Apartment Locator Crash Course (Real Estate Agents)

Start using a Google Calendar & create some basic recurring events at the same time. Keep it simple:

1. Wake up & breakfast 7am - 8am ☀️

2. Workout 8am - 9am

3. Work & Client Follow Up 10am - 5:30pm

4. Film Content 5:30pm - 6:30pm

5. Dinner/Family Time 7pm - 9pm

6. Get In Bed 10pm
   It may take you an hour to get asleep by 11pm, then sleep for 8 hours & wake up at 7am

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Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

Stoicism is a school of philosophy that hails from ancient Greece and Rome in the early parts of the 3rd century, BC. It is a philosophy of life that maximizes positive emotions, reduces negative emotions and helps individuals to hone their virtues of character.

Action Items

1. Understand how to become a Stoic Locator. Stay positive and move on when you can't control certain business events.

2. If the lead is unqualified, then cancel the appointment on your IQ Calendar & move on!

3. We are no longer teaching Calendly, we have switched everything over to Locator IQ

Understand the concept of Positive & Negative Feedback Loop Cycles in Mental Health

BONUS MINDSET VIDEO:

Go to Extras > Fix This Problem for Good

Spelling is casting spells on people to influence. Understand the importance of our words and pronunciation, and vernacular in real estate. It never mattered more in any other industry.

1. Minute 1:10 - Understand the concept of "Prorating the Special"

2. Minute 5:05 - Story of how I personally learned this lesson

3. Minute 10:26 - How to "Up-Sell" your client to a more expensive apartment

   
   

⚠️ BONUS MINDSET VIDEO 

Go to Extras> Fix this Problem for Good

Action Items

1. Understand why vernacular & spelling is so very important in real estate.

2. Download a "1 new word a day" app on your phone.

3. Set your screensaver to show new vocabulary words like I do...it helps!

✔️ Access our course, community, and support team right in your pocket at all times!

Download the Skool App on your mobile device (Linked in resources)

We’re thrilled to dive into the program with you! For quick answers, adopt a “Google It Now” GIN mentality or use ChatGPT on your phone for instant answers.

For complex questions, record a Loom or NAL Video question for clarity & message the share link to Pierre in our Skool Community (Link down below). This helps us help you faster!

⚠️ 8-Week LIVE Coaching (Add-On)

Chat with us on Skool to express your interest or click the link below to book a call. This is the MOST impactful way we can support you and guarantee your success as a Locator!

Ready to Go Further? Join Our Skool Community (Link in resources)

Want more than just course content? Join our official Skool community for:

• Weekly live group coaching calls

• Access to exclusive modules like our real-time shadowing lessons

• A FREE 30-min kickoff call with our head coach

• Plus, member-only discounts

All for just $67/month — it’s a no-brainer.

❗️NOTE: Try speeding up the video! Click the "settings icon" in the video > Select 1.5x Speed

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I'm going to teach you the basics of using Spark Apartment Data, the database we recommend for our apartment locator business. This database is the number one tool that will determine whether or not you're a great locator. I'll show you how to effectively use this database so you can locate properly.

We'll cover important policies, how to add clients, and how to run a basic search. By manipulating your database and focusing on one market, you can earn over five figures in a month. Let's get started!

1. Optimize Settings

2. When to hide names

3. Draw a circle on map

4. How to close rental houses

5. Extra filters

6. Search by management co

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Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

❗️NOTE: Try speeding up the video! Click the "settings icon" in the video > Select 1.5x Speed

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I'm going to show you how to become a better Apartment Locator without having to drive around your entire city and doing countless tours that you're probably going to forget.

By the end of the week, you'll become a fantastic Apartment Locator, and you'll have a better understanding of your market. So, grab your coffee or mate tea, and let's get started!

❗️NOTE: Try speeding up the video! Click the "settings icon" in the video > Select 1.5x Speed

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I'm going to teach you the basics of using Smart Apartment Data, the database we recommend for our Apartment Locator business. This database is the number one tool that will determine whether or not you're a great locator. I'll show you how to effectively use this database so you can locate properly.

We'll cover important policies, how to add clients, and how to run a basic search. By manipulating your database and focusing on one market, you can earn over five figures in a month. Let's get started!

