Advanced Google Analytics course + 77 practical questions

Name: Advanced Google Analytics course + 77 practical questions
Rating: 4.0 (484 reviews)

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

(484 ratings)

4,788 students

Created by Pavel Brecik

Last updated 8/2022

English

English [Auto]

What you'll learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
How attribution works in general and that it's not only about traffic sources
What are scopes and why their knowledge is fundamental
How events work and which ones makes sense to use
Many custom things like reports, dimensions, metrics, channel grouping and alerts
How regular expressions can save time and how to easily automate reports outside GA
Sessions and clicks are completely different metrics

Requirements

The will to learn :)
Knowledge who "User" is in Google Analytics terminology, how session is defined and ideally experience with basic analysis inside Google Analytics
In ideal way completed my course "Ultimate Google Analytics course + 50 practical examples"

Description

The course follows the previous one, "Ultimate Google Analytics course + 50 practical examples". It is designed for all of you who have already spent time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what the user is :).

All the explained concepts are still for Universal Analytics, and once the same features are available in GA4, the new material will appear. The course primarily explains the analytics principles and concepts with less focus on the interface. Once these concepts are understood, it'll be easy to apply them to GA4 if these advanced features are ready and released.

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differ, and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads, you will be surprised by how misleading data you're driven by.

Take the course for a deeper understanding of what is possible to do in Google Analytics. Be prepared to apply this knowledge to your business will require buy-in from a larger group of people, and you'll be the one who will evangelize and push the company or clients to change :). Good luck, and I'm happy to help if there's anything unclear.

Who this course is for:

Google Analytics users who already know a bit more than how interface looks like :).

Featured review

Gifford Y.

36 courses

11 reviews

3 years ago

Pavel has done a great job covering a ton of content in terms of breadth and depth given the duration of the course. It's also chock-full of excellent resources for further exploration. For more seasoned users, it's a great refresher and you may find yourself learning a thing or two (or more) with some insight. For a new user, this definitely equips you with more than you need to start doing an awesome job with GA.

Pavel Brecik

Web Analyst and Data Evangelist

4.5 Instructor Rating
8,816 Reviews
30,081 Students
3 Courses

It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.

My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).

I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.