Advanced Facebook Ads & Instagram Ads Mastery Course - 2025

Learn how to create a Facebook business page to run ads, including steps to name your page, choose a category, add a description, and upload a display and cover picture.

Learn the difference between Facebook ad manager and Facebook business manager, including setting up ad accounts, managing assets under one umbrella, and running multiple accounts for freelancers or businesses.

Set up and manage a Facebook business manager account, add pages and ad accounts, assign team members, connect Instagram and WhatsApp, verify domains for ads, and open Ads Manager.

Verify domains in business manager by adding a domain under brand safety, choosing a verification method (tag, DNS, or file), and placing the provided tag in your site’s head.

Install the Facebook pixel on your website to track leads and optimize ads, using manual head code or a WordPress plugin, and set up a lead event.

Explore the Facebook ads structure, from campaigns to ad sets and ads, segment by country, select objectives, test variations, and set budgets for optimized performance.

Learn to set up a Facebook ad set for India, choose website conversion, optimize delivery for impressions, and manage placements, budget, and inventory for effective Instagram and Audience Network ads.

Develop a clear buyer persona by profiling the ideal buyer, identify pain points and goals, and craft laser-focused Facebook and Instagram ad messaging for precise audience targeting.

Apply interest and behavior based targeting, using layered prospecting to laser-focus MBA audiences by education, MBA interest, and exclusions like masters, then test India vs tier-one cities for precision.

Learn to build remarketing and custom audiences by targeting website visitors, page visitors, and engaged users on Facebook and Instagram, then exclude them to avoid duplicate spend.

Master Facebook ad setup and design by building layered targeting for lookalike and prospecting, crafting compelling single-image, carousel, or collection ads with Canva and ad library inspiration.

Write concise primary text with a hook, list benefits, and a clear call to action, paired with a precise headline; test 3–4 ad variants and track with pixel.

Learn to set up high-quality lead generation campaigns on Facebook and Instagram, using lead forms or landing pages, with smart placements, laser-focused audiences, and value-driven optimization.

Learn two practical methods to download leads from Facebook ads. Access leads via the results hyperlink in the ad section, or through instant forms in business tools, exporting to Excel.

See a live conversion campaign in action: CBO budget, top Indian cities targeting, multiple ads, and 8.5 ROAS, boosted by a low-price irresistible offer and pixel events.