Google Analytics Advanced Training - Master Google Analytics
4.4 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
267 students enrolled

Google Analytics Advanced Training - Master Google Analytics

Advanced Google Analytics Mastery - Advanced Features, Tracking, Reports and Analysis & Overview of Google Tag Manager
4.4 (48 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
267 students enrolled
Created by Anil Batra
Last updated 3/2020
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Advanced concepts in Google Analytics
  • Learn how to enhance your analysis by creating and using your own metrics in Google Analytics
  • Deeper Analysis with Custom Dimension, Custom Metrics and Calculated metrics
  • Import offline data (CRM) into Google Analytics
  • Segment your user base
  • Attribution models in Google Analytics
  • Use Secondary dimensions
  • Effectively track campaigns in Google Analytics
  • Add Customer Dimensions in Google Analytics
  • Sub-Domain and Cross Domain tracking in Google Analytics
  • Google Tag Manager overview for advanced tracking
Requirements
  • Basic understanding of Google Analytics
  • Some understanding of Google Tag Manager help but not required
Description

Google Analytics has a lot to offer than what's available in out of the box solution. In this advanced Google Analytics course, you will learn Google Analytics features and functions that will take your Google Analytics and Web Analytics understanding to the next level.

What You will learn

  1. Connect with a Demo Account - eCommerce site - those who don't have Google Analytics can get all GA functionality in this demo account

    1. Metrics and Dimensions

    2. Creating Goals

  2. Campaign Tracking

  3. Segmentation

  4. Attributions

  5. Secondary Dimensions

  6. Overview of Google Tag Manager and how to use it for some advanced tracking

  7. Track Events in Google Analytics (non-page view actions)  - Learn example of YouTube video tracking with Google Tag Manager

  8. Cross-Device user tracking

  9. Custom Dimensions

  10. Import offline data such as CRM data into Google Analytics

  11. Calculated Metrics

  12. Custom Metrics

  13. Sub-Domain Tracking - Using Universal Analytics and Google Tag Manager

  14. Cross Domain Tracking - Using Universal Analytics and Google Tag Manager.

  15. Content Grouping

  16. Alerts and Annotations

This course assumes that you have basic understanding of Google Analytics and are familiar with the interface and standard reports.

This course also has a crash course in Google Tag Manager as a lot cool functionality is easily enabled with Google Tag Manager.

I have worked with Google Analytics since it's first version and taught the classes since then.  I teach in a way that even a beginner (with no background) can understand and lead the content to to more advanced level content.

This course applies to everybody from individual running their blogs to people working in the corporations.  If you are looking to start a career in Digital Marketing or Analytics, this course is a must for you. You will learn the skills you need to analyze your website performance and visitors.

Note: This course will keep evolving for nest few weeks based on the feedback I get from students. So stay tuned for messages from me and send me your questions. My goal is to provide you the best experience and learning! 

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.


Who this course is for:
  • Web Analysts
  • Digital Analysts
  • Social Media Analysts
  • Small business owners
  • Digital Marketers
Course content
Expand all 22 lectures 02:33:18
+ Campaign Tracking in Google Analytics
4 lectures 23:43
Understand Goals, how to create them and the reports
09:33
URL Builder
03:00
Attribution Models
06:32
Test your Knowledge
5 questions
+ Tools for Deeper Analysis
3 lectures 18:00
Segmentation
04:20
Secondary Dimension
01:57
Creating Custom Report
11:43
+ Beyond Basic Tracking
9 lectures 01:39:20
Introduction to Google Tag Manager
09:02
Event Tracking
11:09
Cross Device User Tracking in Google Analytics
10:13
Custom Dimensions - Track Individual Users
09:04
Importing CRM (Offline Data) into Google Analytics
11:21
Custom Metrics - Track your metrics in Google Analytics
11:39
Content Grouping in Google Analytics - Why and How
13:55
Sub-Domain Tracking in Google Analytics - Shows Google Tag Manager as well
09:18
Cross Domain Tracking
13:39
+ More tools
2 lectures 05:59
Calculated Metrics = Create your own metrics from standard and custom metrics
03:52
Alerts and Annotation
02:07