Digital Marketing Course to become Expert Digital Marketer

Discover how to plan, build, and optimize a WordPress website with fast loading times, responsive design, and plugins for landing pages, video, and social media.

Explore the three main website types by functionality—static, dynamic, and responsive—and see how each supports content stability, changing data, and cross-device viewing for blogs, forums, e-commerce, and social sites.

Learn how to choose and register a domain name, understand extensions like .com, search availability, and pick a short, business-related domain with affordable hosting options.

Explore web hosting basics, including shared, reseller, and cloud hosting. Discover how to choose a plan and buy a domain name and hosting for your digital marketing business.

Learn to change the nameservers in the domain panel by signing in, selecting the domain, and choosing custom names. Save the changes to connect hosting and make your site live.

Learn how to install WordPress using cPanel, select the domain and directory, create login credentials, and set up weekly backups with at least two backups in rotation, plus SEO considerations.

Create domain email accounts by logging into your domain hosting dashboard, configure mailboxes, assign usernames and passwords, access webmail, and set up options like Gmail or Yahoo.

Learn WordPress introduction themes to develop a website by analyzing site planning, designing appearance, and functionality, and managing content using predefined themes and templates.

Master creating pages and posts in WordPress using the content editor, adding media, setting titles, and managing categories and tags, and understand pages versus posts.

Learn how categories and tags organize your website content and differentiate their roles; discover how tags refine topics within a category to help users find related posts.

Learn how to create and manage wordpress menus from appearance to the primary menu, add pages and subcategories, arrange items by dragging, and publish the changes.

Learn to install a free WordPress theme, install and activate plugins, and customize headers, features, testimonials, blogs, and CTAs to publish a live digital marketing site.

Customize the free theme by editing the about us page, adding subtitles and logos, and showcasing features and the USP for a trusted digital marketing portal.

Customize a free theme by editing media, adjusting background images, and configuring sections and buttons. Set up a contact form with required fields and publish changes, and explore essential plugins.

Learn how to choose, install, and use WordPress plugins to prevent spam, verify content, and enhance blog functionality with practical evaluation tips.

Develop engaging web content for a digital marketing course by integrating images and videos, clear messaging, a downloadable section, and press release elements to align audience messaging.

Learn how payment gateway interactions involve merchants, banks, and transaction security, while evaluating the user interface and the site’s security requirements to complete payments smoothly.

Plan a user-centered website that enables two-way communication and maps user needs to drive information, traffic, and sales, with clear navigation and essential SEO basics like robots.txt and sitemap.

Sign up for GetResponse and claim a $30 free credit while learning its email design, landing pages, list import, automations, and analytics.

Create and publish website forms using templates, integrate with GetResponse via WordPress plugin, customize form size, embed on sites and social networks, for newsletter signups.

Create and publish pop-up forms on your website, exploring seven form types, customization options, offers like free guides, and campaigns with double opt-in and autoresponders on WordPress.

Learn to boost email open rates with clear benefit subject lines, personalization, and credible proof, while boosting engagement and avoiding fear-based lines and over-sending.

Learn how to boost email click-through rates by crafting compelling headlines, using play-button tricks, landing pages, urgency, and engaging visuals to move readers through the sales funnel.

Learn how to hide your email address in campaign emails, understand spam risks, and change or add email addresses in your dashboard; also adjust new subscriber notification settings.

Learn how to convert all website forms to a single opt-in, compare single and double opt-in strategies, and tailor the approach to different campaigns to maximize responses.

Learn how to create a newsletter, choose templates, and customize subject lines, messages, images, and call-to-action buttons to broadcast your message to subscribers.

Craft a newsletter email copy and optimize signup forms for growth. Add calls to action, upload CVs, choose images, and preview to drive signups and job applications.

Learn how to set up an autoresponder in email marketing, create sequential emails triggered by sign-up and subscriber actions, and optimize welcome messages and subject lines.

Design landing pages that align with search keywords and user intent, delivering a focused, persuasive experience with clear headers, visuals, trust signals, testimonials, and a concise sign-up objective.

Design a focused landing page with Instapage, selecting clear headlines, images, and logos, embedding a video, and publishing it to a custom domain or WordPress site to capture leads.

Explain the difference between landing pages and regular website pages, and outline publishing strategies such as subdomains and WordPress, including multilingual pages to support lead generation in digital marketing.

Learn to master Google Ads and Adwords concepts, compare paid search with organic SEO, and cover campaigns, keywords, bidding, CPC, budget, and the Google Display Network.

Learn to set up an Adwords search campaign from scratch, define campaign structure, choose keywords, craft headlines and descriptions, and align with a landing page for effective analysis.

Explore Adwords ad extensions, including link, sitelink, location, and call extensions, and learn how to configure multiple extensions to enhance Google ads and campaigns.

Optimize search campaigns by analyzing impressions, clicks, costs, and landing page relevance. Use keyword density, exact and broad match types, negative keywords, and extensions to boost ad effectiveness.

Explore how to design and optimize a display campaign, including placements, audience targeting, demographics, bidding (CPC/CPM), and asset creation for effective ad delivery.

Learn to set up remarketing campaigns by building remarketing lists from page visits, define audiences, and deploy display ads across WordPress sites, using analytics and tracking to monitor conversions.

