Actor Boss Personal Branding
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Actor Boss Personal Branding

How to Build a Brand Package Without Being a Pro
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled
Created by Spurgeon Perkins
Last updated 4/2020
English
English
Price: $19.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 4 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Figure out what makes you magnetic
  • Build a style guide
  • Write in a way that builds connection
  • Choose the best stories to share publicly
Requirements
  • Primarily identifies as on-camera talent or plans to transition in the next year
  • Currently signed with a talent agent or plans to find in agent within the next year
  • SAG-AFTRA, SAG-e, or Non-Union
Description

Aren't you curious about why some actors have longevity, influencers are getting brand deals, or some actors have raving fans when others don't? It all comes down to one thing--personal branding. With the rise of social media, transparency and authenticity are in demand.

Build a Personal Brand Package Without Being a Pro

  • Nail down exactly what makes you attractive

  • Create a consistent image across all platforms

  • Build trust with producers, brands, and fans

At the end of this course, you will have a finalized personal brand package.

This course is Part 1of 3, but is useful as a standalone course. Click Preview This Course so you can start building your personal brand package today.

Who this course is for:
  • Actors who are ready to strengthen their marketing efforts
Course content
Expand all 31 lectures 01:17:00
+ Personal Branding Brainstorm
9 lectures 22:22

Take a few seconds to read this letter I wrote you from my actor heart.

Preview 00:54

Learn why personal branding is so important to being the boss of your career.

Preview 09:38

Haters gonna hate. Don't be scurred.

Pick Yourself
00:38

These are all various ways to say the exact same thing:

"Hi! How are you doing?" 

"What's up bia?!"

"Hello my beautiful butterflies!"

Let's transfer how you actually talk into your branding.

Pick Your Words
00:54

I think modest is hottest, but that might not be you! Most people will get their first impression of you based on what you wear. Let's make sure it fits who you actually are, regardless of what that is.

Pick Your Clothes
03:29

Awwww snap! It's about to get personal up in here! I hope that it does because there's more to you than just acting.

Pick What's Important
02:16

Let's find out where you fall on this scale of 1-10 so that you don't look crazy--unless you want to.

Pick Your Number (1-10)
01:13

This may be different than the three words people actually use to describe you. Let's find out!

Pick Your Adjectives
01:05

Learn why personal development is crucial to branding and what two resources I recommend you start with. It's time to do grown up things.

Pick Your Personal Development
02:15
+ Branding Style Guide
7 lectures 12:09

Group all of your branding decisions into one place. You'll need this for your media kit down the road, you future celebrity!

Creating a Personal Brand Style Guide
00:51

Create the most important part of your personal brand in three easy steps. Crayons optional but highly recommended.

Color Branding Is Key
01:40

Learn how to create a unique logo with zero graphic design skills--unless you also happen to be a graphic designer, in which case, don't hate on my methods.

Do Logos and Fonts Matter?
03:13

Learn how to legally select a slogan so that you don't get sued. Seriously, don't get sued.

Should I Have a Slogan?
03:46

Let's chat about how to make all of your graphics have the same look and feel so you don't start confusing people.

Graphics Part 1
01:42

Part 2 that I promised you...

Graphics Part 2
00:33

Use this quiz to help you remember the key points about personal branding. I've included notes with each right and wrong answer with extra tips or explanations. This is not required, but it is very helpful. If you don't love a good quiz, we can't be friends.

Let's Review Personal Branding
7 questions

Use this checklist to finish your personal brand package. This list is the secret sauce to actually make it happen! Carve out time in your schedule, and get this done so you can start standing out from the crowd like the unicorn you are.

Personal Branding Action Steps
00:24
+ Writing In Your Voice
6 lectures 15:58

Let's chat about why this is so important. Warning: your social media posts are about to get awesome.

Preview 02:18

This rule is hard for me to follow, but it works.

Rule #1: Grammar
03:00

I figured this out by accident, but I'm so glad I did.

Rule #2: My Foolproof Method
03:59

Use this rule to double-check yo'self before you wreck yo'self.

Rule #3: The One Person Rule
02:15
Give Credit Where It's Due
00:26

It's time to do tha thang! See what I did there? I used Rule #1. Your turn.

Copywriting Challenge
04:00
+ Storytelling
6 lectures 23:08

Storytelling is power. Here's why.

Why every actor should tell stories
04:20

There are two types of stories you can tell, but you should focus on one.

Rule #1: Experience
03:03

Your story should do one of three things.

Rule #2: Relatability
03:48

When NOT to tell a story.

Rule #3: Criteria
05:12

There's one type of story an actor should never tell.

NEVER tell a story if...
01:59

Do it once, do it forever.

Storytelling Challenge
04:46
+ Bonus Section
3 lectures 03:22

Make your logo background transparent with LunaPic

LunaPic Tutorial
00:26

Learn how to search for your slogan to see if it's already in use because getting sued sucks. Disclaimer: I am not a lawyer. This is not legal advice.

TESS Tutorial
01:30

Because multiple eyeballs for a great brand makes.

Get Feedback on Your Branding
01:26