
Updated
Capstone 2026
Adopt the differentiator strategy across all market segments to gain competitive advantage by distinguishing products with excellent design, high awareness, accessibility, and above-average pricing.
Build a reusable spreadsheet to guide the Capsim capstone simulation, entering ideal positions and drift rates, then forecast round-by-round demand using growth rates for each segment.
If you have Advanced Marketing, there is a complete spreadsheet in the final lecture and in the Lecture #4
First of all, in this tab you want to achieve 3 things and 3 things only... dont overthink it and dont over do it. Aim for these 3 things. If you achieve these 3 things you will be fine in the rest of your ratios.
BETWEEN 1.8 AND 2.8 OF LEVERAGE (Ideally 2.2)
BETWEEN 30 DAYS AND 90 DAYS OF WORKING CAPITAL (Ideally 60)
POSITIVE CASH POSITION AT THE END OF THE YEAR (Around 10 Million or more)
Now, you can get or dump money in 6 places which behave in the following way:
Issue Stock ($000)
Decrease Leverage
Increase Working Capital
Increase Cash Position
Retire Stock ($000)
Increase Leverage
Decrease Working Capital
Decrease Cash Position
Dividend Per Share
Increase Leverage
Decrease Working Capital
Decrease cash Position
Current Debt
Increase Leverage
Keep Working capital the same
Increase Cash position
Issue Long Term Debt ($000)
Increase Leverage
Increase Working Capital
Increase Cash
Retire Long Term Debt ($000)
Increase Profits
Decrease Leverage
Decrease Working Capital
Decrease Cash
Add capacity for the new product in round two, set a minimum value, and reallocate capacity from existing products to fund it before rollout in round three.
Round two of the HR module guides rapid, data-driven decisions across marketing, production, and labor by meeting demands, applying forecast insights, and investing in training to boost productivity.
Unfold round three decisions by adjusting research and development, marketing budget, and production forecasts to align edge, age, and size with performance.
Make round seven decisions by updating production, pricing, and inventory using the spreadsheet to project market share and growth, retire stock, and finalize the Capstone simulation.
Welcome to the best course for Capsim Capstone Simulation you will find in the web. I added subtitles to this one since my accent is terrible, hope you enjoy it!
This course will cover all your 8 rounds of simulation, round by round with recommended numbers and strategies to make your company successful and maximize your Balance Scorecard. There is an Advanced Spreadsheet attached to the last course in Round 8, The advanced spreadsheet contains number by number decisions for all 8 rounds
This course is only for Capstone, its the orange version of the simulation, make sure you have the correct one before moving forward, to be 100% sure; check the segments of your report, you should have Traditional, Low End, High End, Performance and Size segments. Your simulation should have 6 to 8 rounds. If your simulation is called Capstone 2.0 then this course will have the same fundamentals but the interface will be different, reach out to me via email and I can help you navigate Capstone 2.0
This course will help you make the first round of decisions and onwards and teach you some tricks to navigate the simulation as easy as possible for your rounds to come.
Please note that this course covers ALL ROUNDS of the simulation but all rounds are dependent from each other, if you are already underway and you already completed your first round then the numbers in this course might not fit 100% your simulation but the concepts will still be very helpful.
This course is also applicable for the 2026 Version
During this course you will be able to accomplish the following:
Complete your first round without cheating
Understand the simulation in a way professors do not teach
Be able to write an Executive Summary if necessary