❗️NOTE: Try speeding up the video! Click the "settings icon" in the video > Select 1.5x Speed

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I'm going to show you how to become a better locator without having to drive around your entire city and doing countless tours that you'll end up forgetting.

I'm going to ask you to do a week of training in the comfort of your own home, for just a couple of hours a day.

By the end of the week, you'll become a fantastic apartment locator, and you'll have a better understanding of your market. So, grab your coffee or tea, and let's get started!

❗️NOTE: Try speeding up the video! Click the "settings icon" in the video > Select 1.5x Speed

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This video demonstrates the process of finding and securing apartment listings that offer commissions in markets lacking traditional locator databases like SMART & SPARK.

Key Steps:

1. Understanding the Possibility:

   • Recognize that profitable apartment locating is feasible even in areas without a locator database. Success stories from various states and even international locations like the U.S. Virgin Islands confirm this.

2. Initial Outreach:

   • Contact a small number of properties (2-5). Reach out to private landlords or management of these properties to ask permission to refer tenants. Use the provided professional 4K video and email template to introduce the locator service.

3. Using Tools:

   • Leverage Locator IQ for streamlined prospecting and organizing contacts.

   • Use our Google Sheets templates below to create and maintain a custom database of properties allowing referrals.

4. Property Spreadsheet Management:

   • Maintain two Google Sheets: one for external use (client-facing) and one for internal tracking. Ensure these are regularly updated with property details, contact information, and commission agreements.

5. Content Sharing:

   • Upload and share property videos and photos through Google Drive. Ensure access settings allow anyone with the link to view the content, enhancing transparency and trust with potential clients.

6. Client Communication:

   • Distribute property information through a well-organized Google Sheet link. This sheet should be client-facing and provide all necessary details for them to explore options independently.

   
   

Result Expectations:

By following these guidelines, locators can successfully operate in non-database markets, offering a valuable service to property managers and earning commissions from successful tenant referrals. This method proves effective even in lesser-known markets, providing a competitive edge due to low saturation.

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⚠️ All it takes is 3 or more buildings that will allow you to refer to them in exchange for a month of the contract as commission, for you to generate $12k+ that month.

❗️When in doubt, just remember: our student Jasmine from the Virgin Islands did $3900 in 4 days with nothing but private landlords in her un-popular market on the islands with nothing but this exact method outlined above & organic marketing.

Also, our other student Rahdia was able to make this model work in the un-popular market of Maryland! She says locating is the easiest niche in real estate she's ever focused on and couldn't be happier!

❤️ YOU. GOT. THIS!

ADDITIONAL:

? How to Send Invoice > Go to next module "Create Invoice and Get Paid"

✔️ Explained on Spark database (TX)

✔️ Explained on Smart database (TX, FL, CO, GA, IL, TN)

No Database available? Use Canva, Quickbooks, or Google Drive to generate a generic invoice.

1. 8 Week Live Coaching Students: Book your "End of Week" call.

2. Make sure you did the steps over the 7 days above & TOOK NOTES!

3. DO NOT SKIP THIS WEEK! OR I WILL JUMP OUT OF THE SCREEN & SLAP YOU

Ready to Go Further? Join Our Skool Community (Link in resources)

Want more than just course content? Join our official Skool community for:

• Weekly live group coaching calls

• Access to exclusive modules like our real-time shadowing lessons

• A FREE 30-min kickoff call with our head coach

• Plus, member-only discounts

All for just $67/month — it’s a no-brainer.

Meet Tina, your NAL coach - Let's build your world class business infrastructure together!

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Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

Goal: Show students how to open their Locator IQ account and arrange the basic settings.

Key Points to Cover:

• How to sign up and log in.

• Basic tour of the dashboard.

• Simple ways to add team members.

⚠️ To Do: Complete the Locator IQ Community Set-up Course or Hire us to complete your Domain, Settings & A2P application with you on a 1 hr zoom call! DM us for more info.

This video discusses the power of an SLO in digital marketing and how we will use it to quickly earn back the cost of your entire $8500 investment ASAP. Make sure your FB profile is optimized by watching Week 5: Organic Osmosis> Set Up Facebook & IG Profile first before doing this!

Action Items

1. Understand How To Work the Leads in Locator IQ Pipeline

2. Create your own SLO mission statement - use ChatGPT (linked in resources) to paraphrase

3. Quickly close the leads that come in through your mission statement post!

4. In week 6 we will set it to auto repost itself. I know... it's gonna be great!

• Goal: Set up Zoom meetings and a built-in IQ calendar so you don’t need outside tools like Calendly.

Key Points to Cover:

• Connecting your Zoom account in Locator IQ.

• Editing calendar with your info

• Avoiding double-bookings and time zone problems.

Minute: 8:00 - How to set Zoom to auto record every call

• Goal: Help students make a survey form that “checks” each lead’s needs & qualifications before they book a call.

Key Points to Cover:

• Picking the right questions (budget, move-in date, location).

• Putting the form into your funnel so leads fill it out.

• Keeping form answers in one place for easy access. (IQ Pipeline)

• Redirecting the lead to our calendar page in IQ so they book

• Goal: Teach how to build a simple funnel that catches potential renters.

Key Points to Cover:

• What a funnel is and why you need one.

• Making a main page that draws in leads (like a “home base” for your funnel).

• Adding steps to guide leads toward booking a call.

• Testing your funnel to be sure it works.

• Goal: Organize leads with pipelines, tags, and tasks so no one slips through the cracks.

Key Points to Cover:

• Making a simple pipeline (New, Contacted, Toured, etc.).

• Tagging leads (by budget, area, or move-in date).

• Setting daily reminders to follow up.

• Checking reports to see how many leads turn into leases.

• Goal: Automating Follow-Ups - Use automatic messages (email, text, voicemail) to “treat” leads and keep them engaged.

Key Points to Cover:

• Basic steps to set up drip campaigns in Locator IQ.

• Writing short, friendly emails and texts.

• Recording voicemail messages for a personal touch.

• Picking the best times to send these messages so you don’t bug leads too much.

Goal: Show how to keep your Locator IQ system in good shape and keep growing.

Key Points to Cover:

• Changing drip campaigns as the market changes.

• Trying out different pages and messages to see what works best.

• Watching for updates in Locator IQ and how they can help.

• Simple troubleshooting tips and a final Q&A.

How to A|B test emails & text messages in Locator IQ > Automations > Workflows

Tasks & Notifications

✨ How to configure your tasks settings & check for notifications inside of Locator IQ

Vision = Notifications
Tasks = Vitals

...lol

“Phone & Pulse” – Keep communications alive with a direct pulse to your phone number!

✔️ Purchase your IQ phone number so you can call using IQ & auto record the calls into the client card. We provide discounted wholesale pricing  for your calls & texts through Twilio!

⚠️ Buying an IQ number is $2. Calling & Texting through IQ is EVEN CHEAPER than directly connecting to Twilio yourself, thx to our pre-negotiated deal. We are already saving you the most amount of money by using Locator IQ for everything.

Putting It All Together

By the end of Week 3, students should have:

1. A fully functioning sales funnel that smoothly guides prospective renters from awareness to a scheduled Zoom consultation.

2. An integrated survey form to qualify leads and save time.

3. Automated follow-up sequences (email, text, voicemail) that keep them top-of-mind with prospective renters.

4. A streamlined CRM pipeline that ensures organized lead flow and effective tracking of every stage of the sales process.

5. The confidence to continuously optimize and maintain the system with advanced strategies, testing, and updates.

Ready to Go Further? Join Our Skool Community (Link in resources)

Want more than just course content? Join our official Skool community for:

• Weekly live group coaching calls

• Access to exclusive modules like our real-time shadowing lessons

• A FREE 30-min kickoff call with our head coach

• Plus, member-only discounts

All for just $67/month — it’s a no-brainer.

Key Benefits

• Build Better Connections: Imitating in-person interactions boosts trust and rapport.

• Improve Collections: When properties give payment push-back, share the pre-recorded zoom link to reduce back & forth headaches.

• Social Media Clips: Run the zoom call link through Opus Clip Pro to auto generate call highlight clips for social media

✨ Extra Video Lesson (How to Grow Your Confidence)

Go to Extras> Grow Your Confidence

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Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

Auto Record

★ For the video guide, start at minute 8

Only available on the Zoom pro paid version. It's worth it:

1. Review past calls & improve

2. Collections support when faced with push-back

3. Use in Week 6 to run the recorded link through Opus Clip Pro to generate many clips of call highlights! Post the clips as content for Social Media Type 2

1. Keep your webcam or camera lens at eye-level

2. Invest in Neewer Round Lighting 18" (See link in Resources below.)

3. Invest in Shure SV7+ Microphone (See link in Resources below.)

4. Stabilize Your internet with the Netgear Orbi (See link in Resources below.)

5. Keep your background surroundings clean!

• Use Loom or NAL Video to show where the client can check for live pricing themselves.

• Have them tour Monday - Friday during normal working hours.

• Saturday some properties require a scheduled tour due to low staffing.

• Explain these 2 points ON THE ZOOM CALL & Save in your Database email template

⚠️ Another Important Follow Up Video

? Go to Extras> Text Like a Super Agent! Apple Devices

✨ The Ultimate Top Producer - Follow Up Secret

NAL Video is like Loom but with preferred Locator features!
We can even send an email and the video link, scheduled for the future.

Go to IQ > Calendar > Appointments to see the timezone automatically formatted for you by hovering over it.

⚠️ You DON'T need to use or pay for Calendly! This step is optional.

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Locator IQ has a built in calendar that does the same thing as Calendly! But if you INSIST on using your pre-existing Calendly calendar events - Then follow this guide to integrate it with Locator IQ. We got you covered!

Over 2 full days, we will call all apartments on our database to find 3 apartments in each major area that truly accept felonies. Add them to your felony Google doc. We will be sending this short list of 3 apartments to all future felony clients we may work.

Day 1: Filter for "Felony accepted" policy using Spark database which is FREE through your IQ Premium membership. Filter for North and call the apartments to ask about their policies. Do the same thing for South location & Central. Add to Google doc.

Day 2: Repeat above for the West & East & Downtown locations on your database and add to the Google doc.

The challenges of finding pet-friendly apartments for clients with breed-restricted dogs. I explain how even highly qualified applicants can get denied due to their dog's breed.

I provide a solution by suggesting that clients obtain an emotional support animal (ESA) letter through a licensed therapist. I recommend a website called ESA Pet.

By sharing this resource with clients, you can help them bypass breed restrictions and save them thousands of dollars in pet fees and deposits.

Just use the link we provide below.

Due to fair housing laws, we cannot directly discuss crime in a way that influences housing choices. We explore the concept of steering and how it relates to apartment locating.

I provide a helpful response when clients inquire about crime rates and share a resource called crimegrade.org (See link in Resources below), which allows users to search crime data by zip code.

Your calls should be under 15 mins

Stick to the Zoom call script.

Highlights

1. Congrats on finishing up the Zoom week!

2. Follow the Call Script (See link in Resources below) & You'll Be OK

3. Understand WHY (See link in Resources below) we don't Schedule Tours M - F & Don't Confirm Pricing  (Go to Week 4: Zoom Zoning> ❌ Don't Confirm Prices or Set Tours)

4. ⚠️ Set your Zoom settings to Auto Record (Go to Week 4: Zoom Zoning> Auto Record)

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Sponsored NAL agents, we pay for your...

1. Zoom Pro
2. Locator IQ
3. Handle Collections
4. NAL Rebate & NAL Connect & NAL Video!
5. Email Domain (YourNAME@locator.rent)

Ready to Go Further? Join Our Skool Community (Link in resources)

Want more than just course content? Join our official Skool community for:

• Weekly live group coaching calls

• Access to exclusive modules like our real-time shadowing lessons

• A FREE 30-min kickoff call with our head coach

• Plus, member-only discounts

All for just $67/month — it’s a no-brainer.

• What is Organic Marketing for Locators

• Recap Up to This Point

-----------------------------------------------------------------------------------------------------------------------

Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

Steps for IG & FB

1. Make your profile Public Not Private

2. Add your bio:
   ✨ FREE AUSTIN APARTMENT LOCATOR
   ✔️ Top Producer - Over 200 clients helped
   ✔️ Book A Quick Call

3. Add a banner image from Canva (See link in Resources below.)

4. Get rid of any kind of unprofessional content/photos.

5. Add at least 3 posts on your profile feed talking about the benefits of using you as a locator end with a CTA to book a call & share your IQ Survey link

Instagram Story Highlights
- Add 3 titles: Breakdown, Reviews, & Calls

- Switch to a professional account not personal

Pierre provides the strategy for finding the best apartment deals to advertise:

• Specialize in a specific area

• Use search filters to find apartments with big specials & low market rents.

Log into Google DRIVE. Create folders of each property to save pictures, video tours & ad descriptions. Use a separate physical (Solid State Drive) to back everything up on.

✨ In this video, I guide you through the process of manually posting an ad on Marketplace & Craigslist.

1. Use a call to action in your ad description to book a call.

2. Never give the name of the apartment away in the ad title or description

3. Upload your business card graphic (See Canva link in Resources below) as a picture

4. Add your IQ phone number (See Canva link in Resources below) to the ad description correctly (512 5I2 5I2O)

5. Upload a 1-minute video tour to Marketplace

Free Broker-Provided Leads

• How to maximize these leads.

• Sending broker leads to your IQ Survey or Salesfunnel - always!

Networking within Brokerage

• Building relationships for more internal referrals.

• Criminal & Spanish - automate it!

• CRM Blast Monthly - build a smart list in IQ

1. Create Brochures or Flyers on Canva & print through Canva directly for the best prices or use Vistaprint templates to create and print/ship to you. Canva is easier and cheaper.

2. Invest in Pizza Fridays (or Chipotle) for the onsite staff (2 L Pizzas will typically feed the Property Manager, Assistant manager and 2 leasing agents onsite) and ask for walk in referrals in exchange for $50 visa gift cards for every leased referral they send to you!

3. Make sure to include a scan-able QR code of your salesfunnel link and instruct onsite staff to simply have the walk in leads scan your QR code on your Flyers and Business Cards to book a free appointment with you!

4. You can add "how were you referred" question to your survey if you wish or track clicks by creating a Locator IQ > Trigger Link

5. Here's the flow
   QR Code On IQ > Survey Link > Booked Call > IQ Pipeline Follow Up > Use NAL Video

Related Video

Go to Extras> IG (QR Code) Guerilla Marketing

Use a mix of our Guerrila Marketing strategy (Go to Week 5: Organic Osmosis>Guerilla Marketing) & ChatGPT to target Community Colleges (with no dorms) & your local Workforce Commission offices.

It works!

Nextdoor

• Optimize profile & post 3 times

• Add your IQ Survey link or Salesfunnel in your profile

Facebook Groups

• Identifying and joining 5 relevant groups.

• Use ChatGPT to post relevant introduction posts and include your IQ salesfunnel link

Group Accountability Partner

• Exchange referrals

This super valuable "king of organic marketing" video lesson is reserved for the full 8-Week Live Coaching.

8 Week Live Coaching Students > Book your call below.

Ready to Go Further? Join Our Skool Community (Link in resources)

Want more than just course content? Join our official Skool community for:

• Weekly live group coaching calls

• Access to exclusive modules like our real-time shadowing lessons

• A FREE 30-min kickoff call with our head coach

• Plus, member-only discounts

All for just $67/month — it’s a no-brainer.

★ The 3 Social Media Content Types

1. Property Tours

2. Zoom/Phone Call Highlights

3. Speaking value directly to your audience

Sample posts of ALL 3 content types are available in our "Shadowing Course" on Skool. Link is in the Resources below.

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Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

Connect all of your social media accounts to Locator IQ Social Planner

Need a fully built traditional website made right? Send us a DM for pricing.

Want to see some sample posts of ALL 3 content types? They're available in our "Shadowing" Course on Skool. Link's in the Resources below.