Explore how Google Analytics drives digital marketing by analyzing revenue, audience insights, and conversions. Learn to optimize traffic, reduce bounce rate, set business objectives, and understand data limitations.

Learn to analyze off site analytics to boost organic results, track top rankings, monitor keywords, and evaluate competitor performance and monthly clicks.

Learn to set up a Google Analytics account, enable tracking and remarketing, and navigate the dashboard to monitor website activity.

Learn to link Google Analytics with Google Adwords and your website by connecting properties, selecting your site, and accessing reports through linked Search Console and online accounts.

Analyze audience data with Google Analytics to understand users, sessions, bounce rate, demographics, languages, and locations. Identify mobile performance issues and optimize the site to improve engagement.

Discover how Google Analytics acquisition reports identify traffic from organic, social, referrals, display, and campaigns, and measure engagement, CPC, and conversions to optimize marketing.

Explore Google Analytics behavior to understand user interactions, including unique views, time spent, entry and exit patterns, and engagement metrics to optimize site performance.

Explore how Google Analytics informs conversion strategies within digital marketing, analyzing channels, organic traffic, and measurement approaches to optimize online outcomes.

Explore how search engines use aggressive web crawlers to fetch site data, build an index database, and deliver relevant results when you enter a query.

Explore an introduction to search engine optimization, rank websites on Google and Bing, and perform keyword research and analysis for keyword relevance.

Identify relevant keywords for your business by evaluating relevance, targeted region, and competition, then select a focused set of up to five terms aligned with user intent and trends.

Generate a keyword idea list from Google Adwords by logging in and using the keyword tool, filtering by location and search volume, then delete unnecessary columns to clean your data.

Identify and shortlist keywords by relevance and monthly search volume, filter a large keyword list down to a focused set, and track clicks to optimize campaigns.

Explore how to use Google Trends to analyze keyword performance, compare country data, and interpret rising or declining trends alongside monetary value insights.

Analyze keywords by five parameters, compute averages, and identify highly competitive terms to prioritize or eliminate, guiding strategic selection for expert digital marketing.

Finalize keywords for digital marketing by assessing search volume, competition, and relevance, selecting up to five high-impact terms. Analyze and prune non-relevant options to boost rankings and ad performance.

Explore on-page optimization techniques, including white hat, black hat, and gray hat approaches, to improve site speed, user experience, and search engine guidelines compliance.

Learn how on-page HTML tags shape SEO, including crafting effective title tags within 60–80 characters and aligning headings and meta elements to improve rankings.

Explore on-page meta tags and meta descriptions and how they influence search visibility. Write concise, keyword-rich descriptions under 160 characters to attract clicks, define target audiences, and convey value.

Master on-page meta tags and indexing controls, including noindex and index follow, and apply language and author tags to blog posts and articles for better search visibility.

Learn how on-page schema tags and micro data structure WordPress articles with titles, descriptions, and images to improve search visibility.

Create unique, high-quality on-page content that avoids copying and uses a clear structure with introduction and bullets. Regularly update content to boost readability and search rankings.

Master on-page keyword placement by using the primary keyword in titles, the introduction, and the conclusion, balance keyword density with long-tail and related terms through LSI.

Highlight key words to grab attention, use headings and ordered lists to structure content, and emphasize social media marketing insights for creating effective on-page text formats.

Learn seven on-page image SEO techniques. This includes descriptive, hyphenated file names, accurate captions and alt text, and optimizing image size.

Learn how to structure on-page links for better SEO by using internal and external links, proper anchor text, lowercase urls, and a practical limit of 3–4 external links.

Learn how to optimize on-page social media tags, including the OG title, description, and image, to tailor platform previews on Facebook and Twitter and boost shareability.

Explore on-page accessibility fundamentals, including site navigation and breadcrumbs, and learn to design a friendly sitemap that can be indexed by search engines.

Local ranking and marketing for the web site and locations shape your business. Local seo from the caption on ranking, marketing, and web site locations.

Explore how social media marketing fits into overall marketing, emphasizing user-relevant, engaging content that encourages interaction and sharing, with practical Facebook examples.

Learn how to create and set up a Facebook page for a brand or company, explore page creation options, and understand steps to establish a presence in digital marketing.

Discover practical tips to create engaging posts by sharing information, using visuals and images, and inviting audience engagement across posts and videos.

Engage Facebook fans by applying practical growth tactics, including inviting friends, targeting audiences, and creating engaging posts that boost notifications, shares, and impressions.

Learn to advertise on Facebook, set up campaigns, and target audiences with interest-based settings to drive engagement, sign-ups, and effective reach using Facebook pages, events, and business manager.

Learn to build a professional LinkedIn profile, publish pulse posts, and use tagging, images, and embedding to boost personal branding and B2B reach.

Learn how to build a targeted LinkedIn group that fosters community, engaging discussions, and value-driven content, while managing members, branding, and promotion.

Learn to build authentic LinkedIn company pages with verified emails, brand graphics, banners, and product listings, while optimizing descriptions with keywords and strategic publishing.

Explore LinkedIn ads details, including sponsored updates, text and image ads, and targeting options by job title, industry, company size, seniority, and location for lead generation and branding.

Learn to create LinkedIn ads practically, from campaigns on company pages to sponsored content. Target audiences by job title and location, and fine-tune budgets and bidding for performance.