Implement Adobe Analytics - The Ultimate Student Guide

Download complimentary pdf resources for this course, providing a valuable reference throughout your Adobe Analytics study and keeping the material handy as you progress.

Explore report suite architecture in Adobe Analytics, balancing global and local data views with multi tagging and virtual report suites, and design for stakeholder access control.

Learn how the website data layer uses JavaScript objects to organize data for tag management tools like Adobe Launch, enabling clean, accurate page and product information capture.

Explore Adobe Analytics data types by defining metrics and data dimensions, and learn how traffic and conversion variables collect non-persistent and persistent data for pages, events, orders, and revenue.

Explore how Adobe Analytics uses traffic props, conversion variables, and events to capture page data, user actions, and key metrics; learn to craft custom reports from these variables and events.

Explore adobe experience cloud debugger, a chrome extension that reads adobe code variables on pages to inspect analytics tags, advertising cloud, dynamic tag management, and adobe launch, including image requests.

Explore how Adobe Analytics collects data from a browser load, capturing variables via image requests and a cookie, and flows into report suites for analytics reports.

Explore the Adobe Analytics analysis workspace, log in to Experience Cloud, and learn to use dimensions, metrics, segments, and time with 21 visualizations across panels.

Create a new adobe analytics workspace project, build a traffic report with page views, visits, and unique visitors for last month, and explore a six-month line visualization.

Explore Adobe Launch as a tag management and JavaScript delivery system within the Adobe Cloud, enabling data capture, consistent Adobe Analytics deployment, extensions, and scalable development environments.

Explore the key components of Adobe Launch, including properties, adapters, environments, extensions, data elements, rules, and publishing, and learn how they enable deploying and managing tags.

Create a web property in Adobe Launch, set up development environments, add data elements and rules, publish to development, and test alerts for product names with the Launch debugger.

Learn to integrate AEM 6.3 with Adobe Launch by creating a web property, adding a page load rule with custom code, and embedding the launch header in development.

Explore the Adobe Analytics extension in Adobe Launch, covering library management, report suites, tracking cookies, global variables, campaign and link tracking, and custom code configuration.

Configure the Adobe Analytics extension in library management, set report suites for development, staging, and production, map product name to prop5, and verify loading with the Adobe Experience Cloud debugger.

Learn how to name pages in Adobe Analytics to create clear, consistent reports; understand contextual, concise page names, thresholds for low traffic, and how s.pageName affects reporting.

Practice effective page naming by building s.pageName across global sites, configuring the data layer and Adobe Launch data elements, and validating values with console getVar in a hands-on lab.

Implement predefined traffic variables in Adobe Analytics with Adobe Launch, including server, channel, hierarchies, and 404 error pages; use data elements and rules to push values to the report suite.

Create an error page rule in Adobe Launch by defining a data element for page error in the data layer and mapping to Adobe Analytics page type; validate with debugger.

Create an all page rule in Adobe Analytics to capture page site section, site subsection, and server extension data elements. Set prop1 from these values and test with the debugger.

Learn to implement up to 75 custom traffic variables in Adobe Analytics to capture language and page type, then use list prop and path reports to analyze visitor journeys.

Illustrates tracking a returning visitor's age with traffic variables by reapplying props on each page, preserving the visitor footprint across pages and contrasting with persistent e vars for conversion.

Configure newsletter tracking in Adobe Analytics using a custom prop with a list, create a data element for newsletters, and apply a rule to send data to Adobe Analytics.

Learn to capture and track campaign IDs and tracking codes using the campaign variable, query strings, or analytics plugins, and allocate conversion credit across visits for external and internal campaigns.

Learn campaign tracking with launch to measure ad spend across paid channels. Set a C ID query parameter as the campaign and verify s.campaign in the console and cloud debugger.