Advanced Google AdWords Training

I demonstrate how to create a new Google Tag Manager account and how to generate the tracking code to install on your website.

This lecture will walk you through how to add your Google Analytics code to your Google Tag Manager account. We show you just how easy it is to do!

In this lecture, we walk you through how to add AdWords conversion tracking code to your website using Google Tag Manager. You'll see just how easy it is to do and for some reason, so many people get this wrong!

Note, you can do this for as many conversion tracking codes are you like.

In this lecture, we show you how to add AdWords remarketing code to your website using Google Tag Manager.

Once again, super easy to do!

So many people do remarketing incorrectly by not segmenting their past visitors. The most common example, is showing product ads to people who have already purchased the product!

So, this lecture explains why you need to be taking your remarketing campaigns a step further by showing different ads to different people, based on their behaviour.

I also explain the concept behind time based remarketing campaigns as well as shopping cart abandonment campaigns.

One of the biggest and most common mistakes I see advertisers make with remarketing is showing ads to people who have either already purchased your product / contacted you. So, as an advertiser, by showing ads to these specific people, you are wasting your money AND annoying people.

So, in this lecture, I walk you through how to remove these specific people from your remarketing campaign so you avoid this really common mistake. You'll be amazed at how easy it is to implement!

In this lecture I do a live walk-through, step by step, on how to create a shopping cart abandonment remarketing list to then use in a campaign.

Note, it is much easier than it sounds - watch me show you how I do it!

There are actually 2 ways you can create a shopping cart abandonment campaign and in this lecture I show you the alternative method.

Note: there is no difference and the end result is the same. But it is still good to know both ways to do it.....

In this lecture, I go through exactly how to change your bids based on the time since a users last visit to your website.

This is because often, most recent website visitors are worth more to a business, than someone who hasn't been to your website for a long time. So, it is worth adjusting your bids based on time since last visit.

This will get the most out of your remarketing campaign as you will be spending the most on the people who are most important to your business and ALSO spending the lease on people who are least important to your business.

In this lecture I go throughwhat RLSA is and why you should be using it in your account.

Unsure how to implement RLSA into your account? In this lecture we show you just how to do it.

Labels are a great way to help you manage your AdWords account. You can assign labels on an Ad Group, Keyword or Ad level and I use them in the accounts that I manage.

Find out why you will want to start using them in your account...

Creating new labels or assigning a label to another keyword / ad is super easy. This lecture does a live walk through on how to create a label and you'll see just how easy it is to do

In this lecture I show you how I use labels in search campaigns.

You'll see how helpful they can be to find specific keywords / ads and how you can use it in your account.

Filters are another great tool used to speed up account management.

Find out in this lecture why you will want to start using filters in your account and I talk about some common filters you can start using right away in your account.

I go through in detail the first common filter you can use in your account.

This lecture is a live walk through in an existing AdWords account of exactly how to perform this filter and why you will want to use it.

In this lecture I go through the next helpful filter you should be using in your account.

In this lecture, I show you how to use a simple filter to find ads which have no conversions and therefore may be a case for rewriting the ad. Therefore, finding underperforming ads which need to be changed.

You'll see just how easy it is to do this in this live walk-through.

With the explosion of mobile traffic, catering for mobile traffic is a critical component to every account.

So, in this lecture we go through how to adjust your campaigns to target mobile visitors using mobile bid adjustments, mobile ad extensions and creating mobile only ads.

Also, we show you which is the optimal ad position to be in for a mobile which is often why you need to implement mobile bid adjustments.

In this lecture we will show you which free tool you can use to see just how mobile friendly your website is....

This video touches on the list of tasks to do on a weekly, monthly and quarterly basis to continually optimise your account.

By doing these tasks, you will hopefully continually tweak and improve your account performance.