Google Research Master Class - Search Engine Market Research

Name: Google Research Master Class - Search Engine Market Research
Rating: 4.3 (56 reviews)

Find anything on Google. Conduct market research. Competitors research. Google search operators. Google search mastery.

Created byOluwole Ojajuni

Last updated 4/2025

English

What you'll learn

Understanding how Google search works
How to find accurate information on Google faster
How to use Google for market research
How to use Google search for competitors analysis
How to use Google to gain important marketing insights

Course content

4 sections • 21 lectures • 1h 20m total length

Introduction2:32
Discover advanced Google search tips and tricks to use Google to your own advantage through practical demonstrations that help you find almost everything you need for business and personal research.
02. What the course is about4:03
Learn to use Google search effectively, find information for any location, and apply market research basics, competitor analysis, file type searches, and search engine marketing to boost your business.

03. How to configure your search result settings3:29
Configure Google search research by adjusting your account privacy settings and turning off personalized results for more in-depth results, then set preferences like dark theme and continuous scrolling.
04. How Google search works4:59
Explore how Google search returns two types of results — submitted business listings and internet-found pages — and why most results aren’t directly from Google, shaping search research.
05. How Your Google Search Results Can Be Enhanced6:23
Explore how Google search results combine ads, organic results, and personalization, and learn to adjust account and privacy settings to refine what you see.
06. Dealing With AI Generative Results On Google3:09
learn how to access and toggle google's ai generative results via the search lab. turn the generative engine on or off and compare results with and without ai, noting customization.
07. Google Search Operator Symbols3:10
Discover how to use Google search operator symbols to refine queries. Master site:, exact phrase with quotes, and exclusions with the hyphen to exclude terms.

08. How to get search results from specific locations7:02
09. How to see more than the basic search results6:02
Learn to go beyond basic Google results by using filters and tools. Access images, domain filters like Coursera, time ranges, verbatim vs all results, and safe search settings.
010. How To Get Results For Your Exact Searches3:04
Learn to refine Google searches with exact-match quotes to filter results down to highly relevant pages, like 'garage door repair omaha'.
011. How to find either of two things on Google2:47
Learn to use an advanced search operator to find results for either of two terms on Google, such as locksmith or realtor, and compare mixed results for research.
012. How to exclude a specific information from search results2:50
Master the advanced search operator to exclude irrelevant terms by using the minus sign, filtering out Alabama results to surface Birmingham in the United Kingdom.
013. How to use Google to find information on specific website2:50
Learn to use the site: operator to restrict Google searches to a specific website for focused market research and competitive analysis.
014. How to use Google to find pages that have your exact search on the title3:48
Learn to refine Google searches by using the title operator with quoted phrases to find pages that contain your exact query in the title, boosting result relevance.
015. How To Find Specific Files On Google2:51
Learn to refine Google searches with the file type operator to quickly locate exact resources such as PDFs, documents, audio, or spreadsheets for your research.
016. How To See The Maps Result Of Places On Google2:20
Learn how to find exact results in Google Maps for any place, identify landmarks, nearby hotels, and other places to support accurate research decisions.
017. How To Know The Weather Condition Of A Place1:56
Discover how to check the weather condition of a destination using Google, including locating a city, viewing forecast for specific dates, and planning travel accordingly.
018. Exploring Multiple Results On Google4:36
Discover how to explore Google results across formats—use video and image filters, Creative Commons licenses, and advanced tools to find accurate, free internet marketing resources.

019. Resources To Learn More About Google3:33
Explore Google resources directly from the official site to learn how search works, including ranking results, rigorous testing, and detecting spam, with insights on generative AI.
Links To Perform Advanced Searches On Google6:45
Use four Google advanced search links to refine queries without memorizing operators. Apply filters like language, region, last update, domain, and file type to locate precise information.
020. Conclusion1:57
Learn to improve Google search results and adjust settings for accuracy, using effective operators while noting that Google changes daily and the course will be updated.

Requirements

This course is suitable for everyone.
You need to have internet connection for you to be able to practice what is taught in the course.
The demonstrations are performed on MacBook, however, you should be able to apply the tactics on mobile phone and tablets.

Description

Would you like to broaden your knowledge of Google search and become more efficient at conducting online research?

Would you like to learn how to find information on Google more accurately?

Would you like to discover the advanced Google operators for diving deeper into Google's database to get what you are looking for faster and more easily?

Would you like to leverage Google for market research purpose?

Would you like to discover more secrets about your competitors with the help of Google's huge data?

Do you want to be among the 5% online users that know how to find anything on Google without wasting their time?

If your answer to the above questions is yes, then this course is absolutely for you.

You will discover the right way to use Google to find whatever you're looking for online faster and easily.

This course is suitable for everyone whether you're a student, business owner, researcher, or marketer.

The knowledge you will acquire in the course can be applied to everyday life and business.

Enrol now for a chance to broaden your knowledge of Google search and become more knowledgeable than the over 95% users who struggle to find even the most basic information on Google.

Who this course is for:

This course is for anyone who wants to learn how to use Google efficiently.
The course is for people who wants to take full advantage of Google for business growth.
The course is for online marketers who want to discover advanced Google search tactics

Google Research Master Class - Search Engine Market Research

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 7min

Advanced Configurations5 lectures • 21min

Advanced Google Search11 lectures • 40min

Resource & Conclusion3 lectures • 12min

Requirements

Description

Who this course is for: