Advanced Marketing Analytics with Google Analytics 4
What you'll learn
- Understand the foundational concepts of Web Analytics
- Learn the Basics and Advanced Features of Google Analytics 4
- Learn how to build custom Google Analytics 4 Reports
- Learn how to read, interpret and derive insights from Web Analytics Data
- Learn how to build KPI focused, highly customized Google Analytics Reports for Client Presentation
Requirements
- Foundational Concepts of Marketing
- Foundational Concepts of Digital Marketing
- Basics of Website terminologies
Description
Google Analytics 4 is the next evolution of web analytics. With GA4, you get a comprehensive view of how users interact with your brand across multiple platforms and devices.
In this course, we will learn how to leverage GA4 into our marketing & digital marketing strategies.
We will learn the following:
What is Google Analytics 4?
What's new and different about Google Analytics 4?
What are the advantages of Google Analytics 4?
Should I switch to Google Analytics 4 now?
Can I use Google Tag Manager with GA4?
How do I set up Google Analytics 4?
How to do Attribution Modelling in GA4?
How to set up user events in GA4?
How to configure Audience segments in GA4?
How to navigate and customize the GA4 interface?
How to analyze and interpret the GA4 data?
How to use the Life cycle reports?
How to build executive summary reports in GA4?
How to visualize key metrics and dimensions in GA4?
How to create, share, and export reports in GA4?
This course on GA4 answers those questions. You'll learn all the essentials needed to get started with Google Analytics 4.
GA4 is a new property designed for the future of measurement:
Collects both website and app data to better understand the customer journey
Uses events instead of session-based data
Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling
Predictive capabilities offer guidance without complex models
Direct integrations to media platforms help drive actions on your website or app
On July 1, 2023, standard Universal Analytics properties will no longer process data. You'll be able to see your Universal Analytics reports for a period of time after July 1, 2023. So you need to get started with GA4 integration, the sooner the better.
Who this course is for:
- Digital Marketers
- Web Developers
- Web Designers
- UX Designers
- UI Designers
- Web Application Developers
- Mobile Application Developers
- Marketing Managers
- Digital Marketing Managers
- SEO Specialists
- Google Ads Specialists
- Content Marketers
- Business Owners
Instructor
- 4.2 Instructor Rating
- 86 Reviews
- 5,216 Students
- 1 Course
Avik is a full-stack digital marketer and a passionate CXD/Web Designer. Over the last 8 years, he has consulted 120+ brands with their digital growth and branding strategies. A Google, Hubspot, and SEMrush certified professional with core expertise in Inbound Sales Funnel Automation, SEO, and Content Marketing for B2B Brands.
Alongside consulting brands on digital growth, Avik is a published book author ("SEO Audit" (2017)(ISBN: 9781521428955) and renowned educator who regularly mentors students, working professionals, corporates, and other digital marketing agencies on Digital Strategy, Sales & Marketing Funnel, and Marketing Analytics.
With a focus on creativity, collaboration, and cutting-edge technology, Avik and his team at NowThis Digital have helped 120+ brands from across the globe achieve measurable results, gain digital market share, and establish digital leadership. NowThis Digital is a globally recognized Digital Strategy & Analytics Agency for B2B brands founded by Avik Bal, and is known for its uniquely positioned Digital strategy frameworks, industry handbooks, and Data strategy blueprints.
He aims to help industry professionals master the art of crafting remarkable digital brands and execute projects at scale and efficiency.