The Branding Blueprint: From Positioning to Scaling
What you'll learn
- You will clearly understand how to position your brand to attract a premium customer.
- You will clearly understand how to capture your product and social media photography, design your logo, website, marketing materials, and product packaging.
- You will clearly understand how to design a bold and consistent brand personality.
- You will clearly understand how to scale your small business brand marketing, product line, and distribution.
- You will learn how to position your brand as an authority brand and transform it from a commodity business to a premium brand.
Requirements
- Before you purchase this course, please read the course description and watch the free preview videos. Ensure that this content is what you are looking for; if not, you still have 30 days to refund your money!
- This course will talk about branding for small businesses with a physical product.
- You will need to have a basic understanding of branding fundamentals.
- This course will be talking about different aspects of creating successful brands such as business fundamentals, consumers' behaviors, and visual communication, so please keep an open mind, if there is something that you can not understand, you are more than welcome to leave me a message.
- The course is packed with visuals and examples, a lot to cover in 120 mins, so you need to be 100% in focus, no multitasking! Make sure to grab a notebook and a cup of a drink that you desire.
Description
Are you seeking to catapult your small business to the next level with advanced branding strategies? Welcome to this comprehensive course specifically tailored for those with a basic grasp of branding.
This course is primarily designed for online businesses with physical products, but rest assured; it is equally beneficial for all small businesses. All it requires is an open mind to extrapolate the knowledge to your business context.
The three main pillars you'll learn to optimize and scale your brand:
1. Mastering Brand Positioning and Differentiation:
Goodbye to the world of price wars and commoditized businesses! Discover how to position your brand strategically using the 4P's of marketing. I'll teach you to become a sought-after brand that doesn't compromise customer experience or quality. Learn the art of differentiation, appealing to a niche market of lucrative customers. This course will guide you from a scattered approach to a strategic one.
2. Crafting a Visually Compelling Brand Personality:
The aesthetics of your brand is a decisive factor for success. This course will take you on a deep dive into the world of brand visual presentation and personality. We will explore how to design your brand logo, packaging, and online store presence to tell your unique brand story in the most visually appealing way. Learn to leverage brand archetypes for consistency and appeal, ensuring your brand resonates with your target audience. Plus, gain insights into my secret techniques for drawing inspiration for your unique brand style.
3. Strategically Scaling Marketing, Product Line, and Distribution:
When your brand foundations are sturdy, it's time to take the giant leap! This course section is designed to help you scale your brand to reach a broader audience. Learn to enhance your marketing efforts across various channels, expand your product line, and increase distribution to meet your growing customer base. Whether your customers are online or offline, retail or wholesale, local or international, I'll guide you through the best strategies to reach them.
A bonus? An insightful case study of a $198M brands to help you connect the dots and implement these lessons into your business.
This course offers a concise, result-oriented approach to brand optimization and scaling. I've designed it with straightforward yet challenging exercises to transform your mindset about branding. Save yourself from guesswork, frustration, and wasted resources with our real-life case studies and examples.
If you're a small brand struggling to optimize and scale profitability, this course could be your game-changer. Remember, there's no room for impractical theories or fluff here – just measurable and impactful branding strategies.
Who this course is for:
- Entrepreneurs with a small brand and want to scale their brand.
- Entrepreneurs are struggling with making their brands profitable.
- Entrepreneurs are struggling with branding their small business and looking for a simple strategic and systematic approach to optimize their brand.
- Marketing, sales consultants, and professionals seek a better understanding of branding.
- Visual designers seek a better understanding of the relationship between business, marketing, branding, and design.
- Not for someone looking to make a quick buck in a short time.
- Not for someone looking for quick tips on how to increase social media following massively.
Instructor
- 4.7 Instructor Rating
- 1,045 Reviews
- 75,597 Students
- 7 Courses
Nour Boustani is a well-rounded individual with extensive experience in digital marketing and entrepreneurship. During his childhood, Nour was exposed to the industry, enabling him to hone in on imperative skills and become an expert in his field. He got involved in his family business at the young age of twelve, manufacturing candy.
Since 2006, Nour has immersed himself in his professional development, starting with his strategic relocation to Shanghai, China. Over the years, he has studied visual communication, design, trading, and marketing. Being based in the epicenter of commerce, Nour has had the opportunity to collaborate with brands from all ends of the spectrum, from enormous corporations to small businesses.
Currently, Nour combines all of his valuable knowledge and impressive background to empower others in building their brands. He instills crucial techniques and a calculated approach to ensure his students have the key to creating a lucrative and long-lasting business.
Nour emphasizes the power of education, which is why he has framed his courses and teachings in a comprehensive and affordable way. He operates on the notion that everyone should have access to tools that may lead them to a better future.