• Every Sunday - Make 4x of each of the main 3 types (Go to Week 6: Social Sutures> Social Media Strategy) of content
  (Apartment Tours, Call Highlights, & CTAs)

• Then set Locator IQ to recycle the new content every 90 days (Go to Week 6: Social Sutures> Recycle Posts)

Tools
1. Gling.ai - AI auto edit videos & master the audio (See link in Resources below)
2. Opus Clip Pro - Auto clip Zoom links for 60-second call highlights (See link in Resources below)
3. Get property tours by just calling, emailing & asking properties (Class A & B do best)

You can now schedule content posts directly on mobile. Just download Lead Connector on the Apple App store or Google Play Store.

Other Social Media Videos under Extras:

★ Add Watermark
★ Save Group Hashtags
★ AI Voice Receptionist
★ Schedule Posts Using RSS

? Don't forget the 3 IG Highlights (Go to Week 5: Organic Osmosis> Set Up Facebook & IG Profile)

Use Locator IQ to schedule reels: Upload a <60s video, choose IG business account, and save as a “category” for auto reposting - more on that to come...

9 x 16 format (vertical)

Other Social Media Videos under Extras:

★ Add Watermark
★ Save Group Hashtags
★ AI Voice Receptionist 
★ Schedule Posts Using RSS

Don't forget the 3 IG Highlights (Go to Week 5: Organic Osmosis> Set Up Facebook & IG Profile)

Use Locator IQ to schedule stories: Upload a video or image, choose business IG account, and save as a “Category” for auto reposting - more on that to come...

⚠️ On Instagram app settings - you can connect your Instagram account to your Facebook Personal account so that when you post to stories - meta will automatically post to your Facebook Personal Story at the same time! Just pull up your IG app > Settings > Connect.

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Other Social Media Videos under Extras:

★ Add Watermark
★ Save Group Hashtags
★ AI Voice Receptionist 
★ Schedule Posts Using RSS

Don't forget the 3 IG Highlights (Go to Week 5: Organic Osmosis> Set Up Facebook & IG Profile)

Need more support? Join our 8-Week Live Coaching (Locator Academy) Link in the Resources below.

Manychat Alternative = Locator IQ Automation

Use for Instagram & Facebook business accounts only - so convert yours in the settings
For other platforms, a general CTA to click your survey link to book a call is fine!

P.S.  Click settings icon to speed up the video on longer videos

Plus, check out our Other Social Media Videos under Extras:

★ Add Watermark
★ Save Group Hashtags
★ AI Voice Receptionist 
★ Schedule Posts Using RSS

Don't forget the 3 IG Highlights (Go to Week 5: Organic Osmosis> Set Up Facebook & IG Profile)

Set Locator IQ to recycle posts every 90+ days to keep content fresh without seeming repetitive. Most people won’t notice as only a few scroll back three months.

Locator IQ > Marketing > Social Planner > Category Queue

How To Make Content Every Sunday

Go to Week 6: Social Sutures> Sunday Content Creation

You just hired a social media VA from the full guide in the Masterclass. Now you need a way to launch a post approval system to streamline content while staying on-brand. Watch this video!

Plus, check out our Other Social Media Videos under Extras:

★ Add Watermark
★ Save Group Hashtags
★ AI Voice Receptionist 
★ Schedule Posts Using RSS

Don't forget the 3 IG Highlights (Go to Week 5: Organic Osmosis> Set Up Facebook & IG Profile)

Here's an introduction on what we will be learning and just how powerful Influencer Shoutouts can truly be, even compared to Paid Ad Campaigns!

I also get into a real life story of me teaching this lesson to a well known Locating firm during their start up phase! Enjoy!

See just how powerful Influencer Shoutouts can truly be, even compared to Paid Advertising Campaigns! Let's break it down & tie in NAL Rebate to supercharge everything.

This content  is available for Masterclass & Live Coaching ONLY.

Use software to streamline your entire influencer strategy & learn how to outsource this to an overseas virtual assistant.

P.S. If you can make 1 shoutout deal happen per month, you are going to be VERY successful!

