve problems, disrupt industries, and introduce novel solutions that improve people's lives.
Personal Growth and Fulfillment: Building a business can be a deeply rewarding experience that fosters personal growth and fulfillment. Entrepreneurs face challenges, overcome obstacles, and learn valuable lessons along the way, which can lead to a sense of accomplishment and fulfillment.
Learning about business can provide essential knowledge and skills that support the process of building a career and launching a startup. Some ways in which learning about business can be beneficial include:
Understanding Market Dynamics: A solid understanding of business principles can help entrepreneurs identify market opportunities, assess demand for their products or services, and develop effective strategies for reaching their target audience.
Financial Management: Learning about finance and accounting is crucial for managing the financial aspects of a business, including budgeting, forecasting, and managing cash flow. This knowledge is essential for making informed decisions and ensuring the financial health of a startup.
Marketing and Sales: Effective marketing and sales strategies are essential for attracting customers and growing a business. Learning about marketing principles, branding, and customer acquisition can help entrepreneurs develop strategies to effectively promote their products or services and drive sales.
Leadership and Management: Learning about leadership and management principles can help entrepreneurs build and lead high-performing teams, delegate tasks effectively, and create a positive work culture within their organizations.
Overall, learning about business can provide entrepreneurs with the knowledge, skills, and confidence they need to navigate the challenges of entrepreneurship, build successful businesses, and achieve their goals.
Who this course is for:
- No special requirements. Course for any who want to build a career at business or improve their knowledge.
- Entrepreneurship is the process of identifying opportunities, innovating, and taking risks to create and manage a business venture. It involves the willingness to bear uncertainty and the capacity to adapt to changing circumstances in order to achieve success. Entrepreneurs are individuals who embark on this journey, utilizing their creativity, vision, and determination to bring their ideas to life. There are several main reasons why individuals choose to become entrepreneurs and build their own businesses: Pursuit of Passion: Many entrepreneurs are driven by a passion for a particular idea, product, or service. They want to bring their vision to fruition and make a meaningful impact in their chosen field. Financial Independence: Building a successful business can provide financial freedom and independence. Entrepreneurs have the opportunity to create wealth for themselves and their families by capitalizing on their own ideas and hard work. Flexibility and Autonomy: Entrepreneurship offers the flexibility to set one's own schedule and work on projects that align with personal values and goals. Entrepreneurs have the autonomy to make decisions and shape the direction of their businesses as they see fit. Desire for Innovation: Entrepreneurship is often driven by a desire to innovate and create something new. Entrepreneurs seek to solve problems, disrupt industries, and introduce novel solutions that improve people's lives. Personal Growth and Fulfillment: Building a business can be a deeply rewarding experience that fosters personal growth and fulfillment. Entrepreneurs face challenges, overcome obstacles, and learn valuable lessons along the way, which can lead to a sense of accomplishment and fulfillment.
- Learning about business can provide essential knowledge and skills that support the process of building a career and launching a startup. Some ways in which learning about business can be beneficial include: Understanding Market Dynamics: A solid understanding of business principles can help entrepreneurs identify market opportunities, assess demand for their products or services, and develop effective strategies for reaching their target audience. Financial Management: Learning about finance and accounting is crucial for managing the financial aspects of a business, including budgeting, forecasting, and managing cash flow. This knowledge is essential for making informed decisions and ensuring the financial health of a startup. Marketing and Sales: Effective marketing and sales strategies are essential for attracting customers and growing a business. Learning about marketing principles, branding, and customer acquisition can help entrepreneurs develop strategies to effectively promote their products or services and drive sales. Leadership and Management: Learning about leadership and management principles can help entrepreneurs build and lead high-performing teams, delegate tasks effectively, and create a positive work culture within their organizations. Overall, learning about business can provide entrepreneurs with the knowledge, skills, and confidence they need to navigate the challenges of entrepreneurship, build successful businesses, and achieve their goals.
Instructor
- 4.3 Instructor Rating
- 73,525 Reviews
- 793,763 Students
- 261 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages