Graphic Design as a discipline has been materialized over the years as a professional activity that has a wide range of knowledge and terms that refer to the concepts that order your world. If you go deeper into terminology you cannot ignore that one of the most used words in the graphic world by the ordinary citizen is the logo. But, to what extent do you speak in a correct and concise effective way when you use this term? 

The psychology of colour is a field of study that is aimed at analyzing how we perceive and behave towards different colors, as well as the emotions that these tones arouse in us.Did you know that the colors around you may be influencing your emotions and your mental state? Did you know that certain tones can irritate you or, on the contrary, relax and calm you? 

There are some companies that believe that designing a logo is as simple as putting together a few nice letters and drawing one or two figures. But there is much more to the design of a good logo than just that, no matter what they say when it comes to defining the rate. There is a lot to do to achieve a great design. So a logo looks like an easy thing to create, represents a whole company or brand and must provide identity, values and more. 

The brands that stand out for their excellence are always those that seek that their products and services are of high quality so that they are the same consumers who speak for them and maintain a privileged position in their minds. But in addition to the market offer, you must have a series of elements that make up a large corporate image, such as the name of the brand or its logo, and no less important: a good phrase that represents it. 

Although Adobe Illustrator is a program of vector graphics, which does not allow you to manipulate the images of plot, like most of the photos, in some circumstances the effects of Photoshop in Illustrator contain a variety of sketch effects, which allow converting a photo into a hand drawing. Turning your logo or photo into a drawing can be a fun and easy way to add a hand drawn effect of illustrations. 

Step 1: Open Adobe Illustrator to create a logo: The first step as always is the most basic of all. We must open Illustrator and select the dimensions of the document in which we want to work. In this case, to create a logo, we do not need to be very perfectionist about the measures of the work table. The logo that we are going to learn to create with Illustrator, we will turn it into a vector. Therefore we can export it in the size that we want. Regardless of the initial size in which we believe it. 

  You can collect the files used, including the fonts (except for Chinese, Korean and Japanese) and linked graphics to distribute them much more easily. When packaging a file, a folder containing the Illustrator document is created along with all the necessary fonts, linked graphics and a package report. This report, which is saved as a text file, includes information about the packaged files. Select File> Pack. Specify the location and folder settings: Location Indicate the location where you want to create the packaged folder. 

In this lesson, we are going to talk about the 10 most useful tools in Adobe Illustrator. If you are not in the design of icons, illustrations or some other art, you will definitely want to read this. So, without wasting any more precious time, let's start the countdown with number ten, which corresponds to the Rule. 

Adobe Illustrator is one of the most popular programs in the universe of software for vector graphics. Therefore, I wanted to compile these 10 tips to master the creation of vector graphics.1. - Less is more. Creating clean curves with the Pen tool: the most advisable when creating a path is to place the minimum number of vectors possible and use the anchors to adjust what is needed. In this way, maximum cleaning is achieved in curved paths.

"I do not believe what my eyes see" could be the perfect phrase to talk about those images that make us think more than once what they reflect. The optical illusions are basically a trick for our eyes, but above all, for our brain. They are really fascinating and strange and that is why we like them so much. Many painters and scientists in history have created the most confusing illusions ... which remain a success! You can test your mental capacity and find out if you are or not within the select group of people that manages to unravel the skeins of these optical illusions. 

How to fill logos in Illustrator: Illustrator provides several ways to fill shapes. Brush, fill and live paint tools provide paint forms that you can use to fill sections of shapes in Illustrator. You can apply fill to open and closed forms. The interior of a shape or object can be filled with a color, pattern or gradient. The brushstrokes border the shape and can vary in thickness (width) and color. Objects that have been transformed into live painting groups contain edges and faces. Edges can receive brush strokes, and faces can be filled. 

How to organize logo design files? Work tables:The work tables allow streamlining the design process, as they provide an area in which you can prepare designs for different devices and screens. The work tables represent the areas that can contain printable or importable illustrations. During the creation of work tables, you can choose from a variety of pre-set sizes or define your own custom size.You can have from 1 to 1000 work tables per document depending on the size of your work tables. 

If you entrusted to design a logo, there are three minimum elements that you must give your client at the time of making your delivery. During the creative process of a logo or visual identity for a brand, you already had time to define, together with your client, the characteristics of the visual work you have done. If you are already delivering the work, that means that you already had several meetings with the client and surely you were satisfied with the tests that you have sent him.

Which qualities should a logo have? Whether an icon, a symbol, an image is used or is solved only with typography, in general, any logo must meet certain graphic requirements, which may conflict with each other, but in our opinion are essential: 1. - Visibility:The first requirement is that the logo can be seen when and where it should be seen. The graphic quality must ensure that it is also defined by its outline to facilitate its rapid identification. In fact, we as designers are obliged to analyze the circumstances under which a logo will be used: how simple it should be, or how small its details can be. 

The first impression is the last. We know that, like any manager of business development, in marketing, a company only has one opportunity. It is in these few seconds where a company must create a lasting impression in the mind of the consumer. An impression that causes such a good image in a client that he or she takes the step and decides to do business with. 

Most of the vectors drawing programs allow you to work with bitmap images, however, in many occasions we may be interested in passing them to vectors for various reasons. A very common example may be that you have drawn something on paper and what you want to use, nothing easier than scanning it and then passing it to vectors. As we know the bitmap images are made of a series of points or pixels and therefore tend to be larger in size

Like fashion, web design is constantly changing trends and fashions that come and go. When it comes to creating a website that gives a professional impression, you will do well to keep it fresh and within trends. After all, when you go to an interview, do not you want to see your best? If your answer is "Yes, of course!" 

Web designers, software developers and all those who want to be one have to face the user interface sooner or later. Also, other abbreviations such as TUI (Text User Interface) or GUI (Graphical User Interface) add to the confusion, when the latter, nowadays, is of great importance to get a good user experience. 

Designing a good user interface is a difficult task. To be successful, it is necessary to have resources and building blocks. The resources of the user interface allow you as a web designer to create something of quality. In this lesson you will find a list of basic user interface design tools that you can use. LivePipe UI: this is a really nice toolkit that you can use to ease your work process.

A user interface sketch, or sketch, is a layout of a graphical user interface that you create when you design an application. You can create sketches by adding drawing elements to the sketch editor. You can also add images, components, and other existing sketches to a user interface sketch. Use the sketches to design rich-client web-based applications.