Adobe CJA: Master Cross-Channel & Product Analytics

Name: Adobe CJA: Master Cross-Channel & Product Analytics
Rating: 4.4 (32 reviews)

Master CJA & Adobe Experience Platform. Learn Data Views, Cross-channel Identity Stitching, and Guided Analysis.

Created byFairway Academy

Last updated 1/2026

English

What you'll learn

Connect and ingest cross-channel data sources using the Adobe Experience Platform (AEP) and CJA Connections.
Implement Identity Stitching to merge user profiles across web, mobile, and offline touchpoints for a unified customer view.
Configure and customize Data Views to curate specific datasets for different business teams without altering underlying data.
Create complex Derived Fields to manipulate, correct, and format data variables directly within the reporting interface.
Utilize the "Guided Analysis" workflow to perform product-centric analysis, including Funnels, Impact, and Retention reporting.
Distinguish between session-based data (Adobe Analytics) and person-based data (CJA) to choose the right analysis method.
Build and assess A/B tests and marketing experiments using the dedicated Experimentation Panel.
Export and visualize CJA data externally using the Mobile Scorecard App, Microsoft Excel, and the CJA API.

Course content

6 sections • 36 lectures • 2h 26m total length

Solving business challenges with Customer Journey Analytics0:38
What you should already know about analytics3:28
Accessing your Customer Journey Analytics demo data2:50
CJA Strategic Foundations: Business Value and Data Access

Introducing the left rail in Customer Journey Analytics5:10
Identifying the rest of the Workspace interface4:10
Finding Guided Analysis as a part of Adobe Product Analytics3:49
Introducing the concept of Adobe Experience Platform4:41
Ingesting data using Connections3:09
Deploying cross-channel analytics for identity stitching3:21
Curating and customizing data via Data Views4:57
Prompting AI Assistant for support3:05
Architectural Mastery: Connections, Stitching, and Data Views

Distinguishing unique capabilities from Adobe Analytics4:54
Building a project from the landing page3:03
Navigate the project listing to access and open your customer journey analytics projects. Organize with folders, pins, and stars, and set rolling 30-day calendars to manage sharing and sorting.
Exploring Customer Journey Analytics-specific metrics5:32
Exploring Customer Journey Analytics-specific dimensions5:41
Assessing a testing program using the Experimentation Panel5:42
Use the experimentation panel to run A/B tests across testing platforms, compare variants, measure lift in orders and page views, and review confidence bounds for decision making.
Building people-based analyses5:25
Sharing projects to other users4:40
Publishing audiences for activation3:45
Extracting data for use outside of Adobe5:03
Advanced Analysis: People-Based Insights and Experimentation

Using the left rail in guided analyses4:41
Identifying the rest of the Guided Analysis interface3:23
Analyzing the Funnel analysis3:19
Identifying user retention4:49
Differentiating user growth of your experience4:37
Assessing the impact of product features3:30
Analyze user growth to assess the impact of product features by tracking daily new, repeat, dormant, and return users, applying event-based segmentation and net growth insights.
Diving into your user's streams of data3:54
Product Analytics: Funnels, Retention, and Impact Logic

Customizing component settings of metrics3:45
Explore how to customize component settings of metrics in Adobe CJA to analyze cross-channel and product analytics, using user streams, segments, and filters to reveal per-user journeys.
Customizing component settings of dimensions4:21
Expanding trends to frequency4:28
Customize dimensions in data views by parsing the url, applying substring options, lowercase, include-exclude rules, and create email tracking codes like CID with last known persistence.
Changing components types3:57
Building derived fields4:53
Indicating common use cases for Data View customization3:35
Administrative Intelligence: Component Customization and Derived Logic

Requirements

A foundational understanding of digital analytics concepts (e.g., dimensions, metrics, segments) is recommended.
Familiarity with Adobe Analytics is helpful for context but not strictly required, as we cover the interface from scratch.
Access to an Adobe Customer Journey Analytics sandbox or enterprise environment is ideal for hands-on practice, but you can learn the concepts by watching the demonstrations.

Description

This course contains the use of artificial intelligence.

Move beyond session-based reporting and master the future of omnichannel analysis with Adobe Customer Journey Analytics (CJA).

As the digital landscape evolves, businesses are no longer satisfied with just web or app data in isolation. They need a unified view of the customer. Adobe Customer Journey Analytics is the next-generation engine built on the Adobe Experience Platform (AEP) that allows you to stitch together data from online and offline channels to visualize the entire customer lifecycle.

This course is a comprehensive deep dive into the architecture, administration, and analysis capabilities of CJA. Whether you are an experienced Adobe Analytics user transitioning to CJA or a Data Architect building a new implementation, this curriculum provides the exact skills you need.

In this course, you will master:

The Architecture: Understand how CJA sits on top of the Adobe Experience Platform and how it fundamentally differs from traditional Adobe Analytics.
Data Ingestion & Stitching: Learn how to create Connections to ingest data and utilize Identity Stitching to merge visitor profiles across devices and channels (e.g., Call Center + Web + App).
Data Views & Derived Fields: Stop relying on IT for every data change. Learn to curate data using Data Views and build complex Derived Fields on the fly to clean and format data without re-engineering.
Analysis Workspace for CJA: Explore unique metrics and dimensions, build People-Based Analyses, and use the Experimentation Panel for A/B test analysis.
Product Analytics (Guided Analysis): Dive into specific product workflows to measure User Retention, Funnels, and Impact analysis to drive product growth.
Activation: Learn how to publish audiences directly from CJA for real-time marketing activation.

By the end of this course, you will be able to architect, administer, and analyze complex customer journeys, turning fragmented data into a cohesive narrative that drives business growth.

Enroll today and lead the shift to cross-channel analytics.

Who this course is for:

Senior Digital Analysts looking to transition from traditional web analytics (Adobe Analytics/GA4) to omnichannel customer journey analysis.
Data Architects & Engineers responsible for setting up the Adobe Experience Platform (AEP) and connecting data sources.
Product Managers who need to use Guided Analysis to understand user retention, feature impact, and growth funnels.
Marketing Technologists seeking to understand how to stitch online and offline data for better attribution and audience activation.

Adobe CJA: Master Cross-Channel & Product Analytics

What you'll learn

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Course content

CJA Foundation: Solving Enterprise Challenges & Accessing Data3 lectures • 7min

AEP, Identity Stitching & Data Views: The CJA Architecture Mastered8 lectures • 32min

Advanced Analysis: People-Based Metrics, Testing & Activation9 lectures • 44min

Product Analytics: Funnel, Retention & Feature Impact Analysis7 lectures • 28min

CJA Administration: Customising Components & Building Derived Fields6 lectures • 25min

Data Activation: Mobile Dashboards, Excel Exports & API Access3 lectures • 10min

Requirements

Description

Who this course is for: