
Photoshop, a raster graphics editor by Adobe Systems for Mac OS and Windows, was created by Thomas and John Knoll and became the industry standard for editing with layers.
Explore digital resolution types—pixel resolution, megapixels, and dots per inch—and how web images use 72 dpi while print uses 300 dpi (e.g., 640 by 480, 1280 by 1024).
Compare digital printing and offset printing for graphic design, showing when to print small or large quantities, color fidelity with four color process, and differences in setup time and budget.
Create a new Photoshop document for web or print by File > New, naming it, choosing size and resolution, starting in RGB for screen and switching to CMYK for print.
Open images and documents in Photoshop using file open or the ctrl/command shortcut, then view multiple images in tabs. Close individual tabs or all at once by shift-clicking the X.
Create and manage layers in Photoshop by adding brand new transparent layers above the selected layer, renaming, color-coding, and adjusting opacity and blending modes for precise editing.
Use the move tool to reposition a selected area or an entire layer by clicking and dragging. Always return to the move tool after editing to avoid unintended changes.
Learn to efficiently navigate zoomed Photoshop documents using the hand tool, spacebar drag, and keyboard shortcuts to pan, zoom, and manage your workspace.
Explore the history panel in Photoshop to view and manage actions, rename layers, and undo or redo steps with keyboard shortcuts for efficient editing.
Master free transform in Photoshop to scale, rotate, skew, and warp images using corner handles and a reference point, while maintaining aspect ratio and confirming with Enter.
Learn to use free transform in Photoshop to scale, rotate, skew, and apply perspective changes, with Shift for proportional scaling and pressing Enter to confirm.
Master a free transform exercise in Photoshop by opening an image, adding it as a new layer, and placing it within the document while hiding guide lines.
Learn to master Photoshop selection tools via the options bar, including new, add, subtract, and intersect modes, feather, and fixed size or ratio options.
Copy a selected area to a new layer using layer via copy in Photoshop, then move, transform, or paste it into another document to change backgrounds or separate objects.
Select the three images with the rectangular marquee, copy them onto separate layers in the image document, then place each on its assigned spot and adjust sizes with transform.
Use the rectangular marquee to select each image and place it on its own layer. Copy, paste, move, and transform each image, scaling with shift and rotating as needed.
Use the Photoshop color picker to choose foreground and background colors, adjust hue, saturation, and brightness, and save swatches for branding with RGB, CMYK, or hex codes.
Explore color picker techniques in Photoshop by creating new layers, using the rectangular marquee to make selections, and filling with foreground or background colors, then move, rotate, and resize shapes.
Master the lasso tool in Photoshop to make quick selections, refine with feather settings, and copy selections to new layers for editing and transformation.
Use the crop tool to frame the elephant in a square, drag the corners to resize, center the subject, and confirm the crop.
Straighten the horizon in a photo using the crop tool through rotate exercise 1, applying precise adjustments to improve composition in Photoshop.
Master the crop tool by clicking and dragging on the horizon. Complete the rotate exercise to achieve a perfect Mallorca illustration solution.
Open images and build a collage by cropping each image to a uniform 200-pixel size, repositioning them, and snapping to the corners with keyboard shortcuts.
Create a new named layer, and use the brush tool to paint with the foreground color on that layer, adjusting brush size with brackets and the edge hardness.
Learn to create and customize gradients in Photoshop using the gradient tool, including linear, radial, reflective, and angled gradients, with foreground/background colors, color stops, and layers.
Apply the gradient tool to create gradients in different directions for the image objects, use separate layers for each object, and match colors with RGB values like red and yellow.
Create and arrange shapes on new layers, apply linear and radial gradients with the gradient tool, and manipulate selections through subtraction and intersection.
explore the options bar to edit text using fonts, font size, and color, choose font family, set alignment (left, center, right), and apply transformations and moves even without selecting text.
Explore the character palette in Photoshop, adjusting leading, tracking, kerning, baseline shift, color, weight, and typography features like small caps, superscripts, and subscripts for marketing materials.
Master the type tool with Photoshop exercise 2 Cyber Monday, using image layers and adjusted tracking for digital marketing and startup entrepreneurs.
Create a Photoshop banner by building a document, placing a large image, and adding layers of shapes and text. Adjust scale and opacity for a clear open sale message.
Marketing professionals, entrepreneurs, and young business people can quickly and easily get up to speed with Photoshop basics. Gain the knowledge and confidence you need to create your own marketing materials and work in concert with design professionals!
Get Design Savvy & Market Your Business with Adobe Photoshop
After completing this class, you’ll know how to:
Develop display ad campaigns
Promote your company by managing brand colors
Create online banners in various sizes and formats
Design print materials like business cards, flyers, etc.
Learn industry insider graphic design terms
Communicate better with ad agencies and design teams
Make the most of your advertising budget by creating in-house images. Get exactly the marketing materials you want by providing detailed instructions to design professionals.
Create Attractive Images that Drive Traffic and Increase Sales
When you sign up for this course, you’ll gain access to a wealth of Photoshop wisdom for marketers. Even as a beginner, you can create professional-quality marketing images!
You’ll learn to navigate the Photoshop workspace, create and manage layers, and change image dimensions. This course includes fun and straightforward exercises for trying out basics like the Move, Zoom, and Hand Tools – and so much more. You’ll discover Geometric Selection Tools, Layers, the Color Picker, Standard/Polygonal/Magnetic Lassos, and the Magic Wand.
From resizing/cropping images to text and vectors, this course has everything you need to get started on Photoshop – and polish your images to the pro level!
Praise for the instructor’s parallel offline course:
“An exciting course with extremely useful examples and exercises for putting theoretical knowledge into practice.”
– Monica
“Well-structured and useful information…like meeting with a friend who taught us to do hard things. :)”
– Adriana
“With this very competent teacher, I’ve learned to cultivate and develop my creative side.”
– Iulia