Upgrade link in the Resources below

Why Tina thinks you should upgrade:

1. Receive eight (1-on-1) Zoom calls tailor-made for your unique situation.

2. After coaching nearly 600 agents, we operate at just a 0.59% refund rate
   (That's hard to do at scale...)

3. It is the BEST way we can support your 6-figure success as a top producer!

Ready to Go Further? Join Our Skool Community (Link in resources)

Want more than just course content? Join our official Skool community for:

• Weekly live group coaching calls

• Access to exclusive modules like our real-time shadowing lessons

• A FREE 30-min kickoff call with our head coach

• Plus, member-only discounts

All for just $67/month — it’s a no-brainer.

This Bulletproof Ad Strategy relies on automation, AI-edited ads, and an optimized lead funnel.

Instead of spending hours tweaking ad settings, focus on:

✅ Engaging ad creatives

✅ Strong lead magnets (NAL Rebate & NAL Connect)

✅ The Default AI-powered targeting

✅ Fast follow-ups (Locator IQ Automations)

By following this SOP, you can scale your apartment locating business efficiently while minimizing manual work.

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Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

The Plan

✅ Create ads similar to the ones inside of our Shadowing course on Skool (Link in the Resources below)

✅ Edit those ads by using: Gling.ai

✅ Organize ads into Google Drive: 1 folder for Cold & 1 folder for Re-marketing

✅ Follow the plan: Google for Cold & Meta for Re-marketing ONLY!

✅ Need step by step help? ? Upgrade to Live Coaching or Masterclass

I'll be showing you step by step how to:

1. Create your Business Manager

2. Create your Ad account

3. Connect your FB Page & IG account

4. Create your FB Pixel

   ⚠️ Keep in mind, you technically need a business (LLC or Sole proprietorship, etc.) in order to run professional business ads on Meta.

Look for "Head Tracking Code" on your web-master and paste it on there. We teach Clickfunnels for our landing page provider of choice!

The 80/20 principle is discussed relative to Paid Ads. AKA The Pareto Principle.

⚠️ You have come so far! Don't give up! You Got This!

★ Organization is the key to Paid Ad Success! Read that again. Ok, now read it again!

Cold Audience = Leads have NEVER heard of you
Warm Audience = Leads HAVE heard of you

-------------------------------------------------------------------------------Paid Advertisement Tiers

1. Campaign

2. Adset | Ad Group

3. Ads

Gling.ai will do ALL of this for you automatically:

1. Add Captions fully throughout

2. Cut "bad takes" & filler words

3. Enhance the audio

4. Tighten up pauses

5. Add jump cut zoom ins

⚠️ Warning: Avoid This Gling Storage Error/Bug ❗️
Go to Extras> Gling Storage Bug

1. NAL Connect (Utility Setup Referral)

• Purpose: Monetize leads automatically by referring them to our utility setup partner.

• Automation: Integrated into Locator IQ, automatically sending leads to the partner.

• Earnings: We receive 20% of net proceeds, adding a few hundred dollars in passive income.

2. NAL Rebate (Dining & Hotel Incentives)

• Purpose: Offer clients unlimited dining vouchers and hotel stays as an incentive.

• Activation Rule: Vouchers are only activated after lease approval and confirmed commission.

• Standard enrollment: $199/month

• Use coupon code: “SKOOL” (S-K-O-O-L) for 51% off → $99/month

• Locator IQ triggers a $200 dining voucher offer to leads that ghost us after X days.

To join these programs, click the links below. Thank you!

❗️If you are spending less than 5k a month on total ad-spend, you are fine, but if you are planning to spend more than 5k on ad-spend, reach out to our team to discuss our tracking solution for high scale business.

See everything inside of: Locator IQ > Dashboards

10 Commandments of Marketing

1. There shall always be an offer or offers. (Free Service + NAL Connect & Rebate)

2. There shall be a reason to respond right now. (New clients & for the rest of the month)

3. There shall be clear instructions. (Click the button & complete the quick survey)

4. There shall be tracking, measurement, and accountability. (Locator IQ > Dashboards)

5. Only no-cost brand building. (Lead gen only NO brand awareness campaigns)

6. There shall be follow-up. (Locator IQ Automations)

7. There shall be strong copy. (Locator IQ pre-built landing page)

8. It shall look like mail-order advertising. (Try very hard no matter what like mail order)

9. Results rule, period. (Ask your clients for feedback not friends/family)

10. Keep your business on a strict direct marketing diet for at least six months. (yes...)

⚠️ Additional videos including templates (Copy & Creatives) are reserved for the full Masterclass & Live Coaching. This video should help you get started!

