Advanced Product Management: Leadership & Communication
What you'll learn
- How to Become a Leader
- How to communicate effectively and persuasively like a leader
- How to design and deliver effective presentations (including a real time case study)
- How to tell a story and present like Steve Jobs
- How to master public speaking
- How to use body language to your advantage
- Gain an understanding of personality types and how to use them in the workplace
- How to influence people in the right direction
- How to increase your visibility within your company
- What to do when first taking on a product management job
- How the product management hierarchy and career path works
- How to get a promotion
- How to maximize your personal brand
- Understand how to manage product managers and other people
- Tips for managing your own boss and even executives above you
- Tips from a full length interview with Ron Feldman, VP of Product at Managed by Q, one of New York's hottest startups
- Familiarity with basic Product Management concepts will be useful but not an absolute requirement
To quickly move up the product management career ladder, you'll need to master two skills: communication and leadership. This advanced course will give you step-by-step advice on how to do just that. In fact, the guidelines covered in each section are applicable to any professional role and may even boost your personal life too.
Split into four parts, the course offers both expert guidance and real world examples. The first section focuses on communication strategies. Excel at Steve Jobs-esque storytelling, get help with public speaking and learn how to deal with colleagues in one-on-one scenarios. The second group of lectures aims to help you become a better leader, whether that's getting to grips with influencing people or figuring out how to elevate your profile within a company.
Next up is career acceleration. This is where you'll hear about all the job opportunities that come from product management and how to climb that ladder as swiftly as possible. Last but not least is people management. You may not be someone's boss right now, but understanding how to manage a team of people is a vital skill for the future.
By the end, you should have a clear idea of what it takes to become a top-rated product manager. And you'll know how to put every tip and trick into action. So whether you want to remain at your current level or move up to a role with more responsibility, you'll have the knowledge and confidence to do so.
Cole Mercer has been a Senior Product Manager at Soundcloud, Bonobos, Mass Relevance, and has taught the Product Management course at General Assembly in Manhattan, NYC. He is now a full-time Product Management and Strategy consultant.
Evan Kimbrell is a top rated Udemy instructor with numerous courses focused on Entrepreneurship. His courses have over 630,000 enrolled students and more than 32,000 five star reviews. For the past few years, he has also been running a digital agency that has produced over 100 web and mobile products.
Who this course is for:
- Product Managers looking to further their career
- Professionals wanting to gain communication and leadership skills
- Prospective Product Managers looking to increase their chances of getting a job
- Entrepreneurs developing a product or business
Hey there! I'm currently the Head of Product for Academy at Semrush.
Before that, I was a Senior Product Manager at SoundCloud where I work on listener experience for over 170 million monthly users across web, iOS, and Android platforms.
I'm also a former General Assembly Product Management instructor where I taught courses in person to students in Manhattan. I'm on Udemy now because I loved my experience at GA and really enjoy teaching others about things I've learned.
I have consulted for various tech companies, and while in NYC was also a Product Manager at Bonobos - a web-focused retail clothing brand where I oversaw web and mobile properties that generated tens of millions in annual revenue through tens of thousands of customers.
Included in my knowledge is a lot of enterprise and a SaaS product management experience - I was an early product manager at Mass Relevance, a social API and data-focused enterprise marketing platform which was acquired in 2014.
Much earlier in my career I spent over a year as a PM with an investor funded startup in Austin, TX focusing on driving traction for early stage companies where we had over 35,000 users. I moved to that position from an initial role as a web engineer.
My career in Product Management started after graduating from Babson College and becoming a technology consultant to several companies across the US for over 2 years. As a result, I am fortunate enough to have experience in product management that spans several industries and development models.
Hi, I'm Evan Kimbrell. Thanks for checking out my course.
**My courses have been featured in Forbes, CNN, Entrepreneur Magazine, BusinessInsider, BuzzFeed, Mashable, TheNextWeb, The Daily Beast, & Techcrunch**
Currently, I'm the Founder and Director of Sprintkick, a full-service, referral-only digital agency based out of San Francisco. Over the past four years I've overseen the development and launch of over 100 web and mobile apps. Clients range from two-man bootstrapping startups to multibillion dollar Fortune 100s like Wal-Mart, Dick's Sporting Goods, and GNC.
Prior to Sprintkick I worked as a VC for a new firm called Juvo Capital, based out of L.A. I spearheaded the firm's expansion into Silicon Valley and into the Consumer Web tech category.
In the long long ago, I was a co-founder for an educational software startup called ScholarPRO that raised a ton of money and then spectacularly blew up (in the bad way). Before it exploded like the Death Star, I went through five tech incubators (yes, five): Tech Stars, Excelerate Labs, MassChallenge, Babson Venture Program, and Sparkseed.
Hope you enjoy my courses!