Beginners Guide to Adobe Target:A/B Testing,Personalization

Name: Beginners Guide to Adobe Target:A/B Testing,Personalization
Rating: 4.3 (694 reviews)

Maximize Website Conversion: Learn A/B Testing and Personalization with Adobe Target - Beginner's Guide

Created byKevin Britto

Last updated 11/2025

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What you'll learn

What is Adobe Target
What is experimentation and its importance
What are fundamentals of Adobe Target and how do you pick which activity is best suited to your requirement
Learn how to use Adobe Target by setting up an A/B Test, MVT Test and Experience Target
Adobe Target training to help you set up an Automated Personalisation activity
How do you set up a Recommendation in Adobe Target

Course content

3 sections • 17 lectures • 3h 51m total length

Introduction0:40
Experimentation Flow2:25
Explore the five-stage experimentation flow to improve banner CTR: set a conversion objective, hypothesize changes, create variations, run tests, and measure against the control.
How to select the right activity in Adobe Target5:27
Learn how to select the right activity in Adobe Target by defining a campaign with a start date, goals, and audiences, then apply A/B/N, multivariate, and automated personalization.
Quiz - Introduction to experimentation

Creating an A/B/N.. activity in Adobe Target (New Template)56:50
Master A/Bn testing in Adobe Target using the latest Visual Experience Composer (VEC) template in this practical, step-by-step course designed for marketers, analysts, and optimization professionals.
In this course, you’ll learn how to set up, run, and analyze experiments in Adobe Target, part of the Adobe Experience Cloud, without writing a single line of code. Using the newest VEC interface and template, you’ll see exactly how to create engaging test variations that deliver measurable impact.
What you’ll learn
Navigate the Adobe Target interface and understand key components of the VEC
Build A/Bn tests using the latest Adobe Target template
Define audiences and success metrics for meaningful results
QA, activate, and monitor your test performance in real time
Apply best practices for optimization, personalization, and statistical validity
Interpret test results to drive data-backed decisions
Who this course is for
Digital marketers looking to improve conversion rates
CRO and analytics professionals using Adobe Experience Cloud
UX designers and web optimization specialists who want hands-on experience with A/B testing tools
Anyone new to Adobe Target seeking a guided, visual approach
By the end of this course, you’ll be confident in setting up and managing A/Bn experiments in Adobe Target using the latest VEC template, enabling you to create personalized experiences that truly convert.
A/B testing in Adobe Target
Creating an Experience Target17:39
Create and manage experience targets in Adobe Target using A/B test insights to tailor banners by audience and geography, such as Hawaii surfing, Honolulu biking, and New Jersey hiking.
Experience Targeting in Adobe Target Quiz: Test Your Knowledge on Personalizing
Creating a Multivariate Test activity21:54
Master multivariate testing in Adobe Target by designing fully factorial tests that compare all content combinations, reveal the main effect, and optimize conversions through traffic planning and QA.
Multivariate Testing in Adobe Target Quiz: Test Your Knowledge on Optimizing Web
Creating audiences in Adobe Target11:28
Audiences in Adobe Target Quiz: Test Your Knowledge on Targeting the Right Audie
Creating profile scripts in Adobe Target6:39
Create and activate profile scripts in Adobe Target to assign visitors to GroupA or GroupB using server-side JavaScript, differentiating profiles from profile parameters for audience targeting in an a/b test.
Profile Scripts in Adobe Target Quiz: Test Your Knowledge on Personalizing User
Automated Personalisation Overview4:12
Discover how automated personalization in Adobe Target differs from A/B testing, including traffic allocation, goals, and integration, and learn how the tool auto-optimizes content for audiences.
Creating automated personalisation test activity in Adobe Target14:22
Create an automated personalization activity in Adobe Target, configure traffic allocation, and test multiple experiences using the traffic estimator and preview links.
Automated Personalization in Adobe Target Quiz: Test Your Knowledge on Deliverin
Creating recommendations in Adobe Target18:25
Creating criteria for recommendations in Adobe Target15:33
Learn to configure criteria for Adobe Target recommendations, including cart-based and other algorithms, data sources, inclusion rules, price constraints, and attribute weighting for personalized product suggestions.
Creating criteria sequence for recommendations in Adobe Target5:27
Learn how to create a criteria sequence in the recommendations tab, combining price range, inventory, recently viewed items, and 'recommended for you' rules to power homepage recommendations.
Creating custom design for recommendations in Adobe Target4:51
Creating a Collection for Recommendations in Adobe Target3:35
This video will help you understand how to create a Collection for a Recommendation in Adobe Target
Recommendations in Adobe Target Quiz: Test Your Knowledge on Delivering Personal

Add button to show or hide a page section in Adobe Target31:09
These exercises will help you get an understanding of how custom code can be included in Adobe Target. They have been built in such a way to make it easy for you to follow along.
Even if you don't currently have access to Adobe Target, you can follow along using Chrome developer tool.
Add A New Navigation Menu Item11:23
This exercise covers setting up of an AB Test in Adobe Target to include a new navigation menu item on your website through custom code.

Requirements

No programming experience needed. You will learn everything you need to know for Adobe Target Certification
Access to Adobe Target or Adobe Experience Cloud will be good so you can follow along through this Adobe Target training course

Description

Looking to improve your website's performance and increase conversion rates? Look no further than this comprehensive beginner's course on Adobe Target.

With step-by-step guidance, you'll learn the essentials of A/B testing, personalization, and data analysis. Discover how to set up tests, create audiences, and evaluate results. Plus, explore best practices for maximizing the impact of your website's content.

You'll start by getting familiar with the Adobe Target interface and exploring its features. You'll learn how to create and implement A/B tests, including how to define your test goals, target your audience, and analyze your results. You'll also explore personalization and how to use Adobe Target to create unique, data-driven experiences for your customers.

But it's not just about the technical aspects of Adobe Target – you'll also learn how to use data to drive decision-making. You'll explore how to analyze your results, evaluate the impact of your tests, and identify opportunities for further optimization.

Throughout the course, you'll gain valuable insights into content optimization, including targeting and segmentation. You'll learn how to use these tools to deliver personalized experiences that engage your customers and drive conversions.

By the end of this course, you'll be equipped with the skills you need to start optimizing your website for success with Adobe Target. Whether you're a marketer, web developer, or data analyst, this course will give you the tools you need to create personalized, data-driven experiences that drive results. Enroll today and start taking your website's performance to the next level.

Who this course is for:

Experimentation Analysts, Optimisation Analysts, Marketing Managers, Conversion Rate Optimisation Specialists, Business Consultants, Senior Business Consultants
Anyone who is starting out with Optimisation using Adobe Target
Beginner Adobe Target users looking at understanding the fundamentals of Adobe Target
If you want to know what is Adobe Target
Adobe Target Certification aspirants
Anyone looking for Adobe Target training course or Adobe Target training videos
If you are looking for the latest, most updated Adobe Target documentation

Beginners Guide to Adobe Target:A/B Testing,Personalization

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 9min

Setting up activities in Adobe Target12 lectures • 3hr 1min

Exercises2 lectures • 43min

Requirements

Description

Who this course is for: