
Configure basic information for Google Shopping ads (PLA) on a general store. Set up Shopify with a Shoptimized theme, register a domain, and create refund, privacy, terms, and contact pages.
Connect Google Shopping to your merchant center and Google account, configure billing, shipping (CPC) settings, publish products, and watch ads appear within 3 to 5 business days.
Learn how to set up the Google Shopping feed paid version via Shopify, including creating collections, optimizing titles and images, syncing with Merchant Center, and targeting multiple countries and campaigns.
Analyze reporting in a machine-learning campaign, comparing CPC, clicks, and conversions across provinces and cities in Canada, and adjust location and device bids accordingly.
Explore how currency conversion affects Google Shopping ads reporting, with revenues shown in CAD or USD and Google performing on-account conversions between Canadian dollars and US dollars.
Add locations to your campaign by targeting all U.S. states and adjusting bids per state based on conversions. Use bulk add for locations, then fine-tune with percentage increases or decreases.
Exclude unprofitable products from smart and standard Google Shopping campaigns by analyzing impressions and click-through rate, applying exclusions and negative keywords, and adjusting product images and content for better performance.
Set location bid adjustments by conversions and CPC, raising bids in New York with higher conversions and lowering in California or Kentucky when CPC is costly.
Whether you have never done Google Ads Marketing or are an agency that has spent millions on advertising, I guarantee you will learn a lot from this course. You get to learn the exact methods and strategies that will work for you based on my experience of building Google Ads.
Take this course today and start creating effective Google Shopping campaigns for your target audience. Within just 2 lectures, you will learn how to get link your store to the Google merchant center and start showing ads to your target audience.
In this course, you will learn Google shopping ads from beginner level to advanced! We delve deep into EVERY aspect of Google shopping ads and the building audience lists. Learn how to use and optimize every type of campaign, Google ads custom audience, conversion tracking... the things you will learn about Google shopping are truly amazing and will instantly help advance your presence online!
You will be able to optimize your Google Shopping ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Shopping ads. You will be able to grow your business. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Google shopping ads Marketing!