Advanced Brainstorm Techniques
What you'll learn
- How to Facilitate Successful Brainstorms
- How to set-up a productive meeting
- How to generate creative ideas using lateral thinking methods
- How to evaluate ideas and select winners
- Unlock the creativity in you and your team.
- 14 Powerful Advanced Brainstorming Techniques
- Generate, rank and exploit new product ideas
- Drive innovation by creating and choosing breakthrough concepts
- How to use SWOT Analysis
- No prerequisites
Unlock the creativity in you and your team by learning how to run really effective brainstorms, ideation sessions and ideas meetings. This course takes you beyond basic brainstorming into powerful methods which displace people out of their comfort zones and enable them to generate many radical ideas. You will learn how to evaluate and refine the initial ideas so as to select a handful of winning ideas to implement.
The course steps you through the structure of a successful brainstorm by explaining how and when you use divergent thinking and convergent thinking. It includes 14 brainstorming tools which are proven to deliver great ideas. It shows how you select the best ideas. It includes the remarkable How? Wow! Now! method for voting on ideas. Although it is primarily focussed on group activities, the course contains methods which you can use on your own to boost your personal creativity. The 14 brainstorm methods are varied, energizing, entertaining and highly effective.
When you complete this course you will be able to run highly effective brainstorms which deliver actionable results for your team, your department and your organisation. It will help enable you to drive innovation and advance your career. You will become known as someone who can lead teams to achieve creative and successful solutions to important problems.
As a bonus we have added a lecture on SWOT analysis - a brainstorm technique to explore Strengths, Weaknesses, Opportunities and Threats. It is a powerful tool for building business strategies and marketing plans.
Who this course is for:
- Team Leaders, Managers, Facilitators
- Anyone who wants to get great ideas
Paul Sloane gained a first class degree in Engineering from Cambridge University. He came top of Sales School at IBM. He went on to become a Marketing Director, Managing Director and CEO of software companies. He has written over 20 books which have sold over 2 million copies in total. His most popular books are entitled:
How to Be a Brilliant Thinker
The Leader's Guide to Lateral Thinking Skills
Think like an Innovator
Lateral Thinking Puzzlers.
Paul runs leadership and innovation master classes with top corporations around the world. He has been a visiting lecturer at Cambridge University, Lancaster University, Henley Business School and the Mumbai Institute of Technology. His Tedx talk is available on Youtube. It is entitled 'Are your Open-Minded?' He is a facilitator at Bracknell Careers Springboard where he helps job-seekers get back into work.