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30-Day Money-Back Guarantee
Marketing Digital Marketing Google Analytics

Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.
Bestseller
Rating: 4.2 out of 54.2 (342 ratings)
3,469 students
Created by Pavel Brecik
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
  • How attribution works in general and that it's not only about traffic sources
  • What are scopes and why their knowledge is fundamental
  • How events work and which ones makes sense to use
  • Many custom things like reports, dimensions, metrics, channel grouping and alerts
  • How regular expressions can save time and how to easily automate reports outside GA
  • Sessions and clicks are completely different metrics

Requirements

  • The will to learn :)
  • Knowledge who "User" is in Google Analytics terminology, how session is defined and ideally experience with basic analysis inside Google Analytics
  • In ideal way completed my course "Ultimate Google Analytics course + 50 practical examples"

Description

The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.

Who this course is for:

  • Google Analytics users who already know a bit more than how interface looks like :).

Featured review

Gifford Yap
Gifford Yap
34 courses
10 reviews
Rating: 4.5 out of 5a year ago
Pavel has done a great job covering a ton of content in terms of breadth and depth given the duration of the course. It's also chock-full of excellent resources for further exploration. For more seasoned users, it's a great refresher and you may find yourself learning a thing or two (or more) with some insight. For a new user, this definitely equips you with more than you need to start doing an awesome job with GA.

Course content

15 sections • 46 lectures • 3h 47m total length

  • Preview00:48
  • Preview01:52
  • Preview03:49
  • Preview05:04
  • Available attribution models
    03:47
  • How to use attribution models
    05:54
  • Attribution and landing pages
    03:41
  • Attribution and page value
    08:10
  • Attribution and device categories
    04:58
  • QUIZ - Attribution
    7 questions

  • Preview00:43
  • Sessions discrepancies
    Preview07:29
  • Conversions discrepancies
    04:00
  • QUIZ - Platform discrepancies
    5 questions

  • Preview00:35
  • Preview03:11
  • How data is processed
    05:27
  • Scopes application
    08:01
  • QUIZ - scopes
    6 questions

  • Preview00:30
  • Theory - what are custom dimensions and metrics?
    02:36
  • Practical examples
    13:22
  • How to set it up in Google Analytics interface
    06:53
  • QUIZ - Custom dimensions and metrics
    5 questions

  • Custom reports - INTRO
    00:31
  • Explorer
    11:03
  • Flat table
    06:43
  • Map overlay
    04:32
  • QUIZ - Custom reports
    5 questions

  • Preview00:41
  • Theory - how do assisted conversions work?
    04:16
  • Practical examples from Google Analytics interface
    10:42
  • QUIZ - Assisted conversions
    6 questions

  • Events - INTRO
    01:36
  • Theory - What events are?
    03:23
  • Practical examples
    08:56
  • QUIZ - Events
    5 questions

  • Regular expressions - INTRO
    01:05
  • What are regular expressions?
    08:40
  • Examples from the interface
    05:00
  • QUIZ - Regular expressions
    7 questions

  • Top conversion paths - INTRO
    00:40
  • Practical usage
    12:33
  • QUIZ - Top conversion paths
    5 questions

  • Filters - INTRO
    00:44
  • How to use filters
    11:32
  • QUIZ - Filters
    5 questions

Instructor

Pavel Brecik
Web Analyst and Data Evangelist
Pavel Brecik
  • 4.4 Instructor Rating
  • 3,454 Reviews
  • 14,035 Students
  • 3 Courses

It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.

My focus is especially on data-driven marketing and decision making. In ideal case explained by short stories using Google Analytics :).

I've started with Web Analytics at AVG Technologies, then I worked in the biggest Czech agency h1[.]cz and currently in Mall Group, where I'm responsible for analytics for the whole company. You can bribe me with smoky whisky and sour espresso. I'm based in Prague, Czech republic.



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