Advanced Google Ads / AdWords Training - Updated for 2020
- 6 hours on-demand video
- 2 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation
- Access Google Ads tools for forecasting performance
- Budget Optimisation techniques using regression formula
- Advanced Concept Testing: moving beyond A/B ad testing to testing concepts
- Improving Geotargeting for Local Businesses With A Double Campaign Structure
- How To Setup, Run, Pivot & Interpret the Paid & Organic Report
- Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report
- Identify Opportunities Between Organic & Paid Listings
- Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts
- How to find the key pitfalls in any Google Ads account
- How to Audit a new or existing Google Ads account and find issues to improve upon quickly
- Utilise Dynamic Ad Customisers for more personalised ads
- Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA
- Understand attribution models and why the default last click is not always ideal
- Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach
- Develop a multi-funnel remarketing strategy for GDN and search campaign
- Able to setup your own Google Ads account
- Be confident navigating Google Ads accounts
- Basic exposure to excel filtering & pivot tables
** Last Update - March 2020 **
A top rated Google Ads course dedicated to teaching advanced strategies & practice!
17 Sections, 68 videos and over 6 hours worth of advanced Google Ads training. From the theory all the way through to hands on practice, take your Google Ads skills to the next level.
The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 11 years running Google Ads campaigns for small to large scale clients.
I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.
I've also now included access to a propriety Google Ads analysis tool that I've built which using ML and regression modelling to help you analyze, predict & forecast performance in your Google Ads account
What Students Are saying:
Malvika Jain (29th March, 2020) wrote:
"Excellent course. I was using Adwords in-depth 2013-15 and now wanted to get back to it. Seemed a herculean task but the pace and depth of this course was perfect at 2x speed. Looking fwd to trying many of the things mentioned here, and trying other courses by this instructor. The GA part was great."
Erdjan Remziev (29th Jan, 2020) wrote:
"He absolutely amazed me by the knowledge he has. I expected that course to be " The usual HOW TO " But its actually exceed my expectations by showing us really superior statistics A/B testings, labeling & etc... You will explore a lot of advanced secrets even if you've been handling ads for a long time, like me. Thank that's really advanced course."
Oliver (10th October, 2019) wrote:
"This is the best ads course that I have seen. very good to understand..."
Peter L. (1st July, 2019) wrote:
"Perfect match. I wanted to take my Google Ads and Analytics knowledge to another level, and this course is perfect for it. I've gone through it twice and will go through it at least one more time to really absorb it. I'm looking forward to working through Mark's Conversion Tracking course next."
Chua Yi Cheng (1st June 2019) wrote:
"I highly recommend this course for anyone who is managing a Google Ads account and wants to take his/her skills to the next level. I have been managing an adwords account for about half a year now and there are so many changes that I want to implement from the knowledge I learned from this course. This is a great course for advanced users no doubt about that."
Jarrett Webster (May 2019) wrote:
"I have been working in google ads for a few years now and was looking for more intermediate/advanced training and ideas. This course gave me new ideas and insights into how I can improve my clients (both old and new) campaign performance. The course uses up-to-date adwords format (as of May 14 2019)."
Emmanouil Christoforidis (April 2019) wrote:
"Advanced as it says! Really Nice Course!"
Christopher Johnson (11th December 2018) wrote:
"This guy is a real master. I have spent waaay too much money consulting with big name companies, using big name software associated with adwords thinking I was doing myself / my clients a favor. Google does it better than anyone else, its their platform, after all. However, they dont do a very good job of making the information accessible and digestable to actually use the tools- this course does. A++"
Wojciech Idzikowski (9th December 2018) wrote:
"Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations."
Tucan Mihai (1st, December 2018) wrote:
"I didn't expected to find so many useful information here. This is a course full of new ideas of strategies, different types of campaigns or things that you don't even know that are in Google Ads and great templates ready to use. Thank you for the info and tips and tricks about how to use in a more productive way Google Ads."
Marco Durazo (November 2018) wrote:
"It's introductory to advanced concepts, but in the world of advertising 90% of the issue is piecing together what you should focus on, not how to do it. You can learn 1000 skills and be worthless at what you do; mastery is how you piece together the right skills. This course teaches you the right skills."
Christian Krohn (September 2018) wrote:
"Some excellent "nuggets" of information here provided by an instructor who is clearly experienced. I have been doing PPC for many years, so I wasn't really expecting to learn anything new. I was wrong. Mark provided some advanced tactics in key areas of account management that I immediately incorporated into my client workflow. Glad I bought the course. Looking forward to more content from Mark."
More About the Course:
The course covers specialised Ad reports like the organic & paid interaction report, remarketing strategy, machine learning functionality, competitor research, Google Analytics and so much more.
Another module contains a free Google Sheets template which automates budget tracking for multiple accounts. Simply connect to Google Analytics and track multiple budgets, never log in again to multiple Ad accounts. It is also gives results as to spend per day to meet monthly planned budgets.
I've also included a 30 minute Google Ads Audit, which takes you through step-by-step inside Google Ads from an account level to an AdGroup level all kinds of key issues that often I have found occurring inside accounts. I have completed 100's of Audits, I use this experience to show you common pitfalls and things you should be looking for.
The course is module based and not run to a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness. I will also be adding more modules into the course with time as I record them. I hope you enjoy the courses!
- Google Ads users looking to advance their knowledge
We discuss what an ad concept is and how it is different to a/b testing for ads. We see it as a more comprehensive way of testing ideas and concepts across the whole account
An introduction to the Budget Optimize Tool and overview of how it can help you with Google Ads account analysis and optimisation. I've been working on developing Budget Optimize for over 1 year. It is free to use here: oneegg.com.au/budget-optimize-tool/
We show you how to connect Budget Optimize to your Google Ads account via the API.
Budget Optimize can be found at: oneegg.com.au/budget-optimize-tool/
We look at how the tool can be used to analyze your Google Ads campaigns. We show how you can make predictions on CPA & ROI at different levels of Ad spend, and how you can forecast different levels of spend. We also touch on using different regression models to fit your data.
Budget Optimize can be found at: oneegg.com.au/budget-optimize-tool/
A 4 minute whirlwind tour of 4 ways to use the budget optimize tool to forecast and improve campaign performance
We explain how the report can be used to identify opportunities for both SEO & Google Ads and how the report can be used to answer important strategic questions around bidding on branded keywords
We discuss the importance of drafts and experiments (ACE). Why they are an important part of AdWords optimisation and the benefits of using them for yourself and your clients
An overview of how the template works and what it can do. Please make a copy of the template, it can be found here: https://docs.google.com/spreadsheets/d/1f9jGf80pwiiLYCLnTaNQuDudkWmJ_3iLQdsdq-auscc/edit?usp=sharing
This lecture reviews the sections of the audit that we will be looking at. There is also a downloadable audit checklist PDF
What we'll cover in this section, the theory behind remarketing and increasing advertising exposure
This video explores the concept of remarketing with events rather then with page urls. We discuss the advantages of using events for remarketing and how to do it. We look at a few examples of events such as form abandoners, users clicking on phone numbers after hours and users that have watched events.