Advanced Google Shopping Ads Blueprint (PLA)

Explore the Google merchant center overview, including product approval timelines, cross-country item management, tracking of about 2,000 active items with variations, and using diagnostics, shipping settings, and market insights.

Navigate the adwords interface and columns to manage campaigns, review active campaigns, and tailor metrics like clicks, costs, impressions, click-through rates, and conversion data.

Create a Google smart campaign for shopping, harness machine learning to show ads to your audience, and verify conversion tracking on your site (Shopify) while configuring currency and target markets.

Learn how smart campaigns handle product groups using product types and rules to form subcategories or select all products; custom groups aren’t available and CPC is automatic.

Analyze reporting in a machine-learning campaign, comparing CPC, clicks, and conversions across provinces and cities in Canada, and adjust location and device bids accordingly.

Create a standard shopping campaign using manual CPC, then adopt enhanced CPC after 50 conversions in 30 days, with a $20 budget targeting the United States and testing search campaigns.

Explore how currency conversion affects Google Shopping ads reporting, with revenues shown in CAD or USD and Google performing on-account conversions between Canadian dollars and US dollars.

Identify and manage product divisions to control bids for individual products or product types, override group bids, and exclude items from campaigns to stop impressions.

Add locations to your campaign by targeting all U.S. states and adjusting bids per state based on conversions. Use bulk add for locations, then fine-tune with percentage increases or decreases.

Review campaign check to adjust locations, devices, and bids based on budget, impressions, and conversions on mobile and tablets. Implement tracking and consider enhanced cpc after about 30 conversions.

Create remarketing lists using Google Ads tag or Google Analytics. Target last 30 days visitors with smart lists, demographic options, and lookalike audiences.

Create a remarketing campaign using smart and standard shopping campaigns, set a daily budget with CPC options, and target audiences across search and YouTube display networks in the United States.

Exclude unprofitable products from smart and standard Google Shopping campaigns by analyzing impressions and click-through rate, applying exclusions and negative keywords, and adjusting product images and content for better performance.

Learn to use negative keywords to exclude underperforming search terms in google shopping campaigns, applying exclusions at group or campaign levels and building negative keyword lists to improve conversions.

Adjust device bids by evaluating total conversions and cost per conversion, then selectively increase or decrease bids for devices such as mobile based on performance and daily budget.

Set location bid adjustments by conversions and CPC, raising bids in New York with higher conversions and lowering in California or Kentucky when CPC is costly.

Set up a single product campaign to scale high-converting items after three conversions, choosing maximize clicks or CPC, setting a budget and priority to optimize US traffic.