Advanced Google Analytics course + 77 practical questions

Name: Advanced Google Analytics course + 77 practical questions
Brand: Udemy
SKU: course:2281272
Rating: 4.4 (257 reviews)

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

Bestseller

2,574 students enrolled

Created by Pavel Brecik

Last updated 7/2020

English

English [Auto]

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Advanced Google Analytics course + 77 practical questions

$139.99 $199.99 30% off

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4 hours on-demand video
Full lifetime access
Access on mobile and TV

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What you'll learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
How attribution works in general and that it's not only about traffic sources
What are scopes and why their knowledge is fundamental
How events work and which ones makes sense to use
Many custom things like reports, dimensions, metrics, channel grouping and alerts
How regular expressions can save time and how to easily automate reports outside GA
Sessions and clicks are completely different metrics

Requirements

The will to learn :)
Knowledge who "User" is in Google Analytics terminology, how session is defined and ideally experience with basic analysis inside Google Analytics
In ideal way completed my course "Ultimate Google Analytics course + 50 practical examples"

Description

The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.

Who this course is for:

Google Analytics users who already know a bit more than how interface looks like :).

Featured review

Gifford Yap ( 31 courses, 9 reviews )

8 months ago

Pavel has done a great job covering a ton of content in terms of breadth and depth given the duration of the course. It's also chock-full of excellent resources for further exploration. For more seasoned users, it's a great refresher and you may find yourself learning a thing or two (or more) with some insight. For a new user, this definitely equips you with more than you need to start doing an awesome job with GA.