-----------------------------------------------------------------------------------

Upload Cold > Nextdoor Ads

Upload Cold > YouTube Ads

Upload Cold > Google Search

⚠️ Additional videos including templates (Copy & Creatives) are reserved for the full Masterclass & Live Coaching. This video should help you get started on Remarketing.

-----------------------------------------------------------------------------------

Reserved for the Masterclass & 8 Week Coaching (See links in Resources below)

Upload Cold > Nextdoor Ads

Upload Cold > YouTube Ads

Upload Cold > Google Search

✔️ You Should Understand The Following:

1. Our Strategy Cold & Warm Retargeting  (Week 7: Pierre's Paid Prescription> Paid Ads Strategy)

2. You can upload ads directly on Locator IQ to keep it simple (Week 7: Pierre's Paid Prescription> Upload Meta Ads)

3. Follow the 10 Commandments of Locator Marketing (Week 7: Pierre's Paid Prescription>10 Commandments)

4. The 2 Lead Magnets to drive your overall paid ad success & conversion (Week 7: Pierre's Paid Prescription> Lead Magnets)

5. How to edit ads automatically with AI (Week 7: Pierre's Paid Prescription> ? Auto Edit Ads)

6. One-on-one 8 Week Coaching Students Book Your Call with us now

Ready to Go Further? Join Our Skool Community (Link in resources)

Want more than just course content? Join our official Skool community for:

• Weekly live group coaching calls

• Access to exclusive modules like our real-time shadowing lessons

• A FREE 30-min kickoff call with our head coach

• Plus, member-only discounts

All for just $67/month — it’s a no-brainer.

DO NOT ATTEMPT TO DO COLLECTIONS ON YOUR OWN.

Pick the right brokerage firm instead, like the National Association of Locators (NAL)

-----------------------------------------------------------------------------------------------------------------------

Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

All about our referrals and incentives programs -- MUST WATCH!

Train Your New Receptionist | Put Your Ethical Servant To Work

★ Train your AI receptionist to work for you 24/7 - year round, directly inside of Locator IQ so that you never miss a call again!

Masterclass & 8-Week Live Coaching students get the full AI prompt and video lesson. This is only available on Locator IQ Premium. See Sign Up link below.

CONTENT RESERVED FOR Full Masterclass Students

I'm going to show you how to get paid on escort only properties using a well-worded email script & Attaching your pre-recorded zoom call appointment for the building staff to consider, thx to our new infrastructure taught in Module 2!

The Email Script:

By working remotely through SEND, we can save valuable time and assist a larger number of clients throughout the day, greatly increasing our ability to fill vacancies at properties...

See UPGRADE link in Resources below.

You did it! We hope the Locator Crash Course helped open your mind to the success that awaits you within the niche! To upgrade your course to the full Locator Masterclass, click the link in the resources below.

To enroll in our 8 Week Locator Academy, visit the link below and book a call with our team so we can determine if our coaching could be a good fit for you.

Corporate Leasing: What is a "Blanket Lease" and the 2 kinds of corporate clients. Full introduction video lesson.

-----------------------------------------------------------------------------------------------------------------------

Join Our Skool Community – It's The Smarter Move! (Link in resources)

Want to go further than just watching videos on a third-party course site? Join our official Skool community where the real transformation happens.When you join, you’ll get:

• Weekly group coaching Zoom calls — live support and mentorship to keep you progressing

• Access to exclusive modules and mini-courses — including our shadowing module where you can watch us close deals in real time

• A FREE 30-minute 1-on-1 kickoff call with our head coach to personally launch your locating career the right way

Plus, get exclusive member-only discounts on programs and essential tools in case you need discounted 1 on 1 coaching

All of this for just $67/month — it’s a total no-brainer compared to staying stuck where you are now.

This video along with templates and scripts are reserved for the full masterclass.

This video along with templates and scripts are reserved for the full masterclass.