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How to Create Bot-Powered Facebook Ads
Rating: 4.4 out of 5(33 ratings)
1,575 students

How to Create Bot-Powered Facebook Ads

Use Bots & Messenger to Skyrocket Open Rates, Engagement and Fully Crank Up Your Marketing Awesomeness
Created byDave Williams
Last updated 6/2017
English

What you'll learn

  • Create and deploy a working 'bot'.
  • Deploy your bot to manage interactions on a Facebook Page
  • Apply your bot to manage interactions spawned by an advertisement.
  • Know exactly how to use your new bots and messenger to flood your business with new customers

Course content

4 sections • 14 lectures • 1h 37m total length

  • Introduction2:19

    If you're a Facebook Advertiser, this is the next wave, and we'll show you exactly how to do this in such away as to crank up your marketing awesomeness to eleven.  

    This approach will reduce your response times to ZERO, massively engage your audience and the people to whom you advertise.  Think people don't like bots?  Think again.

    • Welcome aboard
    • This course is quick, dirty and to the point
    • We want you up and running tonight, tomorrow at the latest.
  • The Landscape of Artificial Intelligence2:46

    Make no mistake about it:   Facebook wants you to be adapting this technology.  Here's a nice overview of most of the leading players in the commercial artificial intelligence landscape, and our election for what you should use to get up and running right away.

  • What Your Bot Ad Will Do2:03
    These ads are superb for spawning a flow of automated interaction followed by a discounted offer, a give-away, a contest or a free report.  The point is...engagement.  As with any advertising mode...some people won't like it, and we'll automate dealing with that kind of person.  We'll be teaching you how to leverage this for the best kind of interactions, the kind that provide value and establish trust.  Step-by-step, we'll:

    • Create them
    • Test them
    • Make them even better
    • Bond them to your Facebook Page
    • Bond them to an advertising campaign
    • Deploy them


  • Creating Your Bot7:28

    We said 'quick and dirty', and we meant it.  Here's how you can take a bot template off of the shelf, plug it in, modify it slightly to your needs, wind it up and let it go.  In this section, we will:

    • Create your first bot
    • Cover the basics of bot block configuration
    • Learn to modify tutorial templates



  • Setting up Basic Responses and Bot Flow4:54
    Ok, now we've created some 'blocks'.  The next step is how to create responses that can be governed by artificial intelligence.  In this section we'll cover off on:

    • Creating AI responses
    • Setting response key-words
    • Configuring which text blurb or block is sent in response to a user query or action
    • Building conversations


  • Advanced Configuration, Broadcasts, and Adding in Apps14:37

    How about we take a look at something that's getting deployed right now in live campaigning.  This will be a good example from which you can glean all sorts of ideas about how to roll your own.  In this lecture, we'll be reviewing:

    • Advanced configuration elements
    • How to broadcast to your optins
    • How to add 3rd party apps and data to your bot to begin to make it a giant asset for your business.
  • Syncing Your Bot to Your Page6:25

    Adding your new bot to your existing Facebook Fan Page (or brand page) could not be easier.  Prepare to have response times that are instantaneous.

    • One and done.  
    • Now we test it.

Requirements

  • You should have run at least some Facebook Advertising
  • You should have at least a passing familiarity with the concept of Artificial Intelligence
  • You should have created a Facebook Page for your business.
  • You should have an active Facebook Ads Account

Description

We want you to:

Do. Epic. Stuff.  

"How can we make you more awesome."  That is the question:

Not only is this kind of campaigning a smart thing to do, it's something Facebook wants you to do.  If you're a Facebook Advertiser, this is the next wave, and we'll show you exactly how to do this in such away as to crank up your marketing awesomeness to eleven.  

This approach will reduce your response times to ZERO, massively engage your audience and the people to whom you advertise.  Think people don't like bots?  Think again.

Would you like to use Facebook Messenger as a free artificially intelligent auto-responder & also get 100% of your communications inboxed, 80-90% open rates AND instant response times for your Facebook Page(s)?  

Who this course is for:

  • Our target student is an active advertiser who wants better results
  • Our target student happily adapts and benchmarks new technologies, specifically in marketing tech
  • Our target student is NOT a total noob. We will cover basics, but this is an advanced technique. This is for people looking to improve upon their existing campaign results.

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