Advanced Executive Recruiting & Hiring
4.2 (190 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
773 students enrolled

Advanced Executive Recruiting & Hiring

Master the critical elements of executive hiring and consistently bring the best talent into your team!
4.2 (190 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
773 students enrolled
Created by Jason Sanders
Last updated 11/2015
English [Auto]
Current price: $23.99 Original price: $34.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 2.5 hours on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Consistently attract the best executive talent
  • Make more successful hiring decisions using 2 critical questions and a 10 point assessment
  • Thrill candidates by making compelling offers without overpaying
  • Professional recruiting experience

Competition for the best executive talent is fierce. Without the right toolkit, you will be stuck hiring mediocre candidates, creating an ineffective team, demotivating employees and setting the stage for turnover.

Jack Welch once said, “The team with the best players wins!” There are specific steps that you can follow to attract, screen and hire those best players and that is what this course is about.

This course reveals the most critical elements you need to implement to go from an average recruiter to a superstar! You must have mastered the fundamentals of recruiting in order to learn best practices for

  1. Attracting candidates - Describe your company and downplay the position you need to fill
  2. Screening candidates - Balance your gut reactions with logic using two simple interview questions and our assessment form
  3. Thrilling candidates with your offer – hold back compensation to start and be generous to close

Use the techniques you learn in this course and access it over and over to ensure you hire the best candidates consistently and make sure they are excited to join your organization.

Who this course is for:
  • Experienced internal recruiters that want greater impact in their organizations
  • HR professionals that recruit as part of their job
  • Experienced third party recruiters that want to improve their ability to serve clients
  • Hiring managers that want to improve the quality of their teams
  • Experienced recruiters that want more influence and organizational responsibility
  • NOT for newbie recruiters
Course content
Expand all 43 lectures 02:53:20
+ Introduction and what you will get out of this course
2 lectures 08:54

Welcome to the Advanced Executive Recruiting and Hiring Course! By the end of this course you will be able to consistently attract and hire great executive talent, you will screen candidates more effectively and you will thrill them with the employment offers that you extend.

Preview 01:53

Get to know more about Jason Sanders, Founder and Managing Director of Flycast Executive Search and Training. Yes, there is a picture of a cat included!

Preview 07:01
+ Who do you want to hire?
5 lectures 11:28

When you create a business case for hiring, you begin your search on strong footing. It's not that difficult to accomplish, but is necessary in order to justify the hire, screen against appropriate criteria and attract candidates. You project stability, which will also help you address any concerns of your staff, if they arise.

Make the case for your new hire.

Most people have heard of SMART objectives, but few use them as guidelines for hiring. Having a clear understanding of your objectives for the role you are hiring is the key to making successful hires. Hiring is about more that filling a seat or accomplishing a set of tasks, it's about addressing business problems. Those can be addressed most effectively if you describe the specifics before you begin.

Use SMART Objectives for your search.

Translating your business objectives and goals into specific responsibilities will help you communicate most effectively in a simple, clear and understandable way. Responsibilities should be reduced to the most critical to be powerful and these can then be used to easily communicate with candidates and other stakeholders.

Clarify the responsibilities of the role.

A few key qualifications can typically summarize all that you need to hire the right person. Most position descriptions offer a long list of qualifications, which can confuse candidates and interviewers. They prevent you from seeing the forest for the trees because they make you focus too much on details and too little on the reason for hiring in the first place. Minimize the number of qualifications and make them as powerful as possible for success!

Translate responsibilities into qualifications

This worksheet describes a detailed process that you can use to launch your search effectively. It draws on the principles learned in this section and draws out your emotional responses and instinct as well as your logic, in order to lay the strongest possible foundation for your executive search.

WORKSHEET: Envision the ideal candidate
2 pages
+ Attract the best candidates.
6 lectures 25:18

Use the psychology of dreams to attract career driven professionals. You will recruit the best candidates if you use the principles found in this section. We will discuss the Career Case, your company's mission and how to use these throughout the hiring process to help candidates understand your vision and join your company with the right mindset.

The principles of attraction.

You must create a Career Case before presenting your open position to any potential candidate. This means looking at the position from the candidate's point-of-view and asking the question, "Why would someone want to accept this position?" It incorporates your vision, mission and the job to create an attractive picture for the role. What's more? It helps you screen more effectively!

Preview 02:22

Translate your business case and vision into the Career Case using this method. The method sets the context for the message you wish to transmit to prospective hires.

This lesson covers a step-by-step method for creating the case using elements of the position that you already know well.

Create your Career Case

Once you have created a Career Case, you must use it well to have a maximum impact on candidates before and during the interview process. Focus on simplicity and distribute the information appropriately to have the greatest effect.

Unleash your position on the world!

When you begin your conversations by talking about the job, you take the mystery out of the conversation. You may push the best candidates away without understanding why. Use this technique to capture your prospects' attention and imagination.

By describing the opportunity in the way we discuss here, you will attract candidates more effectively and give yourself the opportunity to screen more deeply.

Describe the opportunity, not the position.

This bonus lesson provides a more in-depth, sweeping view of the Career Case and how to use it. It is a good supplement to concepts learned in this section.

BONUS: The Career Case in depth
+ Use powerful phone techniques to attract, screen and build relationships.
6 lectures 30:06

What do you really want to get out of a phone screen? Is it just about deciding whether there is a good fit, or is there something more...

What is your objective in the first call?

You set the stage for a successful interview with a powerful introduction. Remember, you need to sell yourself and the opportunity before screening and a strong introduction makes that much easier.

Your introduction does not need to be long, in fact it shouldn't be. You just want to establish the credibility and interest required to fully engage your candidates.

Remember that the best candidate's have multiple career options, so recognize that fact and begin your phone screens with an attractive introduction.

Introduce yourself with power.

Make more effective use of the time you spend with each candidate and prospect. Use this technique to set expectations in the call and get the following benefits:

  1. Maximize the use of your time
  2. Boost candidate confidence in you
  3. Screen more effectively
  4. Gain a better handle on their interest level, AND
  5. Short circuit candidates that go on and on and on and on and on and on and on and on and on and so forth...
Set candidate expectations for more productive phone calls.

Salary negotiation arguably starts before you even get on the phone, and most certainly begins as you describe the position and get to know your candidate.

The most obvious demonstration comes when you ask for your candidate's current compensation or expectations in the future. Or when they ask you! Either way, addressing this issue early and effectively is key to a successful hire and ultimately, a happy employee.

Learn the Columbo method of negotiation in this video!

Negotiate from the outset or face the consequences.

Your inbox is full, your hair is on fire, and now you have to respond to all these candidates that you will never need anyway. Or will you? 

When you recruit candidates for your company, you create multiple opportunities for yourself. The most obvious being to hire someone immediately to solve whatever business problem you are facing. But there are other benefits as well.

You may need to make another hire in the future, you may want a referral to someone other than your candidate, you may need a job at some point, and guess who the hiring manager turns out to be? A former candidate! And, of course you always want to leave a good impression to enhance your brand. 

Make it easy on yourself and set up an easy code for responding to candidates and reap the rewards of the strong relationships you build throughout your career

Have a code when responding to candidates.

Just because you have a code doesn't mean it's easy to reject people. You must find the right words to preserve your most valuable potential relationships.

BONUS: How to say no to candidates
+ Your secret hiring weapons: Logic, Emotion and Instinct.
6 lectures 30:59

What are emotion, instinct and logic anyway?

The alchemy of the big three internal influences.

Trying to keep a lid on things just isn't going to work. And, just because she's crazy doesn't mean she's not right. Stop trying to control them and use your emotions to your benefit.  This video covers the creation of an interview plan that tempers and leverages your emotional reactions during an interview

My crazy ex-girlfriend. Emotions.

This video not only reveals the single most powerful interview question you can ask; it explains how to use it. We go through several possible example answers to show how to think about these responses. You will learn that how a candidate responds is often more important than what they actually accomplished.

The best interview question ever

This question taps into your candidates' imaginations. It has it's limits though because it does lead candidates to answer what they think you are looking for. If you listen closely, though, you will get a lot out of their answers. 

The second best interview question ever.

Although recruiting is an emotional and instinctual sport, logic holds its own in the arena.

Rationale for coherent deduction via left cerebral hemisphere. Logic.

It all comes down to instinct if you want to make the best hiring decisions. Combine your experience, emotions, logic to bring out your true gut feel.

Say hello to my little voice. Instinct.
+ The evaluation of the executive.
11 lectures 20:04

This methodology will enable you to make the best hiring decisions by focusing on eight primary assessment areas. It allows you to implement what you now know about logic, instinct and emotion. This is your guide, your little black book, your Plato, your Tenzing Norgay.

Preview 01:57

Sustained energy is more important than short spurts. How do you evaluate that?


Have you heard the phrase, "past performance is the best indicator of future results?" It's important to work this into your evaluations without letting it dominate your thinking.

Preview 01:12

Accomplishments and performance are a little different. Here's what sets them apart.

Preview 01:29

Give experience it's due without relying on it as a primary indicator of success.

Education and Experience

How your candidate thinks about a problem is critical to their being able to take on a leadership role within your organization.

Problem Solving

Leadership has many definitions and the best organizations have many leaders. But, leader doesn't mean only the top executives, even the most junior people in your organization must demonstrate leadership in order for your company to function at its peak performance level.


Character provides a foundation for everything that an employee does. Make sure your candidate's character lines up with your organization's for best results.

Character and Values

Cultural fit is not just a feeling, but your emotional and instinctual reactions to a candidate provide an importantr basis for evaluation in this category.

Cultural Fit

Bring everything together to create a balanced view of every candidate. Be careful not to try to cover too much ground in an individual interview. Hiring is a process that unfolds over time and your evaluation should follow a reasonable pace. Bring others into the process for best results.

How to use what you've learned in this section

This template will help you evaluate all your candidates.

Assessment Grid
1 page
+ Bring your candidate in for landing
6 lectures 23:20
So, you think negotiation comes after the final interview?
Broach the subject of compensation.

What to avoid in order to execute an effective negotiation.

Closing the deal
What's next?

We put together an entire booklet of class notes covering every lecture in the course. Sit back and enjoy the course and you'll have this as a reference guide. Download it at the start, if you like spoilers!

13 pages