Advanced Google Analytics 4 or GA 4 (2023) (<1 hour)
What you'll learn
- Conversion Tracking
- Custom Events and Dimensions
- Linking and Analyzing Google Ads and Search Console data with GA 4
- Identifying Profitable Keywords
- Debug Mode
- Explorer View and Generating Custom Reports
- E-Commerce Events
Requirements
- Beginner's knowledge of Google Analytics 4 or GA 4. Basic knowledge of GA4 is required
Description
This course is a hands on course for Advanced GA4 or Google Analytics 4. We will use live data from Google's Merchandise Store and take a learning by doing approach. We will use GA4 or Google Analytics 4 to see how we can do the following:
1. Configure custom events
2. Understand custom dimension and metrics. These enable tracking custom fields, such as order value
3. Understand event scopes, ranging from event to user scope
4. Conversion tracking
5. Ensure everything works by using debug mode
6. Link Google Ads and Search Console data with GA4
7. Analyse Google Ads data in Google Analytics 4
8. Identify profitable keywords in GA4
9. Explore view to generate custom reports of various kinds with hands-on examples
10. Configure ecommerce events
With Google changing from Universal Analytics to Google Analytics 4, marketers and e-commerce website should be ready to migrate to GA4. This course is meant for students with basic knowledge of GA4. I have multiple years of experience managing analytics for large websites. I have distilled years of experience in these videos. They can help with the learning curve. It focuses on advanced topics. Google Analytics 4 is a truly powerful and upgraded version of Universal Analytics. If you have any questions, do ask. I am very responsive, and it would be great to interact with the group.
Who this course is for:
- Intermediate to Advanced students
Instructor
- 4.3 Instructor Rating
- 18 Reviews
- 70 Students
- 4 Courses
I have managed Google Analytics for multiple billion dollar clients, including Fortune 500 companies. I currently run my own B2B marketplace as well for agricultural products. In these video series, I have distilled my years of experience to help others learn all keys features in Google Analytics. From a training background, I have a Bachelors in Computer Science and have been a digital marketer for 10+ years. I enjoy helping my clients understand the customer journey of their users, the primary keywords driving traffic to their websites, and the opportunities to take their website traffic to the next level.
In all my courses, I take a hands on approach using Google’s Merchandise Store data. I believe the best way to learn is to do things live. I hope you enjoy my course. I spent a lot of time recording these videos.