Advanced Google Analytics course + 77 practical questions
4.4 (257 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,574 students enrolled

Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.
Bestseller
4.4 (257 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,574 students enrolled
Created by Pavel Brecik
Last updated 7/2020
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 4 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
  • How attribution works in general and that it's not only about traffic sources
  • What are scopes and why their knowledge is fundamental
  • How events work and which ones makes sense to use
  • Many custom things like reports, dimensions, metrics, channel grouping and alerts
  • How regular expressions can save time and how to easily automate reports outside GA
  • Sessions and clicks are completely different metrics
Requirements
  • The will to learn :)
  • Knowledge who "User" is in Google Analytics terminology, how session is defined and ideally experience with basic analysis inside Google Analytics
  • In ideal way completed my course "Ultimate Google Analytics course + 50 practical examples"
Description

The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.

Who this course is for:
  • Google Analytics users who already know a bit more than how interface looks like :).
Course content
Expand all 45 lectures 03:47:00
+ Attribution
9 lectures 38:03
Available attribution models
03:47
How to use attribution models
05:54
Attribution and landing pages
03:41
Attribution and page value
08:10
Attribution and device categories
04:58
QUIZ - Attribution
7 questions
+ Platforms discrepancies
3 lectures 12:12
Conversions discrepancies
04:00
QUIZ - Platform discrepancies
5 questions
+ Scopes
4 lectures 17:14
How data is processed
05:27
Scopes application
08:01
QUIZ - scopes
6 questions
+ Custom dimensions and metrics
4 lectures 23:21
Theory - what are custom dimensions and metrics?
02:36
Practical examples
13:22
How to set it up in Google Analytics interface
06:53
QUIZ - Custom dimensions and metrics
5 questions
+ Custom reports
4 lectures 22:49
Custom reports - INTRO
00:31
Explorer
11:03
Flat table
06:43
Map overlay
04:32
QUIZ - Custom reports
5 questions
+ Assisted conversions
3 lectures 15:39
Theory - how do assisted conversions work?
04:16
Practical examples from Google Analytics interface
10:42
QUIZ - Assisted conversions
6 questions
+ Events
3 lectures 13:55
Events - INTRO
01:36
Theory - What events are?
03:23
Practical examples
08:56
QUIZ - Events
5 questions
+ Regular expressions
3 lectures 14:45
Regular expressions - INTRO
01:05
What are regular expressions?
08:40
Examples from the interface
05:00
QUIZ - Regular expressions
7 questions
+ Top conversion paths
2 lectures 13:13
Top conversion paths - INTRO
00:40
Practical usage
12:33
QUIZ - Top conversion paths
5 questions
+ Filters
2 lectures 12:16
Filters - INTRO
00:44
How to use filters
11:32
QUIZ - Filters
5 questions