Advanced Google Tag Manager (GTM) use cases for 2020
4.9 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
37 students enrolled

Advanced Google Tag Manager (GTM) use cases for 2020

Explore Google Tag Manager (GTM) practical use cases with event and conversion tracking, personalization and much more.
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4.9 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
37 students enrolled
Last updated 4/2020
English
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Current price: $15.99 Original price: $24.99 Discount: 36% off
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This course includes
  • 3 hours on-demand video
  • 1 article
  • 13 downloadable resources
  • 1 coding exercise
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Advaned and Intermediate use cases for Google Tag Manager
  • Standard website form conversion tracking
  • AJAX website form conversion tracking
  • Other website form conversion tracking using dataLayer
  • Track any website element visibility and CTR
  • Find collected event data in Google Analytics
  • Monitor JavaScript errors on your website using GTM
  • Detect device category and fire tags only on selected device
  • Track checkbox performance on website
  • Track dropdown performance on website
  • Personalize page content based users acquisition channel
  • Introduction to CSS selectors
  • Fire tags based on pageview count in a session
Requirements
  • You are familiar with basics of Google Tag Manager
Description

You know the basics of Google Tag Manager and you want to see more examples of how you could use this tool to your advantage. Here I collected advanced and intermediate use cases of how you could use your Google Tag Manager and explain why those examples could be beneficial for you or your clients.


This is a list of practical use cases that we will setup in this course:

  1. Tracking any website form performance (including AJAX forms and edge cases using dataLayer)

  2. Tracking of any element visibility and CTR (using GTM + GA + DataStudio example)

  3. Personalize website content based on acquisition channel (We will hide subscription forms if users came from email)

  4. Detect user device type and fire tags separately on mobile or desktop

  5. Tracking of dropdowns

  6. Tracking of checkboxes

  7. Hiding any element from the website using GTM

  8. Adding any element on the website using GTM

  9. Count page views during a session and fire a tag (popup) when a certain amount is reached.

  10. CSS selectors - a very detailed introduction for GTM users

  11. Tracking of JavaScript errors on the website, automatic alert setup and review dashboard example

  12. Creating and deleting cookies using GTM

I will add more hands-on examples based on student requests and feedback.


Why this course?

  • Tons of Ready-to-go custom JavaScript templates for your GTM tags and variables that are available in resource materials.

  • Most examples are divided into stand-alone videos, it's easy to find the most relevant use cases for your project.

  • I explain the practical application behind each example.

Who this course is for:
  • You want to know more practical examples on how you could use Google Tag Manager
Course content
Expand all 31 lectures 02:50:28
+ Track website element CTR
4 lectures 18:00
Track element views
10:18
Track element clicks
04:01
Find data in Google Analytics & Summary
02:08
+ Track website form conversions
5 lectures 17:22
Standard forms
06:11
Asynchronous or AJAX forms
04:39
Other form types
04:48
Summary
00:23
+ Google Analytics event framework
1 lecture 09:22
Google Analytics event framework
09:22
+ Examples with custom JavaScript variables
9 lectures 01:06:15
Cutom JavaScript variables - Introduction
08:09
Tracking dropdown
13:38
Tracking checkboxes
07:01
Create a cookie
05:37
Delete a cookie
02:13
Add element on the website using GTM
07:27
Hide element from website using GTM
06:51
Count number of pageviews and show a popup
07:12
+ Personalize website based on marketing channel
3 lectures 21:56
Intro & detecting marketing channels in GTM - part 1
05:56
Detecting marketing channels in GTM - part 2
06:19
Hiding subscription forms if user came from email
09:41
+ Intro to CSS selectors for GTM
6 lectures 22:03
Introduction to CSS selectors
02:48
Type or Element selectors
07:06
Child and Attribute selectors
06:22
Pseudo class selectors
02:02
Combinators
03:38
More materials and resources
00:07
CSS selector practice exercise
1 question