Beginners Guide to Adobe Target:A/B Testing,Personalization
What you'll learn
- What is Adobe Target
- What is experimentation and its importance
- What are fundamentals of Adobe Target and how do you pick which activity is best suited to your requirement
- Learn how to use Adobe Target by setting up an A/B Test, MVT Test and Experience Target
- Adobe Target training to help you set up an Automated Personalisation activity
- How do you set up a Recommendation in Adobe Target
Requirements
- No programming experience needed. You will learn everything you need to know for Adobe Target Certification
- Access to Adobe Target or Adobe Experience Cloud will be good so you can follow along through this Adobe Target training course
Description
Looking to improve your website's performance and increase conversion rates? Look no further than this comprehensive beginner's course on Adobe Target.
With step-by-step guidance, you'll learn the essentials of A/B testing, personalization, and data analysis. Discover how to set up tests, create audiences, and evaluate results. Plus, explore best practices for maximizing the impact of your website's content.
You'll start by getting familiar with the Adobe Target interface and exploring its features. You'll learn how to create and implement A/B tests, including how to define your test goals, target your audience, and analyze your results. You'll also explore personalization and how to use Adobe Target to create unique, data-driven experiences for your customers.
But it's not just about the technical aspects of Adobe Target – you'll also learn how to use data to drive decision-making. You'll explore how to analyze your results, evaluate the impact of your tests, and identify opportunities for further optimization.
Throughout the course, you'll gain valuable insights into content optimization, including targeting and segmentation. You'll learn how to use these tools to deliver personalized experiences that engage your customers and drive conversions.
By the end of this course, you'll be equipped with the skills you need to start optimizing your website for success with Adobe Target. Whether you're a marketer, web developer, or data analyst, this course will give you the tools you need to create personalized, data-driven experiences that drive results. Enroll today and start taking your website's performance to the next level.
Who this course is for:
- Experimentation Analysts, Optimisation Analysts, Marketing Managers, Conversion Rate Optimisation Specialists, Business Consultants, Senior Business Consultants
- Anyone who is starting out with Optimisation using Adobe Target
- Beginner Adobe Target users looking at understanding the fundamentals of Adobe Target
- If you want to know what is Adobe Target
- Adobe Target Certification aspirants
- Anyone looking for Adobe Target training course or Adobe Target training videos
- If you are looking for the latest, most updated Adobe Target documentation
Instructor
- 4.3 Instructor Rating
- 643 Reviews
- 2,757 Students
- 2 Courses
A Digital Analytics, AB Testing & Optimisation expert with a record of conceiving implementable ideas resulting in improved digital customer experience, conversion rate optimisation and ultimately client retention. In 11+ years experience, I have gained expertise in multiple roles like Content Management, Project Management, Transition Management within the Digital Marketing space.
Winner of several prestigious awards within the organisation like Robotic Process Automation (RPA) Project Of The Year, Associate Process Manager Of The Year, Associate Process Manager Of The Quarter, Best Idea Of The Year just to name a few.
I am driven by deadlines and results while constantly striving to deliver the highest standards of quality.