Advanced Brainstorm Techniques
4.8 (24 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,414 students enrolled

Advanced Brainstorm Techniques

Drive Innovation by Facilitating Meetings which Generate Terrific Ideas
Highest Rated
4.8 (24 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,414 students enrolled
Created by Paul Sloane
Last updated 8/2019
English
English [Auto]
Current price: $41.99 Original price: $69.99 Discount: 40% off
2 days left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to Facilitate Successful Brainstorms
  • How to set-up a productive meeting
  • How to generate creative ideas using lateral thinking methods
  • How to evaluate ideas and select winners
  • Unlock the creativity in you and your team.
  • 12 Powerful Advanced Brainstorming Techniques
  • Generate, rank and exploit new product ideas
  • Drive innovation by creating and choosing breakthrough concepts
Requirements
  • No prerequisites
Description

Unlock the creativity in you and your team by learning how to run really effective brainstorms, ideation sessions and ideas meetings.  This course takes you beyond basic brainstorming into powerful methods which displace people out of their comfort zones and enable them to generate many radical ideas.  You learn how to evaluate and refine the initial ideas so as to select a handful of winning ideas to implement.

The course steps you through the structure of a successful brainstorm by explaining how and when you use divergent thinking and convergent thinking.  It includes 12 brainstorming tools which are proven to deliver great ideas.  It shows how you select the best ideas.  It includes the remarkable How? Wow! Now! method for voting on ideas.  Although it is primarily focussed on group activities, the course contains methods which you can use on your own to boost your personal creativity.

When you complete this course you will be able to run highly effective brainstorms which deliver actionable results for your team, your department and your organisation.   It will help enable you to drive innovation and advance your career.

Who this course is for:
  • Team Leaders, Managers, Facilitators
  • Anyone who wants to get great ideas
Course content
Expand all 12 lectures 01:39:36
+ Introduction
1 lecture 02:19

Paul Sloane introduces the course and starts with a story about an outrageous idea that led to a great idea in a brainstorm.

Preview 02:19
+ The Basics. The Set-up, Brainstorm Principles, The Structure, Evaluating ideas
2 lectures 23:26

The set-up, the group, principles of brainstorming.

Preview 14:27

Students learn how to evaluate and select ideas using criteria, how to use How, Wow Now.  And how to turn ideas into action.

Evaluating and Selecting Ideas
08:59
+ Icebreakers and SCAMPER
2 lectures 14:11

Paul Sloane describes a number of icebreakers including the Gestures Exercise which is described in the associated resource.

Preview 03:52

A powerful method for product or service innovations.

SCAMPER
10:19
+ Nominal Method, Pass the Parcel, Redefine the Problem, Reverse the Problem
2 lectures 20:31
Nominal Method and Pass the Parcel
11:25
Redefine the Problem and Reverse the Problem
09:06
+ Lateral Methods - Random Word and What if? Similes and Freewriting.
2 lectures 15:46
Random Word and What if? Methods
08:25
Similies and Freewriting
07:21
+ Three more methods and Summary
2 lectures 21:09
Transformers, Break the Rules, Idea Cards
09:50
Summary
11:19